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  • Epreuve Ecrite S2

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    Carole Penhaleux
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    1. The document contains a reading comprehension section with 4 passages about branding and a writing section asking to write an email to a client about an effective sales pitch. 2. The reading comprehension section asks the reader to match statements about branding to the correct passages and identify which statements refer to each of the 4 sections labeled A through D. 3. For the writing section, the reader is instructed to write an email as a salesperson to a client who contacted them about a product. The email should mention the client's needs, present the chosen product with its features and benefits, include a sales pitch praising the product's assets, and note that more details can be found in an attached brochure.

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    EPREUVE ECRITE S2

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    1. The document contains a reading comprehension section with 4 passages about branding and a writing section asking to write an email to a client about an effective sales pitch. 2. The reading comprehension section asks the reader to match statements about branding to the correct passages and identify which statements refer to each of the 4 sections labeled A through D. 3. For the writing section, the reader is instructed to write an email as a salesperson to a client who contacted them about a product. The email should mention the client's needs, present the chosen product with its features and benefits, include a sales pitch praising the product's assets, and note that more details can be found in an attached brochure.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views4 pages

    Epreuve Ecrite S2

    Uploaded by

    Carole Penhaleux
    1. The document contains a reading comprehension section with 4 passages about branding and a writing section asking to write an email to a client about an effective sales pitch. 2. The reading comprehension section asks the reader to match statements about branding to the correct passages and identify which statements refer to each of the 4 sections labeled A through D. 3. For the writing section, the reader is instructed to write an email as a salesperson to a client who contacted them about a product. The email should mention the client's needs, present the chosen product with its features and benefits, include a sales pitch praising the product's assets, and note that more details can be found in an attached brochure.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    EPREUVE ECRITE D’ANGLAIS THEMATIQUE n°2

    Bachelor Evènementiel et Communication B3

    Session 2022-2023/ Mme Lesage

    Name :………………………………………..

    Part 1 Compréhension écrite (/12 points)


    I. Questions 1-6 below
    Lisez les 4 textes (publicités, descriptions de produits etc.) et reliez les affirmations avec un des textes.
    II. In the box below: Which section, A, B, C or D, does each statement 1-7 refer to? Dans le tableau
    ci-dessous : Précisez à quelle section A, B, C ou D à quelle affirmation 1-7 fait référence ? Les
    extraits peuvent être choisis plus d’une fois.

    1
    1. a list of some items which should display your 2
    brand identity 3
    2. the difference between brand identity and logo 4
    design 5
    6
    3. brands which do not reflect the product itself
    7
    4. how companies are fooled by companies offering
    branding services
    5. what is involved in creating an image for your brand
    6. why companies study current social trends to develop a brand
    7. a warning about redesigning your brand

    Part 2 : Production écrite (/8 points)


    WRITE an EMAIL : TOPIC= EFFECTIVE SELLING

    You are a salesperson from a Company (you can choose the name). A client interested in buying one of your products
    contacted you.

    Following the call, you write an email to this client in order to:

    ● Mention the needs of your client (asked and given on the phone)
    ● Present the product (you can choose the product and its name) describing features and benefits
    ● Praise the assets (sales pitch)
    ● Mention that the description can be observed on the brochure sent with the email
    End your email with the required expressions

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