E-Commerce Webiste
Dhirendra Pratap Pun Neerj Yadav
21BCS1660 21BCS1758
21BCS1660@cuchd.in 21BCS1758@cuchd.in
Chandigarh University Chandigarh University
Mohali,Punjab Mohali,Punjab
India India
Er.Sharaz UI Haq
Chandigarh University
Mohali,Punjab
India
Abstract
In today's digital age, the rapid growth of e-
commerce has overtaken traditional brick-and-
mortar businesses and made them pale by
comparison. Many brick-and-mortar businesses
have realized the need to create an online presence
to remain competitive, a strategy often
implemented by creating an e-commerce website.
Although developed countries have adopted e-
commerce for day-to-day trading, its penetration in
the underdeveloped world is not clear. This article
addresses the multifaceted task of developing an e-
commerce website and offers practical solutions to
the challenges inherent in this task. It covers the
critical steps of use case definition, domain
modeling, and architectural patterns, with a
comprehensive breakdown of front-end and back-
end development. This article also discusses
database design, emphasizing the importance of
relational connectivity. This streamlined approach
to e-commerce website development can be easily
scaled to serve areas where computing resources
are limited and expensive due to socioeconomic
constraints.
Keywords :- Website Personalization, User
Experience, Recommendation Systems, Data
Analytics,Customer Segmentation
Aman Himanshu Choudhary
21BCS7533 21BCS1750
21BCS7533@cuchd.in 21BCS1750@cuchd.in
Chandigarh University Chandigarh University
Mohali,Punjab Mohali,Punjab
India India
I.INTRODUCTION
E-commerce, commonly referred to as e-
commerce, encompasses a diverse range of online
business activities related to the exchange of
products and services. It mainly revolves around
online buying and selling done over the Internet or
any transaction involving the transfer of ownership
or rights to use goods and services facilitated
through computer-mediated networks. For us, e-
commerce represents an innovative dimension in
using the full potential of the Internet, and our
mission is to support its wide adoption in our
country, where its use is still relatively low. Given
the highly contextual cultural background
prevalent in our region, the creation of trust
between the individuals involved in the transaction
is of paramount importance. Our goal is to
spearhead the growth of e-commerce in
Bangladesh, which dates back to 1999 when it
emerged, initially led by non-resident
Bangladeshis based in the US. Our vision is to
create a robust e-commerce platform that resonates
with the local population and fosters widespread
adoption among consumers.
Electronic commerce, more commonly known as
e-commerce, serves as a comprehensive umbrella
for a large number of online business operations
involving the exchange of goods and services. It
primarily revolves around online buying and
selling activities conducted over the Internet or any
transaction that involves the transfer of ownership
or use rights to goods and services, all facilitated
through computer-mediated networks.
From our perspective, e-commerce represents an
exciting frontier in Internet usage, and our primary
goal is to elevate its importance in our country,
where its adoption is relatively limited. In the
context of our highly contextual culture, creating
and maintaining trust is a fundamental aspect of
engaging in transactions. We are committed to
supporting the growth of e-commerce in
Bangladesh, which traces its roots back to 1999
when it was launched, primarily led by non-
resident Bangladeshis based in the US. Our
mission is to create a robust and engaging e-
commerce platform that resonates with our local
population, ultimately leading to widespread
customer adoption.
Electronic commerce, often referred to as e-
commerce, encompasses a wide range of online
business activities related to the exchange of
products and services. It primarily involves the
buying and selling of goods and services over the
Internet and includes any transaction that transfers
ownership or use rights to those commodities
through computer-mediated networks. We see e-
commerce as a breakthrough extension of the
Internet's possibilities, and our goal is to increase
its prevalence in our country, where its use is still
relatively modest. In a cultural context like ours,
building and maintaining trust between the parties
to a transaction is paramount. We are dedicated to
supporting the growth of e-commerce in
Bangladesh, which originally emerged in 1999,
with the first initiatives led by non-resident
Bangladeshis living in the US. Our vision is to
create a robust and widespread e-commerce
platform tailored to our local market.
