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Handbook
MIDSOUTH DIVISION
LUMINARIA HANDBOOK
Table of Contents
What is Relay For Life?................................................................................................. 3
How Relay Works:.....................................................................................................................3
The Mission of the American Cancer Society: ..........................................................................4
Vision 2016 – A Sense of Urgency:...........................................................................................4
The Mission of the American Cancer Society Relay For Life: ...................................................4
The Lifesaving Impact of Relay For Life:...................................................................................4
Cancer In Our Community:........................................................................................................4
Where the Money Goes: ...........................................................................................................5
Getting Results:.........................................................................................................................6
Relay For Life National Event Standards: .................................................................................6
Relay For Life Committee Expectations: ...................................................................................7
As a Relay For Life Committee Member: ..................................................................................7
Tools you should have in your RELAY TRUNK: .......................................................................8
Luminaria Chair ............................................................................................................. 8
Ceremony Purpose ...................................................................................................................8
Ceremony Structure ..................................................................................................................8
Duties and Responsibilities .......................................................................................................8
Pre-Event Luminaria Duties ......................................................................................................9
Supplies.....................................................................................................................................9
On-site Coordinator .................................................................................................................10
Luminaria Task Checklist ........................................................................................................11
Luminaria Tips.........................................................................................................................12
The Luminaria Ceremony ........................................................................................... 13
Organizing the Luminaria Ceremony.......................................................................................13
Conducting the Luminaria Ceremony......................................................................................14
Tips for an Inspiring Ceremony ...............................................................................................14
Sample Ceremony Script ........................................................................................................15
Key Points to Convey During Your Luminaria Ceremony: ......................................................20
Song Suggestions ...................................................................................................................20
Luminaria Lighting and Layout .................................................................................. 21
Luminaria Lighting Selections .................................................................................................21
Complementing Your Luminaria Ceremony ............................................................. 24
Memory Garden ......................................................................................................................24
The End ..... is just the beginning! ...........................................................................................25
Appendix...................................................................................................................... 25
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Celebrate the lives of those who have battled cancer. It is the strength of cancer survivors that
inspires us to continue the fight.
Remember loved ones lost to the disease. At Relay, those who have walked alongside those
battling cancer can grieve and find healing.
Fight back against a disease that takes too much. We make a commitment to save a life by
taking up the fight
The event began in 1985 in Tacoma, Washington when Dr. Gordon Klatt walked for 24 hours to
raise money for the American Cancer Society. Since then, Relay For Life events have raised
Why 24 hours? We are asking you to give a day out of your life for those who may not have
another. There are similarities between the Relay For Life and a cancer patient’s experience: It
may get really hot during the day, and you may feel like quitting, but you keep on walking. It
may get windy and cold at night – it might even rain. But you press on through the darkest hours
knowing that the sun will come up and it will be a new day.
Each Relay For Life starts with the Survivors’ Lap, during which cancer survivors from the
community walk the first lap around the track to celebrate their victories and thank their
caregivers while others cheer them on. At dusk, luminaria bags are lit, and remain lit throughout
the night to create a path of hope. They are decorated to remember those lost to cancer and again
honor caretakers and those that have survived the disease. The luminaria ceremony is a time for
reflection, grieving and hope. These two inspiring and reflective ceremonies are followed by the
Fight Back Ceremony, in which attendees literally and figuratively take up a flag against cancer
and pledge to fight back against the disease.
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Relay For Life is also an opportunity to deliver life-saving prevention and detection messages to
participants.
Thousands of volunteers took part in 303 Relay For Life events across the state.
Those volunteers recruited the more than 180,000 participants who heard the life saving
messages of the American Cancer Society.
33,385 survivors were honored at Relay For Life activities.
Relay For Life raised more than $33.3 million dollars for the fight against cancer.
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One out of two men and one out of three women will be diagnosed with cancer.
In 2007, more than 1.4 million people nationwide will be newly diagnosed with cancer.
In 2007, more than 133 thousand people in California will be newly diagnosed with
cancer.
There are approximately 10.5 million cancer survivors living in the United States.
Practicing good nutrition habits, not using tobacco products and being physically active
can prevent two thirds of cancer deaths.
Research
The American Cancer Society was involved in many of the major cancer research breakthroughs
of the last 90 years, including identifying smoking as cause of lung cancer, mammography
screening for breast cancer and the PSA test for prostate cancer screening.
