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    OUTREACH SERVICES

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    20 views42 pages

    Outreach Services

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    Almin de Classic

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    © All Rights Reserved
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    18/06/2021 SCHOOL OF LIBRARY ARCHIVES AND DOCUMENTATION STUDIES OUTREACH INFORMATION SERVICES COURSE CODE:LST 06102 NTALEVEL 6 DAR ES SALAAM CAMPUS ©2021 LESSON 1: OUTREACH + INTRODUCTION In the twentieth century, libraries and library. uusers witnessed ‘the emergence of programming to address the various needs of users in ‘underserved’ populations, Changes in the social and economic landseape in the 1960s and 1970s saw the emergence of outreach services oriented towards the elderly, physically and mentally disabled, and ineancerated (Bramley, 2010), OUTREACH DEFINITION + Outreach ig the activity of providing services to any population that might not otherwise have aecess to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in Other words, it involves meeting someone in reed of an outreach service at the location where they are, “In addition to delivering services, outreach has an educational role, Faising the awareness of existing services, It includes "identification of | underserved populations and service referval. OUTREACH DEFINITION... + American, | Library Association, defines “outreach” as any programme of activities initiated, and designed to meet the Information” needs’ of unsaved, oF inadequately served target_group. Oxfo ‘Advanced Learner’ Dictionary (2003) defines Outreach as the activity of an organization that provides a service or advice to people in the community, especially those sto cannot or unlikely to come to office or hospital ete for help. WHY IS IT IMPORTANT’ Outreach is an effort by individuals in an ‘organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share, Typically non-profits, civie groups, and churches engage in outreach. WHY IS IT IMPORTANT?... Outreach often takes on an. educational component (j,c., the dissemination of ideas), ut it is Increasingly common for “organizations to conceive of their outreach strategy as 2 two-way street in which outreach is framed us engagement rather than solely dissemination or education, Outreach sivategies are tinked to the organization's mission, and define targels, goals, and milestones. 18/06/2021 THE GOAL OF OUTREACH + The goal of outreach is to effectively increase awareness of the broad range of services among, faculty, students, and staff while also extending its’ outreach efforts to local womanly groups and remote use Outreach is an act or process of reaching out and. attempts to provide services beyond conventional limits. It is the ability of one ‘community to work beyond its boundaries to provide for another community in need LESSON 2:IDENTIFY COMMUNITY TO BE SERVED * Today information has become the basic need of Ife, which helps to ensure other neds suck ot foods” sheer due for iis survival and. opens Hence’ i “can be right sald’ that, {ithout {plormation, sinynal and development of horse ie snot posable: infornaiok seed pace of development of society’ 36 well as the evelopment of nation. Information nced tecare with ise in the Lives of an Indiaguat“oed gommunity is relerred as Community hormation Service (Cis) is performed by many Government Hon-governmental voluntary organiatons inte operative areas by their ow wa IDENTIFY COMMUNITY TO BE SERVED... foe intmaton need cae pty pe ete ato a amen rea een 3 et St A rey ee ek ie seal ae grr espa aban Caine Sie ne a a ing Sa ee SRS ama IDENTIFY COMMUNITY TO BE SERVED... + The professional interventious of cataloguin and "dexing are also based aes anticipation “of “information “heed. The Professional, on bahalf of the ‘consmune Served by the library or information agency, represente and organizes the collection based on caaamplons and” piping, “the rofessional is assumption puck the way the Information “objet wi’ ng site way He resolving the information need(s) of a patron or group'of patrons a) OUTREACH SERVICES * Outreach services: is the way of proving vary services to people who cannot come to the library. This means librarians should go out of the library and provide serviees to the community (remote areas) doing this will help to encourage people to become a library users. IDENTIFY