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Prada's Luxury Marketing Strategy

Prada is an Italian luxury fashion house founded in 1913 that specializes in leather goods, accessories, shoes and clothing. It aims to reinforce its luxury brand image through an advertising strategy that combines creativity, innovation and storytelling. This includes emphasizing exclusivity, collaborations, innovative digital campaigns and flagship store experiences to engage customers and generate buzz around its collections.

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Araceli Moreno
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591 views6 pages

Prada's Luxury Marketing Strategy

Prada is an Italian luxury fashion house founded in 1913 that specializes in leather goods, accessories, shoes and clothing. It aims to reinforce its luxury brand image through an advertising strategy that combines creativity, innovation and storytelling. This includes emphasizing exclusivity, collaborations, innovative digital campaigns and flagship store experiences to engage customers and generate buzz around its collections.

Uploaded by

Araceli Moreno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Introduction: Cover page for the Prada fashion collection, showcasing branding theme without detailed content.
  • Product/Service: Overview of Prada's product and service offerings including handbags, shoes, and accessories.
  • Marketing Strategy: Discusses Prada's strategic approach combining creativity and innovation to engage their target market.
  • Brand Communication: Explores Prada's communication strategies across digital and traditional channels with key messaging and audience targeting.
  • Buyers Journey: Illustrates the stages of the buyer's journey from awareness to decision in Prada's marketing framework.

PRADA

FASHION COLLECTION
PRODUCT /SERVICE

Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in
leather handbags, travel accessories, shoes, ready-to-wear, and other fashion
accessories.

Shipping information.
Gift box.
In-store services.
Personalization services.
Bag Fix
MARKETING
STRATEGY
PRADA'S ADVERTISING STRATEGY COMBINES ELEMENTS OF CREATIVITY,
INNOVATION, AND STORYTELLING TO CREATE A UNIQUE BRAND IMAGE
AND CAPTIVATE ITS TARGET AUDIENCE. THE STRATEGY IS DESIGNED TO
REINFORCE PRADA'S LUXURY POSITIONING, SHOWCASE ITS INNOVATIVE
DESIGNS, AND GENERATE BUZZ AROUND ITS COLLECTIONS.

omnichannel, we mean that Prada


Emphasizing Exclusivity.
focuses on providing a good experience Collaborations and Partnerships.
to its customers through its online and Innovative Digital Presence.
offline stores. In fact, many luxury brands Storytelling through Advertisements.
Flagship Store Experience.
have already understood that both
Sustainability and Social Responsibility.
should go hand in hand, but in this post, Customer Engagement through Events.
we are referring to the Prada brand.
BRAND
Page 05
COMMUNICATION

Digital Channel
Traditional Channel

PRADA mathod thoug campaigns


@reallygreatsite

Target audience
Key messages.
Creative content.
Traditional Channels
Awareness Stage: Blog posts and articles in magazines

BUYERS JOURNEY
consideration Stage: TV shows, social media lives

Decision Stage: demos, case studies, FAQs, product landing pages,


reviews and testimonials.

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