Professional Documents
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I. INTRODUCTION
Social discord regarding cigarette smoking has existed in the United States for the past
fifty years. The nicotine absorbed from tobacco consumption is addictive; such
consumption produces negative spillovers and medical research findings link smoking with
poor health. Anti-smoking interest groups have argued for a diminution of the practice.
Pro-smoking interest groups have reacted to this attack, and federal regulatory action has
resulted from the ensuing political battles. This paper analyzes the act of cigarette
tobacco-health situation is presented in Section III, and a theoretical model in Section IV.
Descriptions of the tobacco industry and government regulation appear in Sections V and
IV. An empirical model is provided in Section VII. Finally, Section VIII offers concluding
remarks. The Appendices contain empirical model data and econometric output.
II. NICOTINE
Since the 17th century when early European explorers learned tobacco usage from
Indians of the Americas, the habitual nature of tobacco has been recognized. Attempts to
prohibit tobacco usage in various societies have been unsuccessful; no society ever
cigars and pipes; others chew tobacco leaves or inhale tobacco dust. Regardless of the
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method employed, the drug nicotine enters the body of the consumer. Results of the first
modern medical investigation into the relationship between nicotine and tobacco usage
appeared in the English medical journal Lancet. Dr. Lennox Johnson (1942) reported on
found the situation pleasant and were disinclined to smoke for a time thereafter. Dr.
and Haag (1945) of the Medical College of Virginia. They secured a supply of cigarettes
identical in all respects except for nicotine content. A group of volunteer smokers were
then freely issued the cigarettes in carton lots. The first cartons distributed contained high
nicotine cigarettes. After a period of time the distribution was abruptly changed to cartons
of lower nicotine cigarettes, and later, switched back to the originals without warning. The
researchers found that three-fourths of the smokers experienced anxieties during the
period of lower nicotine cigarettes, and many participants abandoned the experiment for
that reason.
In a Swedish study, Drs. Ejrupt and Wikander (1959) gave subjects injections of
nicotine over a period of time. The smokers were observed to either smoke very little or
Each of these studies was tarnished because the participants were aware of the
purpose of the experimentation. However, Drs. Lucchesi, Schuster, and Emley (1967) of
experiment which produced parallel results. Each participant in this study spent six hours
daily for fifteen consecutive days in a soundproof, air conditioned isolation booth receiving
continuous intravenous injections. Sometimes ordinary salt water and other times a
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nicotine solution was administered. The subjects were allowed to engage in any quiet
activity they chose and, other than the existence of an ashtray, there was no indication of
the purpose of the experiment. The subjects were observed to smoke fewer cigarettes and
to leave significantly longer butts when the nicotine solution was administered.
Dr. M.A. Hamilton Russell (1971) reported in the British Journal of Medical Psychology
that:
He concluded that the interaction of social and psychological factors determine the onset
of smoking, but once established──smoking is maintained by dependence on the
Medical inquiry has produced other results. The American Cancer Society reported
research in 1949 which indicated a strong statistical relationship between heavy cigarette
smoking and the incidence of lung cancer. These results motivated further research, and
the early 1950s saw the release of several studies reporting that death rates and
cigarette industry was understandably threatened and it reacted in two ways. First, the
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producers attempted to discredit research findings which linked cigarette smoking to poor
health ── either by criticizing the methodology or presenting contrary evidence. Secondly,
they engaged in advertising to assure the health-conscious consumers that smoking could
be continued in safety.
In addition to the ACS, the leading anti-smoking health interest groups are the
American Lung Association and the American Heart Association.1 These three groups are
Education & Welfare has played a major role in the cigarette-health issue through its
Public Health Service, itself a bureau of HEW, and the national health interest groups
resulted in the release of the "Report of the Surgeon General's Advisory Committee on
Smoking and Health" (1964). This Report, submitted by eight prominent M.D.s, a chemist,
Anti-smoking advocates were thus given a substantive basis on which to argue for
choice mechanism obtains. The individual trades-off nicotine, risk, and price when
1 The American Medical Association, although considered a national health interest group, is not
included here because of certain ambiguities in the direction of the group's actions. At certain times the AMA
has attacked, and at other times defended cigarette consumption.