COMMUNITY 10 BE SERVE riots at ace fee mena rae oe al Soi che no ee 18/06/2021 Wily OUTREACH SERVICES IN LIBRARIES. + Certainiy, a. question may arise in the mind of many [rarians on ‘way Saould we thine of guteach Se ile ues re ho ae Information service they’ ngod? but, eis e high tne for ll Sbranians ih all typex ot hbrries 0 UG orf the Box ng se boiled cover le services they offer i, cee the grew numb of asdrantged cents dot fo come scorn el obliged of ot providing services merely within trary premises father tiey must expand helt services beyond the walls of liza bull. WHY OUTREACH SERVICES IN LIBRARIES + In other side it is obvious that, reading culture to majority Africans is very’ poor and due to this people do not bother themselves visiting library for reading. Through outreach services, librarian can promote reading ceulture to those people who are able to visit library for reading but unreasonably do not do s0 at the same time feed information to clients who for some reasons cannot visit library for reading WHY OUTREACH SERVICES IN LIBRARIES... Outreach services act asa library promotional method hence it results in ‘more library customers using the library and its services by making them aware of the services exist in the library. AMPORTANCES OF LIBRARY OUTREACH ‘SERVICES a) To increase access to information among village, remote and marginalized residents. Most developing countries do not have libraries and. infgrmation centers and this ib Particularly the situation in remote and rural Breas where a great number of mazginalized and unsaved popelation is found. So in this ase only outfeach strategies in ibravies can nhiance visi to this tinderserved population IMPORTAN OF LIBRARY OUTREACH SERVICES. Without outreach services in today's libraries, information specialist cannot afford to serve marginalized populations and those in remotes areas. Information policy makers should incorporate library outreach services so as to reduce unfairness in access to information by indicating librarians based in well served areas to dedicate part of their time to underserved populations. IMPORTANCES OF LIBRARY OUTREACH VICES... b) It help to save both time and money for remote and village dwellers. Time and cost to. access information oflen constitute major obstacles to. seeking information "among prospective library clients. Library clients are ebiiged to spen much time ina day traveling iy order to access library services, ‘These ‘indirect costs ean be so high as to be temple for the financial stability “ef a household. On this ground, outreach services in libraries are very essential to such kind of clients 18/06/2021 IMPORTANCES OF LIBRARY OUTREACH ‘SERVICES. ©) It Keeps users informed of developments of library services and resources. ‘The mobile team of librarians or extending library beyond the building of library helps to keep community aware of what is library and what is taking place in it hence, to motivate them to become active clients of library, IMPORTANCES OF LIBRARY OUTREACH, ‘SERVICES... @) It expands librarians’ capacity to see the community with their challenges. Expanding services beyond the library premises ean improve librarian’s ability to view the problems facing community in remote and village areas due to lack relevant and timely information. IMPORTANCES OF LIBRARY OUTREACIL SERVICES. © Agung! sah gr nmin ede ree ca erage SARE ani ohana te ane crip Gen enact grea role to ply’ m order to reach the marginalized tenes ie cies ARSED hte PRE nea Sen ews ee Sept Rn ee Ear re nantes ee ore Sere IMPORTANCES OF LIBRARY OUTREACH, ‘SERVICES. 8) It supports initiatives of ibrarians to enhance users experience using brary services “and Fesourees remotely. Outicach senees tan mkt a gen, ents a an parcel of he ibary though they expla ht Remote {rough vas ways Feat the neta of ated scommatint by Itserves as Information filters. The user needs assesment that mst pe done by vutteach Hers ‘sore acing out wil enable thea wo ame up wi Hence. ibrenans "eet, collects, tits and “epichaging information fa folaton to the exact ness IMPORTANCES OF LIBRARY OUTREACH, SERVIC 4) Users can recognize librarians more than ever Defore, Many ine cients villages ad tol ara an ho aye ob ibn hd ‘that Iranian’ regponsiibies ane to the commun ‘oetfore, Chou Ouch ors rnin ein improve thes tatus by reveling and itzoduc themeshes with thot services to cotamunities }) Outreach program provides library services to those > tho ora Rugher df wasons cane piyely gett the brary for deformation, services auch a6" poor people got aft fo by wormation souk [ndaccondatysehooleoeatedinalagess PO IMPORTANCES OF LIBRARY OUTREACH, RVICES... 