Currently, the Society is recruiting a diverse group of approximately 500,000 adults from across
the nation for its third Cancer Prevention Study (CPS-3). CPS-3 works to better understand the
lifestyle, environmental and genetic factors that cause or prevent cancer and ultimately help
eliminate the disease as a major health concern for future generations. Enrollment is only
available at select Relay For Life events across the nation. In 2008, enrollment will be held at 19
Relay For Life sites in California.
The California Division of the American Cancer Society has invested $55 million in research in
California. Nationwide, since 1946, the Society has funded nearly $3 billion in research. By
investing about $130 million in research each year, the American Cancer Society dedicates more
money to cancer research than any other private, not-for-profit, non-government organization in
the United States. We have funded 42 researchers who later went on to be awarded the Nobel
Prize.
Education
Following American Cancer Society’s wellness and cancer-detection guidelines can save your
life or the lives of people you love. The American Cancer Society provides materials and
educational programs on early detection and prevention of cancer to a variety of high-impact
constituents in the community, including employers, schools, churches, local government,
hospitals and community service groups.
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Advocacy
We fight for life-saving policy to increase federal research funding, reduce tobacco use, promote
early detection of cancers, improve access to care and support cancer patients. The American
Cancer Society has advocated the passage of legislation that has had a positive impact on
controlling cancer. For example, lung cancer rates in the California have declined over the past
several years thanks to several tobacco control initiatives.
Service
Patient and family support services such as Look Good… Feel Better, Reach to Recovery and
Road to Recovery help people with cancer during and after treatment. Anyone, anywhere can
access cancer information and support 24 hours a day, seven days a week at 1.800.ACS.2345 or
at www.cancer.org.
Getting Results:
American Cancer Society funded research, prevention and early detection programs are helping
more people survive cancer than ever before in history:
In 1946, one out of four cancer patients survived more than five years; today, two out of
three patients are alive five years after diagnosis.
More than 75,000 patients and survivors in California received American Cancer Society
information and services or attended survivor events.
Society Cancer Information specialists staffing the 24/7 toll free number answered more
than 101,000 calls from across California seeking free support and information.
Almost 8,500 people in California received transportation assistance for treatment
appointments, for a total of almost 290,000 rides.
Mandatory Recommended
• 6, 12, or 24-hour overnight event • Sponsorships
• Opening and closing ceremonies • Team and individual incentives
• Luminaria ceremony • Expense ratio of 10 percent or less
• Survivorship activities • Communication/newsletters
• Mission Delivery activities • Team captain meetings
(education) • Bank night(s)
• Team registration/commitment fee • Fight Back Ceremony
• Graphics standards on logo
• Tobacco and alcohol-free event
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Luminaria Chair
Ceremony Purpose
The Luminaria Chair is responsible for the entire Ceremony, from beginning to end. This chair
will handle placement of bags, songs, poems, prayers - anything to do with the Ceremony. The
Luminaria Ceremony is a ceremony of remembrance and hope. It symbolizes a time to grieve
for those we have lost, to reflect on our own cancer experience or that of those closest to us,
and to find hope that tomorrow holds the promise of a cancer-free world.
Ceremony Structure
The ceremony is structured to take participants on an emotional journey similar to that of the
cancer experience. This is the “remember” component of Celebrate. Remember. Fight Back. It
is essential that the ceremony is quiet and reverent, and that it gradually builds so it ends on a
note of inspiration and hope.
Being organized will maximize the impact of the ceremony and simplify the set-up process. As
you recruit a Luminaria Sub-committee to assist you, consider dividing tasks into the areas of
supplies, on-site coordinator, and the ceremony.
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Work with your staff partner and Event Chair to represent the Luminaria Committee at
your community Kickoff and/or Rally. Have a few bags decorated and placed on the
stage to be used as an example for those unfamiliar with the symbolism of a Luminaria.
Sell bags at these events in order to get a ‘head start’ on sales.
Although Luminaria supplies are typically inexpensive any item we can obtain through
donation can increase a Relay For Life events fundraising totals. If possible, attempt to
obtain items such as lighters, markers, etc via donation. Also, consider having your
Luminaria area sponsored by a local arts & crafts or scrapbook store – have then donate
supplies to decorate bags in exchange for appropriate recognition.
