2022 - 2023 3rd YEAR ENGLISH BOOKLET SEMESTER 6 Public Speaking & Persuasion I think it's completely ridiculous and innecessary, \ Hey so what do you think of TBU requiring a, h class? Care to thoughtfully list out your / hie Si aking re pbort Crave Because..iF => unnecessary. \ logical reasons for inking that 4 E> 7 kate.shreeve-malmouche@estaca.fr catherine.justome@estaca.fr GROUPE = hw ESTACA, CREATEUR DE NOUVELLES MOBILITES | $ d e3" Year ENGLISH ENGLISH S6: PERSUASION AND PUBLIC SPEAKING Rationale: Part of your future as an Engineer is going to require you to coherently and effectively defend your projects. This is a very important skill because if you can't boost interest in your project, even if the idea is a good one, it might not get off the ground. In this course, through a series of guided activities, we will have you honing your public speaking and persuasion skills, learning what makes your message stick and giving you methods to be more convincing. Ground rules: ‘+ Be present and participate to promote a positive and respectful learning environment. ‘+ Speak English at all times and use English sources for research Objectives * To .use convincing techniques to speak in English ‘© To develop your speaking, listening, reading & writing skills, * To lear to ask and answer questions effectively ‘© Touse English in a collaborative project- learning by doing [ Date [Lesson Homework 1 17/03/23 Introduction to course The art of conversation 2 24/01/23 The Stickiness factor from Malcolm Gladwell | Be ready to pitch your idea/concept to | ad analysis ‘your group in Lesson 5 3 31/01/23, ‘Speech techniques and analysis ‘Start working on your speech to perform individually in Lesson 8 or 9 4 07/02/23 TOEIC millionaire or room 102 5 14/02/23 ‘Ad workshop ‘Work on your videos in groups 6 1 07/03/23 “Speech workshop a ‘Complete your speech and practice 7 14/03/23 ‘Speech dating Work on your videos 8 21/03/23 C/A Speeches | Work on your videos 9 28/03/23 C/A Speeches ‘Work on your pitch 7 The Golden circle and start working on pitch presentations (for the pitch) 10 04/04/23 Debate introduction and final Ads workshop | Post your ad on OS i 11/04/23 Practice debate and finalise your pitch and | Finalise your pitch C/A pitch presentation (depending on group nbrs) 2 18/08/23 C/A Pitch presentations “Tt B 25/04/23 Writing C/ACourse requirements CiAA Individual speech CIAZ ‘Ad in groups — part of creative project CIA3 Project pitch — part of creative project CIA4 Participation grade CIA5 Writing CIA6 Global Exam (levels 2 & 3) [c7aa Structure, Style Delivery, cadence | Content: Language: Individual Timing: and gesture: speech ‘Are you Quality of Language, Is your speech well How well do you | persuasive? Pronunciation and structured? . Grammar (based on deliver the Do you use CEFR) appropriate speech? Doyou | Doyougive good vocabulary, rhetorical | leave pauses and | arguments? devices speak with memorable/tweetable | enthusiasm? Do | Are we phrases? you gesture or _| convinced? 's your speech provide other approximately 2 mins. | visuals? long? Marking /20 Is is 1s 1s Creative project = C/A2 + C/A3 C/A2 Video ad in groups The ad aims to persuade people to buy a product/adopt ot change a behaviour/join a group/raise money/ support a project. It is focused on grabbing viewer's interest and making them want to know more (think car & perfume ads) . It should use techniques seen in class to make the message stick. Itis about the big picture not the details C/A2 Video ad in groups Mark 720 The video contains some of the following criteria/ elements listed below One ofthe 12adtypes _| Interactive Simple ad- Emotional Convincing used Memorable (sticky) _ The law of the few Word-of:mouth | Relevant style Persuasive Delivery, voice potential language control, etc.C/A3___Project pitch The final task is to pitch the product or idea you chose for your video ad to a jury who have the power to reward you with a cash prize or the internship of your dreams. The pitch needs to add details so the jury ‘can make an informed decision - what is the idea, why is it necessary, why should they support it? The video has no language mark- the pitch is about using persuasive language and techniques to promote the