1) It tumn's non users into users by previding services to those who find traditional library services to be inconvenient. This can be implemented by * outreach librarians who are well equipped to follow marginalized community where they are 1D) An outreach service is an effective libeary ‘markoting tool. For instance, Bussey (2009) wrote ‘that her library designed outreach program 10 make library staff visble in the community and highlight upcoming events atthe Mbrar 18/06/2021 IMPORTANCES OF LIBRARY OUTREACIL RVICES... + She stated that ‘the erage person must read, fee, and hea the sae inpondion aust end See Ssvoral ies before tis Pteined ck aco tote an"exadlent reason for’ the bray to Brome ac where any pete {Specialy ne plrons in tothe brary ar hss Inport for ‘he continuous growth f her Hbvary tho acre ema OGfeourwe note otreh series has (take ilbrary serves to the Conk soe “Ging poopie to ie bar veg te Situation and Halune of targeted groups of cies b) THE TARGET GROUPS BASED ON CRITERIA rhe Target Community ‘Target community refers to the marginalized ‘groups of people who for some reasons are unable to visit libraries purposely to seek for information; these targeted clients may be prisoners, disabled people, home bound, rural and remote area dwellers like famers, lay people, students, entrepreneurs, ‘TIE TARGET GROUPS BASED ON CRITERIA tribes with bad traditional beliefs and practices such as female genital mutilation, women diserimination, killings of old people and albino and other related groups of which librarians can see that are Tess informed due to some reasons. Moreover, for librarians to better deliver intended services, they have to segment targeted clients’ in to homogeneous groups, THE TARGET GROUPS BASED ON CRITERIA... + Segmentation of the Targeted Community ‘Target audience segmentation involves the process of Gividing a general audience into smaller groups with similar characteristics, wants, and needs. Experience has demonstrated that audiences respond better to messages that are customized and relevant to Utem so, outreach liboarians need to keep this rotion in iad ao that to deliver relevant message to the right people in order to change their lif in all aspects, ‘THE TARGET GROUPS BASED ON CRITERIA... ‘The more diverse a target audience is the more difficult it is to identify their needs. Without clearly understood their nature and needs, itis almost impossible to create the right messages, chose the appropriate communication tools, and offers the specific incentives that will enable an outreach strategy to successfully achieve the desired change to the targeted community. THE TARGET GROUPS BASED ON CRITERIA... ‘The more segmented a target audience is, the more information can be obtained which will result in the development of more relevant * messages, communication strategies and incentives, and thereby better results for the outreach service. For instance, librarian ean decide to target the underserved groups like students and teachers in village schools, farmers, entrepreneurs, clients with Aisabilities and remote area dwellers 18/06/2021 HOW TO IDENTIFY TARGET GROUPS + Librarians in outreach department should note how even these categories which are already segmented In to more specific manner than general audience can be further segmented in to very manageable ‘groups of clients in relation to the message prepared for them, For examples, Students in primary schools can be segmented according to their standards such as standard one up to standard seven. HOWTO IDENTIFY TARGET GROUPS . + Likewise in secondary school students can be farther segmented into very homogenads groups such as form one, form tw, Tort tare, for foe form five and form six. By subject studied such a ans, science and business. + Formers by crops they grow such as banana growers, maize rowers, sugarcane growers and eassava’ growers. so. as to provide them with relevant information that will directly show the Yay Improvement fn thr cay dealings = HOW TO IDENTIFY TARGET GROUPS... + Clients with disabilities can be segmented as blinds, deaf and dumb. purposely. to device assistive tecknology’ of which can be used to

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