If your Relay For Life event is using tables at community fairs, expos, etc for outreach
use these functions as an opportunity to sell Luminaria bags. Luminaria are a nice way
for a community member to make a donation on behalf of a loved one, and will possibly
bring them out to your event!
Promote sales of Luminaria bags by teams. Set a deadline (such as bank night) for
Luminaria sales to count to a participant’s income.... Luminaria are a great fundraising
opportunity for participants and teams – work with your Team Development Chair or
Event Chair to promote it at all Team Captain Meetings!
Educate teams on the procedures of the luminaria ceremony. New teams may not know
what to do during the ceremony. Make sure they know that they don’t need someone on
the track during the ceremony and that everyone congregates to the stage for a time of
reflection.
Remind Team Captains to have participants invite people to the Luminaria Ceremony.
Distribute Luminaria brochures to medical offices, oncology offices, hospitals, etc.
Promote the Luminaria Ceremony in order to get as many people as possible to see the
ceremony. It’s powerful....they will be inspired to form teams next year.
Supplies (unless you are
using glow sticks)
Sand—Work with Logistics Chair to arrange for pick-up or delivery.
Lighters—Log lighters work best. You’ll need plenty to quickly light all the candles.
Candles—are available at a low cost via your Staff Partner. Candles can be donated if
possible, however you should consult with your Staff Partner to ensure they are the
correct size, type, etc.
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Glow Sticks—An option for events experiencing high winds during Relay or for those
venues that require this. Glow sticks cost a bit more than candles; try to have them
donated. They are available for order through your staff partner.
Luminaria Bags— are available at a low cost via your Staff Partner. Bags can be
donated if possible, however you should consult with your Staff Partner to ensure they
are the correct size, type, etc.
“In Memory” and “In Honor” Cards/Stickers—Attach to the luminaria bags. These
are available through your staff partner and can be run through a computer printer. These
items are optional, as some events prefer blank bags to allow for more personal
decoration.
Lanterns or Flashlights—When you turn out the lights during the ceremony, you’ll
need something to help you see the program and for singers to see their music.
On-site Coordinator
Arrange for several work crews for day of event to:
Fill bags with sand—You will need several volunteers/crews. Start early. Youth clubs
and organizations are terrific Luminaria volunteers.
Light the Luminaria—Or have people light their own Luminaria bags for a special
touch. This can be challenging and may require an extra measure of organization.
Clean up—Throwing away bags with sand makes trash bags too heavy! Instead find a
disposal area for sand and throw away the bag/candle remains. Before disposing of bags,
be sure to announce to attendees that they are welcome to take their bags with them and
provide time to do so before cleaning up.
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On-site Luminaria HQ
(table, chairs, signage)
Candles / Glowsticks
Bags
Black Markers
Candle Lighters
Sand
Invocation
Poem Reader
OPTIONAL ADDITIONS:
Bagpipe Player
Names of PowerPoint
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Luminaria Tips
Bags and Candles
Bags, candles (or glowsticks), and in honor/in memory cards can be ordered through the
National Relay Products catalog on Ariba (work with your Staff Partner on this).
Luminaria Headquarters
You can accept donations for Luminaria here and write names on bags. Let the Logistics
Committee know if you need signage.
Staff your Headquarters appropriately – Accounting policies require two persons with
donations at all times, so you’ll need to staff your headquarters with two volunteers each
shift.
Allow participants to decorate Luminaria bags on-site. They could decorate Luminaria
bags during the day prior to ceremony. Have colored markers and stickers available for
personalizing. Youth groups, such as girl scouts, etc are also good at this if participants
aren’t comfortable with their artistic abilities.
Weather
If you have windy weather, try rolling down the top of the bags for more stability. If
you’re going to do this, plan ahead and make sure names are written or honor/memory
cards are affixed low enough on the bags.
Sand
Put enough sand in the bags, but not too much. Two inches seems to work well. Too
little sand and candles will burn out; too much sand and you’ll have a lot of heavy sand to
get rid of in the end.
Clean Up
Make sure people don’t dump sand in garbage cans or on field. Trashcans will be too
heavy to lift. Use buckets to haul sand or load bags into the back of a truck at end of
event.
Training
Training Volunteers prior to your Relay For Life event date can make your job much
easier! Pull all volunteer together for a quick briefing on the day’s plan. Train assembly
volunteers on the setup and timing of Luminaria placements, filling, etc. And train sales
volunteers on purchase procedures and any questions they might encounter from
customers.