project/idea/product /behaviour. C/A3 Group based Group based | Individual grade Individual grade Project pitch Breakdown Content, structure, | WOW factor, use | LANGUAGE DELIVERY & organisation, of Golden Circle | (accuracy, richness | PRONUNCIATION (can we depth, evidence of | theory & other _| of vocabulary) understand you, is it preparation and | persuasive devices pleasant/easy to listen visuals to, eye contact & _ - gesture, pace, volume) Marking 20 | B 5 | B 15 C/A 4 Participation: Class participation, e.g. speaking unwavering English in class, homework, attitude, presence and motivation > Létudiant qui participe activement se voit attribuer des points de participation pour utilisation constante de la langue, pour Ia qualité de Tinvestissement dans le travail fait en classe el 2 la ‘maison, et enfin son attitude, ses prises de paroles individuelles et en groupe, ainsi que sa présence et sa motivation. > La présence des étudiants est obligatoire & toute activité d'enseignement du cursus. Les absences non justifiées auront des conséquences sur la note de participation. > Cette note est ensuite moyennée avec celles de controle continu. Une seule note apparalt finalement sur le bulletin de I’étudiant. Participation] Excellente | Trés bonne | Bonne | Moyenne | Insuiffisante Tres insuffisante Notes 2-18 | 17-15 | 14-12 ) @-5 4-0 C/AS Writing You will be asked to choose a topic from a given list and write about it in a persuasive and convincing manner, using techniques and language studied in the semester. C/A 6 Global Exam « Parcours Personnalisé » on Global Exam for all level 2 & 3 students who do not have 800+ in an official TOEIC. Once you get the TOEIC requirement you can stop Global Exam.‘Appendix 3 ~ CEFR Table 3: Qualitative features of spoken language (expanded with phonology) ‘ve emphasis to dfereniate forward planing, in monitrng fev so snooty fal he Can nlrweavehisher con. we ange of connec and ‘and eliminate amtigiy. 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Without them, your great (@))/@ Idea will have a hard time reaching Its tipping point. Anion canted by Har hy once eed nae "Son Pte Seat Te Toa Po is [SESE Sete Py? Vey’? = multiply your reach . q 2 7 Mavens Friends that obsess over bul in The innovative, highly az sharable ideas. They're deus early adopters and can sll a moverent trendsetters. )) Friends who make believers out of skeptics ‘and who make laggards take action, a 46, 00" 1 Piuom aun > THE Stickiness Factor Tue Power of Context acfore your few can make the sale, you need to sell your few. Location, location, location...with a touch of perfect timing. Fist impressions are the ones that stick. aria eat the remitherence L 12 idea, the few, the sticky factor..you have all of the right “exeGs you Ost your eatly edopters to 6COPr, ingredients—now find a hungry audience! You have all of your “what”. Now you just need to find, This is the diffetentiator that hés the spark to ignite a fire. This is how things go virai—something that's active and appealing over and over again lands| in the laps of the right people. ‘Share your idea’s impact as it grows to, convince the mainstream, acipESTACA 3A, $6 Persuasion & Public Speaking ‘Ad WorkshopDonald Gunn’s 12 types of eS 4. "Demo" ‘The demo is a presentation of the product and its features. For instance, a lot of washing detergent ads show before and after images. 2. “Show the Need or Problem” First, the ad sets the stage with a problem. Something is clearly missing in the consumer's life or there is a clear need. Then, the ad introduces the remedy. 3, “Symbol, Analogy, Exaggerated Graphic / PROBLEM” The third format uses a symbol or an exaggeration visual to introduce the problem. For example: the subject is shown stranded on a deserted isiand where no person or company can get to... except one. 4. “Comparisor ‘The fourth format is “comparison.” This ad tells the viewer why the featured product is better than all other products on the market. It may sometimes be difficult contrasting the “problem” spot with the “comparison” spot. The “Comparison” spot will focus only on the problems with the competitors rather than the consumer not having the product, 5. “Exemplary” ‘The fifth format is the ‘exemplary story." The ad