Color Theory & Pantone System

Color Theory Color theory is both the science and

art of using color.
Color attracts attention,
creates an emotional It explains how humans perceive
connection, and leads color; and the visual effects of how
the consumer to the colors mix, match or contrast with
product
each other.

Color theory also involves the

messages colors communicate; and
the methods used to replicate color
 Color Wheel Yellow-orange, red-orange,
red-purple, blue-purple,
Red, yellow and blue are the 3 blue-green & yellow-green are
pigment colors that cannot be mixed the tertiary colors.
or formed by any combination of
other colors. These are the colors formed by
All other colors are derived from mixing a primary and a
these 3 hues. secondary color. That's why
the hue is a two word name,
such as blue-green, red-violet,
Green, orange and purple. Are and yellow-orange.
the secondary colors
These are the colors formed by
mixing the primary colors.
 Color Theory
Warm colors — such as red, yellow, and orange; evoke warmth
because they remind us of things like the sun or fire.

Cool colors — such as blue, green, and

purple; evoke a cool feeling because they
remind us of things like water or grass.

Each segment on the color wheel

represents the color family of that
particular hue. Only the hue and many
variations of it are included for each
family.
 Color Terminologies
When color is fully saturated, the color is considered in
purest (truest) version. Primary colors red, blue and yellow
are considered truest version color as they are fully
saturated. As the saturation increases, the colors appear to
be more pure.
Bright colors are colors
Neon colors are bright colors that that command attention
appear to glow with intensity. The due to their hue,
name extends from the perception brightness or both.
that all colored tube lighting are
neon lights.
 Color Terminologies
In color theory, a tint is a mixture of a color with white,
which reduces darkness. These are called as pastels.
A shade is a mixture with black, which increases darkness.
A tone is produced either by the mixture of a color with
gray. These are called as muted colors.
White

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Hue
Black
 Color Harmonies
The split-complementary color scheme
Color harmony delivers visual is a variation of the complementary
interest and a sense of order. color scheme. In addition to the base
Complementary colors are any color, it uses the two colors adjacent to
two colors which are directly its complement.
opposite each other, such as red
and green and red-purple and A triadic color
yellow-green. scheme uses
colors that are
evenly spaced
around the
color wheel.
 Color Harmonies
Monochromatic color schemes
are derived from a single base
hue and extended using its
shades, tones and tints.
Analogous colors are any
three colors which are side by
side on a 12-part color wheel,
such as yellow-green, yellow,
and yellow-orange. Usually
one of the three colors
predominates.

A neutral color is defined as

being a color of very low
re

saturation, close to gray.

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Black, white, gray and

sometimes brown are
considered to be "neutral."
 Color Palettes for a Clothing Line
Step number one to building a great colour palette is always to become aware of
your own colour style or your client’s style: Which colours do you naturally
gravitate towards, which do you want to include in your style concept.

MAIN COLOURS Your main colours should

be ones that you can see yourself wearing a
lot
ACCENT COLOURS Accent colours should
work for accessories and single items, like tops
or skirts

NEUTRALS Pick neutral colours that

would suit your basics, i.e. simple tops,
trousers, cardigans
Pantone Color Codes in Fashion
Basically, pantone is the standard
language for colors. Pantone enables
selecting and accurate matching of
colors even if the parties are miles or
countries apart.

Each party has a printed swatch book or

paper chips, or plastic chips, fabric
swatches, or paint chips. Each color has
a number
You can find a pantone color code using
any graphics software like Adobe
Photoshop or Illustrator
 Seasonal Colors in Fashion
The concept behind the seasonal color palette is to
categorize types by different seasons – Spring, Summer,
Winter, and Fall.

Fashions may come and go, but one thing that remains
is the idea of dressing in seasonal colors. Seasonal
colors are hues that mirror the shades seen in the four
seasons of nature.

Each season has its own set of traditional colors that

are typically associated with it as well as transitory
seasonal colors that are deemed current by the fashion
trends of the year.
 Seasonal Colors in Fashion

Seasonal analysis is a technique that attempts to place

individual coloring into the tonal groupings of Winter,
Spring, Summer and Autumn, or their sub-variants.

However, the approach can vary greatly among different

schools of thought. Some color analysis systems classify an
individual's personal combination of hair color, eye color
and skin tone using labels that refer to a color's
"temperature" (cool blue vs. warm yellow) and the degree
to which the hair, skin and eye colors contrast.

Cosmetic colors are often determined by hair or eye color

alone.
 Skin Undertones
“Undertone” is the term used for that
subtle, more muted color that lies
underneath the skin. You can think of
it as a “shadow” that is always there.

While the surface color may change,

the undertone stays the same,
regardless. That means you should use
your undertone to form the basis of
your overall skin tone.
 Assignments

Value
Scale

Drawing Color Primaries

Wheel- 2D

Muted Tones

Green Family Violet Family Orange Family

Pocket Color Wheel

Template
for Color
Art Media Schemes
to Use