Liability
Have Release and Waiver Of Liability forms been signed by volunteers working on your
Luminaria Committee?
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Lifting
Do volunteers/staff understand the lifting procedures, and/or have they seen the lifting
video (ask your Staff Partner for this video)?
Timing – do research as to the timing of sunset on the day of your event. Most events taking
place during daylight-savings time hold ceremonies at 9pm, just as the sun has set for the
evening. However if your event happens earlier in the season, you might want to do a little
research as to what might be the perfect timing for your ceremony. Also included in timing is
the time you begin to light the Luminaria bags. Lighting candles too early can lose some of the
effect and magic of the experience, however lighting bags too late can cause disruption to the
ceremony. The exact time will need to be determined by the number of bags at your site and the
number of volunteers you have to assist. Typically, beginning to light bags about 15 minutes
prior to your ceremony will end your lighting preparation just as the ceremony is about to begin.
Site Logistics – it is important to consider the logistical elements of your site, items such as
placement of the stage to cause as few interruptions as possible, quiet signs posted at all event
entrances during the time of the ceremony, lighting elements that will enhance the ceremony
while maintaining safety, with security patrol of common areas during the ceremony, etc.
Audience Instructions – for those who are attending a Luminaria Ceremony for the first time
the experience can be similar to entering into a new sorority/fraternity or a new church
congregation for the first time. It can be filled with traditions or common actions that are unclear
to a ‘newbie’; therefore it’s important that we provide instructions to the audience. Things such
as doing a commercial for purchasing bags just before Luminaria sales close, explaining the
importance and meaning of the bag in the ceremony, the importance of a quiet atmosphere, etc.
Instructions should also be given when required during the ceremony – when moving to the
Luminaria lap, APPROPRIATE conduct immediately following the lap, etc.
Rehearsal - Luminaria Ceremonies often include the stories or words of various people. It is
important that issues with words of transition, repetitive messaging, logistics, etc be worked out
prior to event day and that all members come together to rehearse.
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The Introduction – typically done by the emcee of the Ceremony, the introduction is the
announcement and setting of the tone for the Relay For Life Luminaria Ceremony. The
introduction should include the audience instructions discussed earlier and can also include item
such as the symbolism of a Luminaria, introduction of speakers, a moment of silence and
remembrance (if not incorporated in the other elements of the ceremony), etc.
The Main Content – the main content of a Luminaria Ceremony should take participants on an
emotional journey similar to that of the cancer experience. Suggested main content is a
Caregiver Speaker who is well selected and instructed to provide a story that highlights their
personal cancer experience, while honoring the personal experiences of all in attendance and
emphasizes the hope that Relay For Life events provide. Luminaria Ceremonies are often the
most attended and most memorable portion of a Relay For Life event, therefore it is important
that the Main Content and Speakers for the Luminaria Ceremony be carefully selected and
prepared. The Celebrate. Remember. Fight Back. Guidebooks along with RelayForLife.org have
endless suggestions for readings, poems, etc. And in an effort to assist you with Speaker
selection and preparation we’ve provided a few documents below.
The Closing – Following the speaker, all participants will walk around the track in a silent lap.
This part of the ceremony provides participants the opportunity to grieve. The closing speaker
should incorporate instructions for the lap and end the ceremony on a note of inspiration and
hope. This can be done with simple words, music or a poem.
See appendix: “Searching for your Speaker” and “For Relay Ceremony Speaker”.
Stop all activity on the field during this time of reflection. Remind participants of the
significance of the ceremony.
Use signs with “Quiet Please” to educate participants of appropriate activity during the
ceremony.
Ensure that the ceremony is long enough to appropriately honor and remember those for
whom Luminaria have been lit.
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Keep the ceremony brief enough to hold the interest of the participants. Usually, 30
minutes or so is sufficient.
Change your ceremony poems, signers, and speakers every year to keep the participants
interest.
If you have a speaker, meet with them beforehand and encourage them to stay within the
timeframe they are given that is usually 5 minutes or so.
Live singers make the ceremony special. Gospel choirs are a popular choice if available.