is a storyline or situation showing how the consumer has benefited from using the product. How the product makes the consumer feel good! 6. “Benefit Causes Story” The sixth format is "benefit causes story.” The ad shows us the benefits left behind by the use of the product, the after- effects. Gunn uses the example of a man on a safari, suddenly screaming when the lion charges. We soon realize that he is actually standing at the zoo and been looking through the powerful lens of an Olympus photo camera, 7."Tell It” The seventh format is “tell it’ or ‘presenter’ or “testimonial.” This spot could feature either an actor or a real testimonial sharing their experience with the product. 8. “Characters and Celebrities” The eighth format is “ongoing characters and celebrities.” Remember the guy with the glasses from most of the Verizon ads? “Can you hear me now" Of course, you do. Characters or celebrities help the viewer embed your brand into the viewer's psyches, 8. “Symbol, Analogy Exaggerated FX / BENEFIT” This ninth format is the “symbol, analogy, or exaggerated effects / Benefit.” This ad uses symbols, analogies and ‘exaggerated effects to show the benefit of the product. 10. “Associated User Imagery” The 10th format is “associated user imagery.” This type of ad uses characters that the client wants the viewer to associate with the product. These characters may be skateboarders, basketball players, business owners, teenage ait, etc. 14. “Unique Personality Property” The 1 ith format is “unique personality property.” These spots focus on something very unique to the product, perhaps an interesting design, or feature, or name, or even inventor. For example, the Aflac commercials feature a duck that keep uttering the words “Aflac!” throughout the whole spot. Besides the unique characteristics, the ad also shows the need for the product. 42. “Parody or borrowed format” The 12th and final format is the “parody or borrowed format.” Look at the popular shows or films out and you will ind a good concept for these spots. The “parody” spot could take on the features of a reality show with a twist, or a game show, of a recent box-office hit. Many of these spots mimic the news to introduce a unique product ~“In the news today, we have @ revolutionary new product...”ESTACA 3A, $6 Persuasion & Public Speaking Speech Techniques & Analysis.ESTACA 3A $6 Persuasion & Public Speal Speech WorkshopDevice Persuasive Language Devices Definiti Example Adjectives and Adverbs Influence how readers Feel by carefully selecting adjectives and adverbs. These poor animals desperately need a safe home. Alliteration Place words beginning with the same sound close together to emphasise o point Sam's Seafood serves amazing fish ‘and chips. Emotive Language Words designed to evoke emotions, and make people Feel a certain way (eg. guilty, sod, angry) The dog was abandoned in a filthy street Hyperbole Use exaggerated language to ‘emphasise your argument. This is the scariest roller coaster in the world! Involve the Reader Talk to the reader using inclusive language such os ‘our’ ‘we’, ‘us’. or ‘you’ We need to act before it's too late. Modality High modality words indicate a high level of certainty (eg. will, must). Low modality words indicate a low level of certainty (eg. might, could) Accidents will continue unless something is dane about the condition of the roads Power of Three Moke o list of three things that support your argument to help make a dramatic point It ensures children are safe, happy. ‘ond active Repetition Use words or phrases more than once to reinforce a point and make on argument memorable. Visit us for the best burgers, the best chips, and the best live music in town! Rhetorical Questions Questions that oren’t supposed to be answered, They're asked to illustrate a point or to make the reader think. Can we really afford not fo invest ‘moro into our schools? Use Evidence Use facts, figures or quotes to helo persuade the audience According to the World Wildlife Fund, ca fifth of the Amazon has diseppeared in just 50 years. 