I.

THE NATURE OF ORGANIZATION CHANGE

1. Organization change
2. Forces for Change
a. External Forces
b. Internal Forces
3. Planned Versus Reactive Change
(Nguyệt Hà)

II. MANAGING CHANGE IN ORGANIZATIONS

1. Steps in the Change Process
a. The Lewin Model
b. A Comprehensive Approach to Change
( Biểu đồ )
2. Understanding Resistance to Change
a. Uncertainty
b. Threatened Self-Interests
c. Different Perceptions
d. Feelings of Loss

( số 2 )

3. Overcoming Resistance to Change

a. Participation
b. Education and Communication
c. Facilitation
( Biểu đồ )
d. Force-Field Analysis
III. AREAS OF ORGANIZATION CHANGE
1. Changing Organization Structure and Design
( Biểu đồ )
2. Changing Technology and Operations
3. Changing People, Attitudes, and Behaviors

( Số 3 )

4. Changing Business Processes

a. The Need for Business Process Change
b. Approaches to Business Process Change
( Biểu đồ )
5. Organization Development
a. OD Assumptions
b. OD Techniques
- Diagnostic activities.
- Team building.
- Survey feedback.
- Third-party peacemaking.
- Process consultation.
- Life and career planning.
- Coaching and counseling.
c. The Effectiveness of OD
 ( Số 4 )

IV. ORGANIZATIONAL INNOVATION

( Biểu đồ )
1. The Innovation Process
a. Innovation Development
( Biểu đồ )
b. Innovation Application
c. Application Launch
d. Application Growth
e. Innovation Maturity
f. Innovation Decline
2. Forms of Innovation
a. Radical Versus Incremental Innovations
b. Technical Versus Managerial Innovations
c. Product Versus Process Innovations

( Số 5 )

3. The Failure to Innovate

a. Lack of Resources
b. Failure to Recognize Opportunities
c. Resistance to Change
d. Promoting Innovation in Organizations
e. The Reward System
f. Organization Culture
g. Intrapreneurship in Larger Organizations
( Số 6 )