Designate a volunteer to take a quick walk around the track to make sure the path is clear
as the Luminaria Ceremony begins. When it is dark and as participants are walking and
looking at Luminaria bags, they are not necessarily aware of obstacles that are sometimes
near the inner edge of the track.
At the end of the Luminaria Ceremony, bring the mood (and the lights) back up with
some fun, upbeat music. Get the party started again.
The ceremony begins with an introduction from the Luminaria chair to set the stage. The chair
will share the meaning behind the Luminaria, introduce the main speaker, and close with a
moment of silence to allow participants a moment of quiet reflection. A speaker will follow the
moment of silence by sharing his or her story about their cancer experience. It is recommended
that this person not be a cancer survivor, but someone who is a former caregiver who has lost
someone. It is also recommended that the speaker bring his/her Star of Remembrance with
him/her on stage to put a face on the story he/she is telling. It is important to include everyone in
your audience. Recommended story points are included in the script that follows.
Following the speaker, all participants will walk around the track in a silent lap. This part of the
ceremony provides participants the opportunity to grieve. There should be no music or speakers
during the first half of this lap. As walkers reach the halfway point, it is recommended that a
poem be read. A suggested poem is included in the script that follows.
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After the poem, a song selection is suggested to keep walkers in the appropriate mood.
Following the first song, the ceremony begins to shift to the reflection stage of the process.
Another poem should be read to begin shifting the mood to one that’s more hopeful and
uplifting. A second song should follow the poem and be of a mood and tone that continues the
feeling of hopefulness.
The ceremony closes with the main speaker returning to the stage and leaving participants
feeling inspired and ready to continue fighting back against the disease. (A recommended
reading here is “The Darkened Room.”)
8:55 p.m.
Five minutes prior to the Luminaria Ceremony, the Luminaria chair (or Event chair) should
make an announcement that the ceremony will begin shortly. All walking should be stopped, the
track cleared, and generators stopped. The event should be as silent as possible. Volunteers are
encouraged to use the provided signage asking participants for silence as the ceremony begins.
Sample script
EMCEE: The Luminaria Ceremony will begin in five minutes. Please begin to make your way
to the stage (designated area). If you’d like, please bring your Star of Remembrance with you as
well. (Wait for people to begin gathering.)
CHAIR: The Luminaria Ceremony is an opportunity for us to come together and remember why
we’re here at Relay. I’d like to ask that you all please respect the meaning this ceremony carries
by remaining silent.
This is a time for us to grieve for those we’ve lost. It’s a time for us to reflect on how the disease
has touched each of us personally. And it’s a time for us to look inside ourselves with quiet
reflection and find hope. Because no matter what our experience with cancer has been, we all
share the hope that we will one day live in a world where our children, and their children, will
never have to hear the words “you have cancer.”
Our track is illuminated by Luminaria. Each one represents a treasured relationship. They
represent people, and each has a name and a story to tell. They are our mothers, our fathers, our
sisters, our brothers, our sons, our daughters, our friends, and our loved ones. As they glow
through the night, they represent our shared vision for a cancer-free future. We love the people
these Luminaria represent, and we remember them, celebrate them, and fight back against this
disease for them.
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Many of us are holding our Stars of Remembrance to celebrate and remember the lives of loved
ones we’ve cared for and who this disease has taken from us. Tonight, we will hear from (insert
name), who will share with us his/her story of (insert name) and his or her experience through
cancer. Afterwards, we will join together in a silent lap of reflection.
At the close of the ceremony, (insert name) will leave us with words of inspiration to carry us on
through the night until morning when we will celebrate a new day.
As we begin the Luminaria Ceremony, I’d like for us to all join together in a moment of silence
to remember why we Relay.
Speaker:
This ceremony is an opportunity to remember (insert name) and all those we’ve lost. It is also a
chance to celebrate their lives. The star in the stands illuminates the night and represents all of
the people who are stars in our lives. As you walk around the track carrying your Star of
Remembrance, reflect and watch as the word “Hope” is formed, with our star as the center.
At this time, I invite everyone to join together in walking a lap of silence in honor or in memory
of someone close to you who has battled cancer. Let each step be in remembrance of our
experiences and those special people we’ve shared them with, a celebration of today and those
with us on the track and in our hearts, and a step forward in our fight back toward a brighter
tomorrow.
