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Visual identity and content guidelines
PALMTRI RESORT

Updated as of MM/DD/YYYY

HELLO, IT’S NICE TO MEET YOU

PALMTRI RESORT: YOUR DOORWAY TO GREAT ESCAPES

A brand guideline, or brand style guide, refers to the significant set of standards a company uses to
present and maintain a solid and consistent brand in both public and private channels. Having this
document ensures that a company is able to maximize its reach and impact on customers in terms of
brand recall and brand recognition.

For the introduction section, it is customary to include a quick history or overview of how the brand
came to be and how it has changed over time to become what it is today.
 WHY WE EXIST WHAT WE OFFER HOW WE DELIVER

What is your reason for being? What are your products or What values do you embody?
services?

ENGAGING VISUALS

This is how we want you to see us

OUR MAIN LOGO


The shape: Expound on your emblem
The symbol: Explain its significance
The style: Describe its look

OUR LOGOTYPE
PALMTRI
RESORT The variation: Expound on your emblem
The use case: When is this preferred?

OTHER VARIATIONS
PALMTRI RESORT
The difference: Expound on your emblem
The use case: When is this preferred?

OUR PRIMARY PALETTE SECONDARY PALETTE

#FFFFFF #EAE5DF #E5D5C8 #DAD3C1 #B0B0B0 #4D4D4D

 This sentence is easy to read, thanks to accessible, high-contrast
color pairings.
OUR MAIN
COLOUR PAIR
This sentence is easy to read, thanks to accessible, high-contrast
color pairings.

Another sample for accessible pairing.

SECONDARY
COLOR PAIR
Another sample for accessible pairing.

This is how we want you to read us

Our main font

Secondary Font Our Body Font
For bold introductions
For supportive statements For lively conversations
MONTSERRAT
Montserrat Semi-Bold TT Interphases
SEMI-BOLD

ABC Aa Aa
Font size XX Font size XX Font size XX

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890
Aa Bb Cc Dd Ee Ff Gg Hh
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Ii Jj Kk Ll Mm Nn Oo Pp
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Qq Rr Ss Tt Uu Vv Ww Xx
Uu Vv Ww Xx Yy Zz
Yy Zz
1234567890 1234567890

HEARTFELT CONTENT

This is how we hope you hear us

 Main Tagline

YOUR DOORWAY TO GREAT ESCAPES

Core Messages and Calls to Action

You’re safe here It’s like home - but better Luxury is within reach

“Enjoy peace of mind like “Come away to come home to “Experience the luxury you
never before.” yourself.” deserve.”

Brand Tone and Expression

Professional Warm Trustworthy

We treat guests with the We are always welcoming and We are sincere, transparent,
utmost respect. happy to help. and dependable.

This is how we keep our lines open

DO’S:

1. Be authentic and reflect your brand values: Our brand voice should reflect the personality of our
hotel. Make sure to choose a tone and language consistent with our brand values.
2. Speak to your target audience: Understanding our customers is key to creating a successful
brand voice. Use language and messaging that resonates with them and addresses their needs
and desires.
3. Be consistent across all channels: Whether it's our website, social media, or in-person
interactions, our brand voice should remain consistent. This helps to build brand recognition and
trust with our guests.

DON’TS:

1. Use jargon or overly technical language: Avoid using language that is difficult for our guests to
understand. Keep it simple and easy to digest.
2. Be too formal or stuffy: Our industry is all about creating a welcoming and comfortable
environment for guests. Using overly formal language or a tone that is too serious can be off-
putting.
3. Ignore negative feedback: If a guest has a negative experience, it's important to address it in a
professional and empathetic manner. Ignoring negative feedback can damage our brand
reputation and turn off potential customers.
 COMFORTING AMBIENCE

This is how we wish to make you feel

Our Imagery Our Moving Pictures

This is how we give you the best experience

 A SENSE OF PLACE

We only use local materials, artwork, and designs that reflect the
surrounding environment. This helps guests feel more connected
to the area and creates a sense of authenticity.

A CONSISTENT DESIGN LANGUAGE

All aspects of the hotel (from the lobby to the guest rooms) are
designed with a consistent aesthetic in mind. This helps create a
cohesive experience for guests.

A FEELING OF COMFORT

The branding should make guests feel comfortable and relaxed.

This is achieved through the use of calming colors, soft lighting,
and comfortable furniture.

ESCAPE WITH US
 Digital Applications

Show the brand’s guidelines in action.

Include snapshots of resources that feature the brand’s style.

Socials

Escape the world.

Find yourself.

PALMTRI
RESORT

This is where
you should be
right now.

Palmtri
Resort
Your doorway to
Great escapes await. great escapes

Print Applications

Business Card Merchandise Stationery

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MTRI RE RESORT
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Our Brand Asset Library

Brand Assets Owner Link Notes

Last updated:
Press kit images Laurice Moretti Document Link
05/28/2030

Social media style

Laurence Yáo Deck Guide Out of date
guide

Add another resource Note the resource Share the link to the Add any other
here owner document pertinent details
about the resource

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