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evaluating cigarette brands. Consider an established smoker maximizing the following
utility function
U = U[C(n,R,N),m] subject to (1) m + pcC = y, and (2) nC ≥ δN
where,
C ≡ cigarette consumption
n ≡ nicotine content of each cigarette
R ≡ risk evaluation for cigarette consumption
N ≡ pharmocological nicotine dependency
m ≡ composite good consumption
pc ≡ price of cigarettes
y ≡ disposable income
δ ≡ proportion of N which willpower cannot subdue
The individual's choice calculus determines his mix of cigarettes and composite goods.
smoker, through self-control, may consume less nicotine than his addiction level. Nicotine
lagged nicotine consumption. The first constraint is the budget identity with the price of
composite goods normalized, and the second is the requirement that the δ-dependency be
satisfied. From the optimization procedure emerges a demand function for cigarettes of
the form
Cd = Cd(n,pc,y,R,N)
2 This model could be elaborated with diagrams of the cigarette choice calculus.
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M. Shnabel (1972) has argued that the United States cigarette industry is an oligopoly.
There are six producers; these are R.J. Reynolds, Philip Morris, Ligget, Loew's, American,
and Brown & Williamson. The industry is geographically concentrated in three states ──
North Carolina, Kentucky, and Virginia. Moreover, actual manufacturing takes place only in
competition results in a wide variety of cigarette flavors, lengths, nicotine content, and
A close relationship exists between the cigarette industry and the agricultural tobacco
industry. 3 The demand for cigarette tobacco is obviously derived from the demand for
cigarettes. The three cigarette producing states also produce cigarette tobacco, along with
Tennessee, South Carolina, Georgia, and Florida. The U.S. Department of Agriculture has
acted as the cartelizing agent of the agricultural tobacco market since the Agricultural
production.
interests in 1979. The legislators from those districts had been elected for an average of
six terms and held chairmanships on one full committee and twelve sub-committees.4
In 1953, the Tobacco Industry Research Committee was formed by the cigarette
manufacturers and tobacco producers to coordinate their response to the growing number
of health detriment charges. The objective was to keep open the question of
3 Of the total quantity of tobacco cultivated in the United States, over ninety percent is grown
specifically for use in the manufacture of cigarettes. The interdependency of interests is obvious.
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cigarette-health dependence by supporting research to produce counterevidence to
unfavorable findings.
The current successor to the TIRC is the Council for Tobacco Research-USA, which is
funded by the tobacco industry. The Tobacco Institute, founded in 1958 by the cigarette
The tobacco industry's political organization and strength is well developed. Various
government entities obtain considerable benefit from the existence of the tobacco industry.
The federal government realizes a yearly surplus from the foreign trade of tobacco and
tobacco products; federal, state, and local governments receive substantial revenues from
the taxation of tobacco products──mainly cigarettes.5
VI. REGULATION
When the initial medical research findings appeared in the early 1950s, the cigarette
industry reacted by engaging in the so-called "tar derby". Firms advertised claims of
comparatively lower tar and nicotine content in their products. 6 The Federal Trade
and intervened on the basis of false and misleading advertisement. A set of trade rules
were promulgated and voluntary withdrawal of objectionable advertising was urged.
5 Federal and state revenues from cigarette taxation could be integrated via text and tables.
6 The "tar derby" also launched a meteoric increase in the number of filter cigarettes produced. Filters
were propagandized by firms as components of healthful and safe cigarettes. The percentage of cigarette
production accounted for by filter cigarettes has increased from six-tenths of one percent in 1950 to
ninety-one percent in 1978.
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Producers were generally recalcitrant until 1960 when the "tar derby" was discontinued by
From then until the Surgeon General's Report in 1964, the cigarette industry enjoyed a
relatively peaceful existence. The FTC then renewed its attack on advertising with more
vigor, proposing stricter trade regulations and indicating their intention to enforce them.