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Below are suggested poems to read as walkers reach the halfway point of the silent lap:
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EMCEE: The question most frequently asked of American Cancer Society volunteers and
Relayers is “Why do you do this event year after year?” You may look at the person and realize
that they don’t “get it,” and wonder if there is any way to explain how Relay changes people’s
lives. (PAUSE)
How do you explain the story of the newly diagnosed cancer patient who attends a Relay and
meets another cancer survivor who has had the same exact disease and is still alive? (PAUSE)
How do you explain the story of a caregiver who has traveled down a path of compassion, love,
joy, sorrow, guilt, loss, and depression? You explain how, at Relay, a caregiver can talk to the
only other person who could possibly understand this difficult journey – another caregiver.
(PAUSE)
How do you explain the story of a friend or coworker who has seen someone they know battle
this deadly disease and has felt they could do so very little to help? Yes, they could take the
person to treatments, or mow their yard, or bring them dinner, but it isn’t enough. Yet at Relay,
you can form a team, raise money, educate people on cancer, and fight back against a disease
that takes too much. (PAUSE)
All these people have found at Relay what you have found – hope. You can feel it in the air at
3:00 a.m. when you walk into a Relay. Wandering across a damp football field, you can almost
touch the energy. That energy is hope – the combined power of hundreds or thousands of people
who have come together with a common cause: to eradicate a disease. (PAUSE)
EMCEE: The American Cancer Society Relay For Life is held to remember those we have lost
to cancer, to support all those who are battling the disease, and to work toward the day that no
one has to hear the words “you have cancer.” (PAUSE) And when the final book is written on
how cancer was eliminated, the American Cancer Society Relay For Life will have the last
chapter. It will explain how millions of people in thousands of communities in our country and
across the globe came together to eradicate a disease, forming the largest not-for-profit
fundraising event in the world – the largest in humankind’s history. (PAUSE)
After five minutes, bring the lights back on around the track. Many people will still be in a
reflective mood, so select music that isn’t too loud or inappropriate.
At conclusion of Luminaria Ceremony, play some fun, upbeat music as you bring the lights (and
the mood) back up to get the party going again.
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Song Suggestions
Numerous Song recommendations are also available at www.RelayForLife.org
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NOTE: If you are using this selection, it will be important to remember to still bring the
mood/tone of the ceremony back up to one of inspiration before ending the ceremony and
moving on with the remainder of the evening activities.
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To enhance your Luminaria Ceremony, consider this: Spell “HOPE” in the bleachers with
Luminaria bags. You can put these out during the day. If it’s hot, don’t put the candles in until
the sun sets... they’ll melt! Use plain bags... since all the ones with names on them should go
around the track so people can find the bags they dedicated. When the Luminaria Ceremony
begins, have a crew light the HOPE.
Another idea... is to change HOPE to CURE during the ceremony. People will be awe-struck!
Simply move some of the bags around to transform HOPE to CURE. Have a crew of at least 4
people to do this. Try to keep it a secret so people will be surprised. Example below.
You may want to consider changing CURE back to HOPE at the end of the Luminaria
Ceremony... since we have not yet found a cure. Let these candles burn through the night.
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When changing “HOPE” to “CURE,” have three people work to move the bags as follows:
Person 1 moves bags A, B, and C, holding two bags in one hand and one in the other.
Person 2 moves bags D, E, and F, holding two bags in one hand and one in the other.
Person 3 moves bags G, H, and I, holding two bags in one hand and one in the other.
When changing “HOPE” to “CURE,” have six people work to move the bags as follows:
Person 1 moves bags A, B, C, and D, holding two bags per hand.
Person 2 moves bags E, F, G, and H, holding two bags per hand.
Person 3 moves bags I, J, K, and L, holding two bags per hand.
Person 4 moves bags M, N, O, and P, holding two bags per hand.
Person 5 moves bags Q, R, S, and T, holding two bags per hand.
Person 6 moves bags U, V, W, and X, holding two bags per hand.
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Memory Garden
How to
Set up a white canopy tent. The best recommendation for a minimum size is 15’x15’.
Stretch white sheets around the perimeter, leaving one side open.
Post this poem at the opening of the tent.
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Happy Relaying!
Appendix
1. Searching for your Speaker
2. For Relay Ceremony Speaker
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Search wide and far. Consider including your teams in your search for a speaker.
Ask Team Captains to write out nomination forms for team members or associates
that have a story to share. Have your Planning Committee review these nominations
and vote to select the speakers.
