Problem Statement:

Traffic congestion in Indian cities, notably Bangalore, is on the rise. MoveInSync's recent study
reveals a drop in traffic speed from 23 km/hr to 17 km/hr compared to Pre-Covid levels, mainly
due to increased vehicle ownership and solo commutes to offices. The Return to Office (RTO)
trend post-Covid is expected to worsen the situation, and MoveInSync aims to leverage its
expertise to address this challenge.

What is expected from you?

User Research:
Conduct user research to pinpoint commuter pain points during peak hours. Identify issues like
time inefficiencies and stress associated with daily commutes.

Use Cases and Prioritization:

Develop and prioritize use cases based on impact and feasibility. Consider user preferences and
technological viability.

High-Fidelity Wireframes and User Flows:

Create high-fidelity wireframes illustrating proposed solutions for prioritized use cases. Arrange
them in user flows for a seamless experience, focusing on usability.

Define Success Metrics:

Establish clear success metrics. Quantify these metrics for objective evaluation.

GTM Plan:
Suggest a sensible Go-To-Market (GTM) plan for the mobility solutions. Outline key marketing
strategies, target audience, and distribution channels. Explore partnerships for broader reach
and adoption.

MoveInSync Confidential