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    The document summarizes an assignment for a Principles of Life Insurance course. It includes three parts: (1) describing the main features of an insurance company's existing direct sales force and advertising channels; (2) discussing how new distribution channels like insurance intermediaries and internet sales could help the company increase sales; and (3) defining longevity risk for insurers offering annuity products and how it could affect an insurance company.

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    The document summarizes an assignment for a Principles of Life Insurance course. It includes three parts: (1) describing the main features of an insurance company's existing direct sales force and advertising channels; (2) discussing how new distribution channels like insurance intermediaries and internet sales could help the company increase sales; and (3) defining longevity risk for insurers offering annuity products and how it could affect an insurance company.

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    © All Rights Reserved
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    8 views1 page

    ACT1304 Assignment3

    Uploaded by

    cfadennisoduol
    The document summarizes an assignment for a Principles of Life Insurance course. It includes three parts: (1) describing the main features of an insurance company's existing direct sales force and advertising channels; (2) discussing how new distribution channels like insurance intermediaries and internet sales could help the company increase sales; and (3) defining longevity risk for insurers offering annuity products and how it could affect an insurance company.

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    of 1

    COLLEGE OF BUSINESS

    ACT 1304: PRINCIPLES OF LIFE INSURANCE


    ASSIGNMENT 2

    (a) A life insurance company has for many years sold policies through its own sales force and through
    press advertising.

    (i) Describe the main features of the companys existing sales channels. [4 Marks]

    The company is looking for alternative distribution channels in order to increase sales growth. It
    is considering both:

    (i) insurance intermediaries


    (ii) through the internet

    Discuss how the proposed channels might achieve the companys aim. [4 Marks]

    (b) One of the major risks for insurers offering immediate annuity products is the longevity risk.
    Define longevity risk and explain how it may arise and affect an insurance company. [2 Marks]

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