Ceremonies should reflect your community. In some diverse communities, you may need to consider a
translator or multiple ceremonies. If your community has had a cancer patient or survivor in the news
recently, consider them as a speaker or invite them to your ceremonies and promote the American Cancer
Society services available to them.
Consider your message. So many times we simply find someone willing to speak, instead plan ahead
and consider what message you would like to convey in your ceremony.
Kick Off – a call to action that encourages the audience to get involved. Consider stressing the
sense of urgency in the fight against cancer and how Relay For Life saves lives.
Opening Ceremony – an uplifting, energetic message to begin the 24-hour event. Stress the
difference the American Cancer Society makes in the fight against cancer.
Luminaria Ceremony – When the speaker has lost someone to cancer- a hopeful message of
remembrance. Possibly ask the speaker to mention how that loss led them to Relay For Life and
the fight against cancer. When the speaker is a Cancer Survivor- a message of hope and thanks,
with recognition to those lost.
Remember to include Mission Delivery!! No matter the message or the ceremony, there is a way to
include Mission Delivery. If the speaker contacted the American Cancer Society during their experience
with cancer, be sure they mention it. If they did not…talk to them about some of the programs ACS
offers and ask them to consider the difference it could have made in their experience. Think about our
Research (CPS-3), Education (Information), Advocacy (Legislation passed) or Services (For Patients
and/or Caregivers).
Use ceremonies to recruit volunteers in your community. Talk with your staff partner to inquire if
there are any specific MD messages that you could include in your ceremonies. If there is a need for
Road to Recovery Drivers or you’re enrolling CPS-3 study participants in your community, find a way to
incorporate those programs into your ceremonies.
Plan for individual speakers to have no more than 5 minutes. A powerful story is personal but
concise. The longer they speak the more likely they will loose their audience.
Keep in touch with your speaker. Make your ask early in order to give them plenty of time to plan.
Check in often and mentor them to make sure they have all information they need to create a powerful
speech. Consider asking speakers to ‘practice’ the speech at a planning committee meeting. Ask
speakers to arrive early and complete a sound check to become familiar with your sound system and
stage.
Prep all speakers. So often we focus on our keynote guest and neglect other speakers. If you have City
officials or Relay Planning Committee members speak, ask them to include Mission Delivery, etc in their
messages as well. Consider a conference call for all speakers at your event – or better yet, meet with
them individually!
5/27/2008
RELAY FOR LIFE
SO YOU’VE BEEN ASKED TO SPEAK AT RELAY FOR LIFE…
Know your audience. While this is your story and we want you to tell it in your own words, you’ll want to
keep your audience in mind and be mindful of your message. Every Relay For Life ceremony should
leave the audience with hope.
Avoid in-depth medical jargon - you may lose your audience if you give too many details. Every detail of
your fight against cancer is important, but your personal struggle is more powerful than medical details.
Personal stories are powerful. Speak to your life while experiencing cancer – the shock of diagnosis,
effect on your life and your family, etc
Weave the American Cancer Society into your story. If you contacted ACS during your experience with
cancer, mention that. If you did not contact ACS take a look at the services they provide and consider
how they might have made a difference….or how they are making a difference for those currently battling
the disease.
Be Prepared…plan your speech for 75% of the allotted time, chances are you’ll go over. Consider
different ‘versions’ of your story – you never know if you’ll be asked to lengthen or shorten your speech
due to ceremony timing.
“Connect with your audience’s gut and they’ll follow, without asking for details. Don’t connect, and
you’ll never give them enough details to follow.”
Start your speech with a sentence that grabs your audience’s attention.
You become what you think. Think scared, you’ll be scared. Think passionate, you’ll be
passionate.
Don’t apologize if you make a mistake; just keep going…chances are they didn’t even notice!
Go with the flow and don’t worry about being ‘technically’ perfect.
Wear your Relay gear proudly. If you don’t have any gear, don’t hesitate to ask your Relay
Planning Committee to provide some. The other way you can be under-dressed for a Relay For
Life Event is to not be wearing the Relay logo!!
Most importantly, speak from the heart. Relayers share a passion in the fight against cancer.
Speak from your heart and you’ll connect with theirs.
“Nothing will ever replace an individual with a bold message, the passion to share it and an audience
wanting to change”
5/27/2008