Final Project Proposal

Name & Student ID Job responsibility

Group 1. 陳亦新/411410004 Important facts /timeline
___ 2. 施羽芝/411526037 Introduction
3. 林宜靚/411220034 products/services
4. 廖顯文/411410052 products/services
Company ZARA

Complete the proposal using ONLY key words/phrases

Part A: Introduction *Key words/phrases
Make good use of information collection
3~4 Reasons Make good use of digital technology
why competitive Leader of quick fashion

Part B. Important facts

• Company profile *Choose ONE from EACH to include in the presentation
HQ location: Arteixo, Galicia, Spain
Basic Mission / vision: provide customers with fast fashion, giving them the latest
information fashion trends at reasonable prices.
CEO/Founder: ZARA was founded by Amancio Ortega Gaona in 1975.
ZARA's brand colors are black and white. The simple color scheme is in line
Brand element with the brand's easy approach to fashion, allowing the clothes to be the focus.

• Major achievements with timeline

Time (yyyy) 3~4 Major achievements (V.+ N. in Simple Past)
1975 ZARA was founded in Galicia, Spain.
1985 The first overseas shop was opened in Porto, in Portugal.
1998 launch brand Bershka
2010 Zara falled in Covid-19 crisis

• Recent performance
2~3 highlights (V.+ Adv. /
single line or bar grap:brand value
Adj. + N in Present Perfect)
Zara has significantly
expanded its online stores
in recent years
The company has recover
from the impact of the
Covid-19
*Describe company’s performance in (choose one): brand value/market share, sales, growth
rate, number of stores, share price, etc.

Part C. Products / Services

• Description *Key words/phrases
Product / Service T-shirt cosmetic
Target customer Women and men, mainly Women and people who are
younger adults in the age interested in makeup and
ranged of 18 to 40. skincare.
Function / Before 2025, the products of all its ZARA use high-quality
material / design brands will be replaced with ingredients and creating
sustainable materials, such as Tencel products that are both trendy
cotton, organic cotton and other and functional.
fabrics, instead of ordinary cotton or
rayon fibers, which are less
environmentally friendly.
Key selling points Built on the promise of instant ZARA focus on providing
fashion – giving customers the consumers with quality
styles they want faster than makeup and skincare products
competitors and still at an that are trendy and
affordable price. fashionable.

• Comparison *Strengths & Weakness of the two products / services in key

words/phrases
Products /
2~3 Strengths 1~2 Weakness(es)
Services
T-shirt Zara focuses much of its Zara’s product quality is
marketing on the customer mediocre since the brand
experience. This involves policies emphasize rapidly
listening attentively to changing trends and high
customer demands and fashion content.
requests.
Zara stores are integrated with New entrants to fast fashion
 Radio Frequency Identification are capturing Zara’s revenue
Technology (RFID), which and market share.
tracks the availability and
location of garments in real
time, and helps store
managers optimize the store
display with the most in-
demand items.
Quality ingredients and Faces competition from well-
fashionable design. established beauty brands.
cosmetic
Its price is reasonable Products are currently only
compared to other brands. available in select markets.
*Compare the two products/services in … (choose 2 dimensions from below to compare the
products/services)
• service availability / wide selection
• desktop and mobile user experience
• customer service
• delivery fees & speed
• minimum order requirement
• payment options

• Choice *Key words/phrases

Product /
2~3 Reasons for choice (with evidence)
Service
Do not repeat the same product.
Other clothing brands are design-oriented, ZARA is market-oriented,
T-shirt production-oriented, and designs products in response to market changes,
Isidro Frías Pinedo said.
For the fashion retailer Sam Mabley, the idea that fashion can
be ethical only if it is expensive is a myth.
*Use expert opinion, statistics, or predictions made by credible news media, etc. as evidence to
support your choice.