SMET1 Ms M.

Cherkaoui

What is a Business Plan?

Let’s start by clarifying the business plan
definition.
A business plan is a document that describes your
business in terms of what it does, the products
and services it offers, your business strategy and
business goals, and your action plan outlining
how you plan to achieve your goals and earn
money.

The main purposes of a business plan are :

1)Show the future financial performance of the
company and its economic situation for the
owners and investors
2)Help identify risks that may affect the growth
of the company and provide strategies to
overcome them
3)Help make predictions about market trends,
competitor behavior, customer requirements
and define and prioritize key business goals
SMET1 Ms M. Cherkaoui

4) Serve as a key resource for developing

budgets

How to Create a Business Plan | The Key Elements

of a Business Plan

Executive Summary:
Although this comes first, it’s smarter to write
it at the end. The executive summary of your
business plan should explain what is great
about your business model and its products or
services.
It should be concise and appealing to the
reader. And it’s easier to write a meaningful
summary once you have filled in the rest of
your plan.

Company Profile:
Your company profile should provide details
on:
SMET1 Ms M. Cherkaoui

 Company history
 Overview of the company
 Mission Statement
 Key resources
 Business contact information
 Products or services
 Location details
 The market you serve
 Your key customers
 The customer issue you seek to solve

Market Analysis :the future financial

Through a market analysis, you can find
enough detail to define your target market, its
size, customer segments, and their needs.
Your market analysis should also include a
competitor analysis, where you will research
your key competitors in terms of their influence
in the market, their strengths and weaknesses,
the threats they pose to you, their products and
services, their pricing plans, their marketing
strategies etc.
SMET1 Ms M. Cherkaoui

Some visual techniques you can use in this

section to present your data are

Customer Profiles
These aptly summarize all your findings on
your customers such as their demographic
details, jobs, responsibilities, needs,challenges

Help identify

SWOT analysis :
is a great way to determine the strengths and
weaknesses of your competitors and the
opportunities and threats they bring to you
within tthe industry. You can also use it to
assess the capabilities of your own
company.may affect the growth of the company and
provide strategies to overcome them
SMET1 Ms M. Cherkaoui

PEST Analysis:
SMET1 Ms M. Cherkaoui

PEST stands for Political, Economic, Socio-CA

PESTEL analysis or A PESTEL Analysis or PESTLE
analysis (formerly known as PEST analysis) is a
framework or tool used to analyse and monitor the
macro-environmental factors that may have a
profound impact on an organisation’s performance.
This tool is especially useful when starting a new
business or entering a foreign market. It is often
used in collaboration with other analytical business
tools such as the SWOT analysis and Porter’s Five
Forces to give a clear understanding of a situation
and related internal and external factors. PESTEL is
an acronym that stands for Political, Economic,
Social, Technological, Environmental and Legal
factors. PESTLE analysis (formerly known as PEST
analysis) is a framework or tool used to analyse
and monitor the macro-environmental factors
that may have a profound impact on a
performance. This tool is especially useful when
starting a new business or entering a foreign
market. It is often used in collaboration with other
analytical business tools such as the SWOT
analysis and Porter’s Five Forces to give a clear
understanding of a situation and related internal
SMET1 Ms M. Cherkaoui

and external factors. PESTEL is an acronym that

stand for Political, EconoJAKA%PLàl,ln, mic,
Social, Technological, Howeve

throughout the years people have expanded the

framework with factors suc
SMET1 Ms M. Cherkaoui

h as Demographics, Intercultural, Ethical and

Ecological resulting in variants such as STEEPLED,
DESTEP and SLEPIT. In this article, we will stick
simply to PESTEL since it encompasses the most
relevant factors in general business. Each factor
will be elaborated oWWWWpe your marketing
SMET1 Ms M. Cherkaoui

strategy and develop yWWHATour risk

managemeWnt plan.

WHAT IS A FINANCIAL ANALYSIS AND HOW TO

DO ONE FOR A BUSINESS PLAN?

Financial planning is the task of determining how

a business will afford to achieve its strategic goals
and objectives. ... The Financial Plan describes
each of the activities, resources, equipment and
materials that are needed to achieve these
objectives, as well as the timeframes involved.

The financial analysis section should be based on

estimates for new businesses or recent data for
established businesses. It should include these
elements:
 Balance sheet: Your assumed and anticipated
business financials, including assets, liabilities,
and equity.
SMET1 Ms M. Cherkaoui

 Cash-flow analysis: An overview of the cash

you anticipate will be coming into your
business based on sales forecasts, minus the
anticipated cash expenses of running the
business.
 Profit-and-loss analysis: Your income
statement that subtracts the costs of the
business from the earnings over a specific
period of time, typically a quarter or a year.
 Break-even analysis: Demonstrates the point
when the cost of doing business is fully
covered by sales.
 Personnel-expense forecast: The expenses
of your team, as outlined in a management
summary section.
SMET1 Ms M. Cherkaoui

PEST stands for Political, Economic, Socio-Cultural

PEST stands for Political, Economic, Socio-

Cultural and Technological factors. It’s a great
way to examine how the external forces in your
market can impact your company. It will also help
you shape your marketing strategy and develop
your risk management plan.

PEST stands for Political, Economic, Socio-Cultural

alysis:

PEST stands for Political, Economic, Socio-

Cultural and Technological factors. It’s a great
way to examine how the external forces in your
market can impact your company. It will also help
you shape your marketing strategy and develop
your risk management plan.
SMET1 Ms M. Cherkaoui

PEST stands for Political, Economic, Socio-Cultural

vior, customer requirements and define and
prioritize key b
Serve s PESPEST Anaand Technological factors. It’s
a great way to examine how the external forces in
your market can impact your company. It will also
help you shape your marketing strategy and
develop your risk management plan.
T Analysis

PEST stands for Political, Economic, Socio-Cultural and

Technological factors. It’s a great way to examine how
the external forces in your market can impact your
company. It will also help you shape your marketing
strategy and develop your risk managemea key
resource for develop