The tobacco industry responded by contesting the FTC's jurisdiction and legal authority in
the matter. Supporting the tobacco interests were, among others, the Advertising
Bureau, and the American Newspaper Publishers Association. Congress intervened in the
controversy by passing the Federal Cigarette Labeling and Warning Act of 1965. This act
required that cigarette manufacturers affix health warning labels to product packages.
More importantly, the bill banned FTC rulemaking in the area of smoking for the duration of
the act.
proclaiming that the Fairness Doctrine was applicable in the case of radio and television
indignant over the FCC action but their attempts to nullify it were unsuccessful.
In early 1969 the FTC and FCC announced intentions to ban radio and television
broadcast of cigarette advertising after the expiration of the FCLA Act. Congress acted
quickly to consider additional legislation. The Public Health Smoking Act of 1969 resulted.
7 U.S. Federal Communications Commission, "Memorandum Opinion and Order: Applicability of the
Fairness Doctrine to Cigarette Advertising", (Washington: U.S. Government Printing Office, 1965). The
doctrine requires radio and television stations to provide a cross section of opinion in the station's coverage
of public affairs and matters of public controversy.
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This bill banned radio and television cigarette advertisements and provided for different
package health warning labels. It also accorded the end of the Fairness Doctrine
imposition and required the FTC to give Congress a six-month notice of any rulemaking
activity concerning cigarettes. Shortly after the passage of the act, the cigarette industry
reached a voluntary agreement with the FTC to list tar and nicotine content in printed
advertising. In 1972 the FTC prompted a manufacturers' agreement to place the package
Congress has proven to be the major source of significant regulatory action. This arena
is where the tobacco interest group is politically strongest and, predictably, the cigarette
industry has not opposed any of the regulatory legislation. Such regulation is thus
expected to benefit the industry. However the imposition of the FCC Fairness Doctrine,
because of its effect on the onset of smoking, is expected hurt the industry.
The empirical model employed to examine the theoretical implications is the following
+ β6 CLWAt + β7 PHSAt + μt
where, PSDCt ≡ Per-smoker domestic cigarette consumption
(packs)
ANCt ≡ Sales weighted average nicotine content of
cigarettes (milligrams)
RPRICEt ≡ Real sales-weighted mean price per pack of
cigarettes (cents)
PCRDIt ≡ Per-capita real disposable income
PSDCt-1 ≡ One-year lagged PSDC
FCCt-1 ≡ Dummy variable denoting presence of FCC
Fairness
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Doctrine imposition (one-year lag)
CLWAt ≡ Dummy variable denoting presence of 1965
Cigarette Labeling & Warning Act
PHSAt ≡ Dummy variable denoting presence of 1969
Public
Health Smoking Act
μt ≡ a random-disturbance term
The eight coefficients are estimated using ordinary least squares on the data presented
in Appendix A. Obviously lacking is a datum proxy for risk evaluation. While the Fairness
Doctrine somewhat captures this idea, perhaps incidence of printed propaganda should be
used explicitly. 8 FCC is lagged in accordance with earlier studies which argued that a
delayed effect characterized the anti-smoking advertisements. The time-series covers the
thirty-one years 1955 through 1985. Actual output and test outcomes are found in
The fit of the regression as measured by R2 and the F-test is excellent. Park-Glejser
tests of each independent variable indicate the absence of heteroskedasticity. The null
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Structural change was examined using a Chow test. The original model could not be
used because of collinearity problems encountered when partitioning the dummy variables
in the data matrix. The model was instead tested without dummy variables, and no change
was determined.
The estimated coefficient for the nicotine content variable is negative and significant at
the .05 level; this finding is consistent with the theoretical implication. It indicates that
smokers, in order to satisfy their pharmacological demand for nicotine, consume more
Price and income coefficients are small in magnitude and negative in sign. The income
coefficient is insignificant, while that of price holds at the .05 level. This supports the
addiction hypothesis──smokers substitute fewer cigarettes of higher nicotine content when
dependence level.