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DELIVERING THE SPEECH Firstly, you need to mark up your speech ko help you deliver it effectively. * Some words might need to be emphasised, so bold, highlight, or underline them in your speech. These you might want to say more loudly, with more emotion or more quietly. * Apause in your delivery could add greater meaning to the sentence or give a dramatic effect. So here, add a stroke / to remind yourself to pause, * Itcould be easier to read the speech more naturally i you break up sentences into separate lines 0 you can read it more fluidly rather than reading an unbroken paragraph * highlight key words that will prompt you to speak to the audience and not read (because by this stage you should have memorised parts of the speech). ‘The mark up should be done as you are reading your speech (best witha friend or parent), because then you will Notice where pauses, emphasis or re-formatting your speech works better. {déally you want to be able to look at the audience and not just read your speech. This will come from practice TIPS when delivering your speech |- Slow it down, Many people get nervous when they speak in public and can tend to race through their speech too Quickly It’s important to speak slowly, with a clear voice and to remember delivering a speech is not a performance. You are just speaking to people, not putting on a stage production. Speaking to people will make your message more real because the audience will feel you are talking to them. eesteslpstestestestecte sty testy ste atestesty ty stustestestestesteste teste: 4, Deliver your speech with genuine emotion. You should be sharing your message and ideas, which have come from You, 50 you need to think what you are saying and not just memorsing a script. Use natural gestures, facial expressions and modify your tone with varlation in piteh, pace, volume and tone. 4 4 4 4 i i a i i 3 ‘Secondly, you need to practice, practice, practice. You should have at least 3 days to practice. 4 3 4 3 4 i 3 4 4 at at Seateatystesty: AAT AL STAT AT AL AUAT AL AL AT AL ALATA AL AT ALL AT AA AT AL AL AL AACA AL AL AY OAL AT AA ALATA AL ALT ATA AL AT AL ALAA AA AL ALL AT AT AT ALA AT AT 4 Make eye contact. Don’t keep your eyes on the written scrip. You should have rehearsed it enough times to be 4 _ able to look up, engage the audience so they feel you are talking to them. If you are nervous, focus on someone at Ay theback ofthe oom 'v, Appear confident (even if you arent). You should look as if you are in control because this will make the audience 4i{ believe you have the knowledge and know what you are talking about 4 _v- Enjoy the opportunity to speak in public. f you are well-prepared, well-ehearsed and have the knowledge -it can ‘“ bbe very enjoyable being on stage, at the lectern or with the microphone with the audience listening just to you. eysteateatestestestvstestptaty reeetesEmotive Language Emotive language evokes emotions. It makes people feel a certain way If we can make people feel a certain way, we can influence how they act Emotive language can be very powerful when trying to persuade people. That sounds “Skyrocketing sales of a miracle amazing! | need to drink that reduces aging!” buy it quickly: shameful miracle unbelievable magnificent secret threatens suspicious distraught disaster outrageous revolutionary vicious desperate __dangerous__pathetic__ vulnerable violent Rewrite each sentence, adding emotive language. Use words from above to help I Scientists have discovered a way to regrow hair 2. A woman was attacked this morning 3. The football player scores great goal 4. The local mayor lied to voters. 5. A family escaped a house fire. 6. The plastic in your drink bottle may be causing damage to your health Try writing a sentence of your own using emotive language! y 9 ys Copyright © www.easyteaching.netESTACA 3A, 6 Persuasion & Public Speaking The Golden Circle- Planning a persuasive pitch\WHY / HOW. WHAT | he poten erie emt WHY? HOw ? WHAT?ESTACA 3A $6 Persuasion & Public Speaking Introduction to Debating & Final Ad workshopAdvanced Debates Language The way | see it, In my view, In my opinion, | think that | My view on the matter is. As far as | understand it, ‘As far as I'm concerned, Vd say that, Evidence/Popular Opinion All the evidence points to/suggests. | think you'll find that... Ifyou ask anyone,... ‘The vast majority of people would say.. We