MM 1

Prelim Examination
February 2024

I. Identification.
Direction: Identify what each statement refers to. Write answers on your answer sheet.

1. This means segmenting the market into unique groups with distinct needs and
characteristics.
2. It pertains to all aspect related to the brand name, packaging, size and variants.
3. This step entails disseminating information about the good or service via
various channels of marketing and communication.
4. These are the people who determine the firm’s purchase of products or
availment of services.
5. This refers to consumer’s evaluation of the product.
6. It refers to the status and roles of people in the society.
7. This refers to a summary of what the company or firm wants and plans.
8. It refers to consumer’s beliefs, traditions, mores and norms.
9. These refers to needs people consider as basic needs.
10.This refers to consumer’s buying patterns influenced by motivation and
perception.

II. TRUE or FALSE. Write True if the statement is correct and False if it is wrong.

1. The marketing plan allows the funds and materials needed to put the marketing
strategies into practice and accomplish the stated goals.
2. A marketing plan should be periodically evaluated and revised to take into
account changes in the market, organizational goals, and marketing strategy
effectiveness.
3. Businesses can choose which market segment(s) to concentrate on based on the
data gathered during market research.
4. To effectively meet the desires of particular client groups, segmentation aids in
the customization of marketing campaigns.
5. The business may create a thorough marketing plan.
6. To accomplish the goals of the business, it entails strategic planning, execution,
and assessment of marketing initiatives.
7. Marketing strategies contains a thorough description of the target market's
demographics, psychographics, behaviors, and needs.
8. The high-level strategies the organization will employ to meet its objectives are
presented in this part and are based on the situation analysis and marketing
objectives.
9. The major goals, target market, important techniques, and anticipated results
are highlighted in this succinct review of the whole marketing strategy.
10.This refers to consumer’s buying patterns influenced by motivation and
perception.
III. Enumeration. Enumerate the following

1. Elements of a marketing plan.

2. Participants in purchase decision

IV. Essay. Answer briefly. 10 pts.

1. What is market segmentation.

2. What is pricing strategy’

GOD BLESS!!