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Saving

Focus Group Discussion September 2023


Businesses
through the
Closure of
Tiktokshop
Micro, Small and Medium Enterprises (MSMEs) are
the backbone of the Indonesian economy. In
2022, MSMEs contributed 61.07% to Indonesia's
GDP. However, MSMEs also face a number of
challenges, one of which is caused by the e-
commerce market.

Tiktokshop is an e-commerce platform launched


by TikTok in 2021. This platform offers various
attractive features for MSMEs, such as the ease of
creating an online store, product promotion, and
shipping goods.

However, since its launch, Tiktokshop has received


criticism from various parties. As a result of these
criticisms, on September 25, 2023, TikTok
announced that it would be closing Tiktokshop in
Indonesia.
The Government Believes
that Closing Tiktokshop is
the Best Solution to Save
MSMEs in Indonesia.

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