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  • SWOTtable

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    gracehan7133
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    The document analyzes the strengths, weaknesses, opportunities, and threats for Telekom Malaysia across its fixed line, mobile, internet, and multimedia business units. It finds that Telekom Malaysia has strong network coverage, product range, and technology innovation but poor branding and customer service. It also notes opportunities like growing demand for data services and threats like increasing competition across most of its business units.

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    The document analyzes the strengths, weaknesses, opportunities, and threats for Telekom Malaysia across its fixed line, mobile, internet, and multimedia business units. It finds that Telekom Malaysia has strong network coverage, product range, and technology innovation but poor branding and customer service. It also notes opportunities like growing demand for data services and threats like increasing competition across most of its business units.

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    © All Rights Reserved
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    3 views1 page

    SWOTtable

    Uploaded by

    gracehan7133
    The document analyzes the strengths, weaknesses, opportunities, and threats for Telekom Malaysia across its fixed line, mobile, internet, and multimedia business units. It finds that Telekom Malaysia has strong network coverage, product range, and technology innovation but poor branding and customer service. It also notes opportunities like growing demand for data services and threats like increasing competition across most of its business units.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Key Environmental Issues

    Internet and
    Fixed Line Mobile
    Multimedia

    Decline in Increasing Market Rolling Growing Introducing Increasing


    Subscribers Competition Saturation Out of 3G Demand for of Mobile Demand of
    and Usage Services Data-Enhanced Number Broadband
    Strengths and Services Portability
    Weaknesses especially +/-
    Wireless Data

    Main Strengths
     Comprehensive +++ +++ +++ 8
    Network Coverage
     Product Range + ++ ++ ++ + 7
     Technology ++ ++ +++ +++ ++ ++ 12
    Innovation
     3G License Holder + + +++ +++ ++ 9

    Main Weaknesses

     Poor Branding --- -- -- -- --- 13


     Poor Customer --- --- -- - - --- -- 15
    Service

    + 1 8 8 6 6 8 3
    - 3 6 4 3 3 6 2

    Telekom Malaysia SWOT Analysis

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