Professional Documents
Culture Documents
Q1 2005 Results
Handout Version
This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private
Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated
developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-
looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or
implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings
with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on
Form 20-F. These forward-looking statements speak only as of the date of this presentation .
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Early signs of progress...
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…but still work to be done
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Q1 2005 Underlying Sales Growth
As reported Estimated
Like for Like
Europe +3.1% (2)%
Americas +6.8% +4%
Asia/Africa +10.1% +7%
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Q1 2005 Operating Margin Development
Q1 2005 15.3 %
Q1 2004 14.5 %
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Q1 2005 Key Financials
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Key Messages
• Early days… but signs of progress
• Trading environment :
– Western Europe - remains weak
– North America - shows some pick up
– D&E - healthy growth
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Driving for Growth:
Personal Care
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Maximising the Deodorant Portfolio
Aloe
Vera
(D&E)
Unlimited
The
Changing
Room
Crystal for Effect
Men
Touch Grooming
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Extending our Hair Brands into Styling
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Lux - Beyond a Bar of Soap
Bringing Out the Star in You across categories and markets
Body Wash Hair Care Massage Bar
Europe Japan Brazil
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After success in the UK Firming
market...
- Real women proudly showing their curves
- Sparked the rise of the “firming market” in
the UK.
- Sales uplift of 700%
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...Dove campaigns for Real Beauty across
the globe
Brazil
US
UK
Argentina
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Driving for Growth:
D&E Markets
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Building On Strengths - D&E
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Drivers of Growth in D&E -
Availability
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Drivers of Growth in D&E -
Affordability
Lifebuoy
Rama discount soap bars with Rin/Surf
affordable dairy cream proven germ protection low price fabric cleaning
alternatives sachets
Knorr Cubitos
low unit-price seasoning
cubes Sunsilk
individual wash and care Rexona Compact
sachets low price roll-on deodorant
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Drivers of Growth in D&E -
Consumer Intimacy
Ponds Skin
Lightening
Rin Advanced Foam
for superior for fairer skin without Rexona Ebony -
whiteness dryness and for black and mulatto
(India) tightness skin (Brazil)
(Malaysia)
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Driving for Growth:
Vitality
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New Avenues to a Healthy Heart -
pro.activ
We have expanded the heart health benefits of
the brand from our core spreads category….
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Bursting with Fruit and Vegetable Goodness -
Knorr Vie
A delicious “smoothie” style drink of concentrated
fruit and vegetable juices
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“Tea Can Do That” Communication
- Lipton
Lipton’s unique combination of health benefits,
with antioxidants to fights free radicals
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Healthier Options, No Compromise on Taste -
Hellmann’s
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“Better For You” Indulgence -
Ice Cream
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Natural, Great Tasting Food, Simply Frozen-
Iglo/Birds Eye/Findus
Steam Fresh
“Naturalness” Communication
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Regaining Momentum in
Europe
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Regaining Momentum in Europe - Foods
• Gaining share in key categories
• Improved performance in most major countries
• Driven by innovation and growth of the core
Magnum
Five Senses
Flora/Becel
Spreads
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Regaining Momentum in Europe - HPC
Weak markets demand strong innovation
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Other Developments
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Progress on Recent Developments
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Old Management Structure
Co-Chairman Co-Chairman
HPC Foods
Division Corporate Division
HR Finance
Director Development Director
Director Director
Director
Marketing Finance
Marketing Finance
President SVP
President SVP
Africa
S/C SVP BGP S/C SVP
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The New Structure
CEO
Patrick Cescau
President President
Finance
Europe Foods
Kees van der Graaf Vindi Banga Rudy Markham
President President
Human Resources
Americas HPC
Sandy Ogg
John Rice Ralph Kugler
President
Asia / Africa
Harish Manwani
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One Unilever in Action - Customer
Management in the USA
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