have no evidence that... 9 out of 10 people would say that... There's no evidence to support that The critical/crucial factor here i It’s vital to remember that... By far and away the most important point is... | personally am (not) a big fan of... whatsoever. | Main arguments ‘Adding points | support/oppose the notion that... for the What’s more, following reason: Firstly, On top of that, The key issue here is. Besides that, The real question/dilemma is. (question form) | Apart from that, Another thing to consider i We shouldn't forget that. It’s also worth bearing in mind that... Rebutting/Cross-Examining ‘So what you're saying is. So let me get this straight. Correct me if 'm wrong but... | You're not seriously suggesting that... are you? You can’t possibly be saying that... | feel | must also disagree with you about... Conceding/Partially Agreeing | admit that your point about... may be true, however, | take/see your point about... Let’s say | agree with the idea of... | hear what you're saying, but. (Credit to debatable youtube page) ‘Conclusion Debate Structure In a nutshell, 1. Opening statement (2 mins) So to sum up, 2. Cross examination (1 min) ‘So in summary, 3. (repeat) ‘So to wrap up, 4. Rebuttal #1 (1 min each) So as | was saying, 5. Rebuttal #2 (1 min each) Allin all, 6. Closing Statements (1 min each) Low-stakes Debate Topics Dogsvs.Cats | Superpowers: Pancakes vs. Hot dogs vs. French fries vs. Flight vs. Waffles Hamburgers | Patatas bravas Anvisibility - _| Beer vs. Wine | Whisky vs. Rum | Are ghost real? | Does the internet | Camping, good or do more good or bad? | bad? Taylor Swift vs. | Soup vs. salad Pasta vs. pizza | Isitoktopeein | Teavs.Coffee | Ariana Grande | _ the shower? Coke vs. Pepsi | BurgerKing vs. | Chinese food vs. | City vs. Country | Morning Showers MacDonald's | Japanese food vs. Night { |__ ShowersIdentifying Persuasive Devices Questions thot aren't eupposed to be Rhetorical The use of words that indicote a high level onswered. Asked to illustrate o paint or to Modality Questions onswerse eked ol of certainty of an event occurring, The use of words or phrases more than once Place words beginning with the same sound r Aitertion ee ees whe om Repetto sorenferce opi ond kaon guns Emotive Warde designed "evoke emorens, and Adjectives Influence how readers Feel by carefully Language Mave PEOR © Teel a certain woy (eg. guilty & Adverbs selecting adjectives and adverbs, sad, angry). Involve the Talk to the reader by using inclusive Use Use focts, figures or quotes to help Reader language such as ‘our’, ‘we’, ‘us’, or ‘you" Evidence persuade the audience. Read the following passage. Children and Sport Children must play more sport. Sport is important for health and for personal development. Firstly, playing sports helps children stay fit and healthy. Many young people today don't get enough, or any, exercise. This is one reason many children are becoming overweight. Being overweight can cause several health problems, especially later in life. Sport is a great way to encourage kids to get moving, Studies show that children who participate in sport get more exercise each week than children who don't. Healthy kids are happy kids Another benefit of playing sport is social development. Children learn im valuable social skills and develop their confidence. They learn to interact o with a range of different people. Playing sport is the perfect way for children to lear develop their social skis Playing a team sport also teaches children how to work together. Knowing how to get along with other people and how to work as a team are very important life skilis. Team sports such as soccer, football and basketball help develop such skills. Children will learn how to solve disagreements, and they will learn how to work together to achieve a common goal Should we really deny our children the opportunity to be the best they can be? Let's turn off the TV and get our children moving! Identify the persuasive devices that have been used, Explain your answers. Persuasive device: Persuasive device Persuasive device: Persuasive device Persuasive device: Persuasive device: Copyright © www.easyteaching. netESTACA 3A $6 Persuasion & Public Speaking Debating & Final Pitch Workshop