The history of Fanta traces back to World War II, a period marked by economic challenges and resource

scarcity in Germany. The Coca-Cola Company, being an American product, faced challenges in importing
its syrup into Nazi-occupied territories due to trade restrictions and a shortage of essential ingredients.

In response to these challenges, Max Keith, the head of Coca-Cola's operations in Germany, decided to
create a new beverage that could be produced using available local resources. In 1940, Keith and his
team developed a new soft drink, initially called "Fanta," derived from the German word "Fantasie,"
meaning imagination.

Fanta was initially produced using a mix of available ingredients, such as whey and apple pomace, to
create a drink that could be manufactured within the constraints of wartime Germany. The early
versions of Fanta had a range of flavors, reflecting the variations in ingredients.

After the war, when Coca-Cola could resume its operations in Germany, the Fanta brand faced an
uncertain future. However, recognizing its popularity and market potential, the Coca-Cola Company
decided to continue producing Fanta, with a focus on refining its formula and flavors.

Over the years, Fanta evolved into a global brand, with a variety of flavors catering to different tastes
and preferences around the world. The orange-flavored Fanta became particularly popular, and it is one
of the most recognized and widely consumed soft drinks globally.

The history of Fanta serves as a unique example of how necessity and ingenuity during challenging times
led to the creation of a beverage that not only endured but also thrived on the world stage. From its
wartime origins in Germany to its current status as a well-known and enjoyed soft drink, Fanta's journey
reflects the resilience and adaptability of consumer products in the face of historical challenges.