As expected the coefficient of the dummy regulation variable defining the Fairness
Doctrine imposition was negative. It is not significant at the .05 level; the FCC intervention
The coefficient of the CLWA legislated regulation variable is positive but not significant.
This sign supports the contention that legislated regulation is special-interest in nature,
The PHSA coefficient is positive but highly insignificant. Indeed, opposing forces are in
effect here. Radio & television advertising was eliminated in trade-off for the industry
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VIII. CONCLUDING COMMENTS
and psychological factors, but continued because of the pharmacological effect of nicotine.
The market implications generated from this view have been generally supported by the
theory. Legislated intervention has been shown to benefit the industry, while damage has
Health interest groups have been concerned with the detrimental effect of cigarette
smoke on the human body. Total particulate matter (tar) and nicotine are generally
considered as the indicators of cigarette danger. Over the years, manufacturers have
lowered the levels of these components in their products. Gori and Lynch (1978), however,
have argued that to measure true cigarette hazard the levels of carbon monoxide, nitrogen
oxide, hydrogen cyanide, and acrolein must also be analyzed. Current research indicates
A paradox is discovered: given the addicting nature of nicotine, health interest group
pressure to lower tar and nicotine levels in cigarettes has led smokers to consume a
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BIBLIOGRAPHY
L.M. Johnston, "Tobacco Smoking and Nicotine", Lancet, 243, 19 December 1942.
J.K. Finnegan, P.S. Larson, and H.B. Haag, "The Role of Nicotine in the Cigarette
Habit", Science, 102, July 27, 1945, pp. 94-96.
B. Ejrupt and P.A. Wikander, "Försök med Nikotin, Lobelin och Placebo", Svenska
Lakartidningen, 56, July 17, 1959, pp. 2025-2034.
B.R. Lucchesi, C.R. Schuster, and G.S. Emley, "The Role of Nicotine as a
Determinant of Cigarette Smoking Frequency in Man", Clinical Pharmacology and
Therapeutics, 8, 1967, pp. 789-796.
U.S. Department of Health, Education, and Welfare, "Smoking and Health: Report of
the Advisory Committee to the Surgeon General of the Public Health Service",
(Washington: U.S. Government Printing Office, 1964).
M. Shnabel, "An Oligopoly Model of the Cigarette Industry", The Southern Economic
Journal, Vol. XXXVIII, No. 3, January 1972, pp. 325-335.
Gio Gori and Cornelius Lynch, "Towards Less Hazardous Cigarettes: Current
Advances", Journal of the American Medical Association, Vol. 240, Number 12, 15
September 1978.
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APPENDIX A
Data Set for Empirical Model
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• CLWA ≡ Dummy variable denoting existence of Cigarette Labeling & Warning Act of
1965
• PHSA ≡ Dummy variable denoting existence of Public Health Smoking Act of 1969
Note that the GNP price deflator (base year 1982) was used to adjust all nominal dollar figures.
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APPENDIX B
II. Durbin's Alternative Test for Autocorrelation in Models with Lagged Endogenous Variable (when
h-statistic cannot be computed)
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Significance of F-Test...... .99695
Log-Likelihood.............. -109.19
Durbin - Watson Statistic........... 2.1600
Estimated Autocorrelation (Rho)..... -.80000E-01
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III. Park-Glejser Test for Heteroskedasticity - ANC Variable
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LogRPRICE 8.66955 5.814 1.491 ( .14675) 4.4416 .62988E-01
└─ insignificant
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V. Park-Glejser Test for Heteroskedasticity - PSRDI Variable
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│
└─ insignificant
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VII. Chow Test for Structural Change
Therefore, null hypothesis that restricted & unrestricted models are identical cannot be rejected.
Restricted Regression:
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Restricted (Slopes=0) Log-L. -84.587
Chi-Squared ( 4)............ 50.801
Significance Level.......... .53108E-13
Durbin - Watson Statistic........... 1.9350
Estimated Autocorrelation (Rho)..... .32475E-01
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Unrestricted Regression (Last Fifteen Observations):
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