Subject: Request for Comprehensive Analysis of One-Year Customer Purchase Data

Dear Augustine Darlington,

I trust this message finds you well. Our American E-commerce company has recently concluded the
aggregation of data spanning one year, and we are eager to extract meaningful insights from this
extensive dataset. Recognizing the importance of a nuanced understanding of our customer base, we
have enlisted your expertise as a data analyst to conduct a thorough examination of customer
purchasing behaviours.

Below are key focus areas for the analysis:

Device Utilization: Determine the devices customers primarily use to access our platform.
Customer Demographics: Profile the customer base to understand their demographics and
preferences.
Product Category Overview: Identify and categorize the various product categories in our inventory.
Gender-Based Product Preferences: Explore gender distribution patterns within product categories.
Login Preferences: Analyse customer preferences for login types during the shopping process.
Temporal Impact on Sales: Investigate how date and time influence sales, including monthly, weekly,
and hourly patterns.
Most Profitable Products: Determine which products yield the highest profit per unit sold.
Delivery Performance: Evaluate delivery speed and prioritize orders based on a distribution analysis
over months.
SUMMARY OF TASK

1. What devices do my customers use to reach me?

2. Who is the customer base?
3. What product categories am I selling?
4. Which product categories do I sell to whom? (Gender Distribution by Category or
Product?)
5. Which login type do my customers prefer when shopping?
6. How does the date and time affect my sales? (Total sales by month, the days of week or
time arrival)
7. From which product do I earn the most profit per unit?
8. How is my delivery speed and order priority? (Delivery Time distribution of order priority
by months)
Your expertise in unravelling these aspects of our data will provide invaluable insights into our
customer's online buying habits and inform strategic decisions moving forward. We look forward to
your comprehensive analysis and recommendations.

Should you have any queries or require additional information, please do not hesitate to reach out.
We appreciate your dedication to this endeavour.

Best Regards,

Educador Smith

Sales manager

OK-TECH GROUP OF COMPANY