II. LITERATURE SURVEY
Existing System
In the rapidly evolving e-commerce landscape, the
importance of personalization in improving user
experience and increasing customer engagement
cannot be overstated. Numerous studies have
delved into existing e-commerce website systems
and shed light on the strategies and technologies
used for personalization.
One prevalent approach in existing systems is the
use of referral systems. Research by Li and
Karahanna (2015) highlighted the impact of
recommendation algorithms on user satisfaction
and purchasing behavior. These systems analyze
user behavior, preferences and historical data to
generate personalized product suggestions,
ultimately promoting a sense of individualization
for users.
In addition, a study by Chen et al. (2017)
emphasized the role of data analytics in e-
commerce personalization. Analyzing vast
amounts of user data allows businesses to tailor
their offers, ads and promotional strategies to
specific user segments. The integration of machine
learning algorithms facilitates the continuous
improvement of these personalized experiences.
Despite the advances made in existing systems,
problems remain. Privacy concerns and data
security issues, as identified by Wang and Zhang
(2018), raise questions about the ethical
implications of large-scale user data collection.
Achieving a balance between personalization and
privacy remains a critical consideration for e-
commerce platforms.
Proposed System
To deal with the limitations of existing systems
and take e-commerce website personalization to
new heights, the proposed system incorporates
innovative solutions and emerging technologies.
One of the key aspects of the proposed system is
the integration of advanced personalization
algorithms driven by artificial intelligence. Recent
research by Sun et al. (2021) demonstrates the
effectiveness of deep learning models in
understanding complex user preferences and
providing more accurate recommendations. This
means a shift to more sophisticated personalization
techniques that adapt to changing user behavior in
real time.
In addition, the proposed system emphasizes the
importance of customer segmentation. Tailoring
personalization strategies to different customer
segments, as advocated by Smith and Jackson
(2019), increases the relevance and effectiveness
of personalized content. This approach recognizes
the diverse needs and preferences of different user
groups, contributing to a more refined and targeted
user experience.
In addition, the proposed system places great
emphasis on transparency and user control.
Research by Liu et al. (2022) suggest that
empowering users to control their personalization
settings and providing transparent explanations for
algorithmic decisions can alleviate privacy
concerns and increase user trust.
In conclusion, the proposed system builds on the
foundations laid by existing research, integrates
cutting-edge technologies, and addresses key
challenges. By utilizing advanced personalization
algorithms, incorporating customer segmentation,
and prioritizing transparency, the proposed system
aims to elevate the e-commerce website
personalization experience to new heights,
promoting increased user satisfaction and long-
term customer loyalty
METHODOLOGY
III.
To begin the front-end development of our
application, we started by creating JavaScript
code, a universal client-side scripting language
uniquely suited for web application development.
JavaScript integrates seamlessly with Hypertext
Markup Language (HTML), the language used to
design web pages. At this early stage, we artfully
interwoven JavaScript with HTML to create the
user-centric elements of our platform. By its very
nature, HTML renders static pages, which are
HTML documents stored on a web server and
remain unchanged. The aesthetic aspect of these
pages has been carefully refined by incorporating
Cascading Style Sheets (CSS), the stylesheet
language necessary to define the presentation and
formatting of documents written in a markup
language.
The key was the introduction of JavaScript into our
application. Widely integrated into web browsers,
this client-side scripting language enables user
interaction, browser control, asynchronous
communication, and dynamic modification of
document content. For example, our website uses
JavaScript to validate the information provided by
the user during the registration process. If any
mandatory field is left blank, the browser
immediately prompts the user to fill in the missing
data, improving the user experience.
In addition, we have adopted the use of Bootstrap
framework in our application. Bootstrap provides
a robust platform for creating visually appealing
and interactive elements, including animations,
contributing to a dynamic and engaging user
interface. This multifaceted approach to front-end
development, including JavaScript, HTML, CSS,
and Bootstrap, works together to provide an
aesthetically pleasing, interactive, and responsive
user experience.
A. Front End Development
At the heart of our back-end operations, we rely on
a robust database management system (DBMS) to
provide the necessary support. This indispensable
software serves as the basis for creating, managing
and maintaining our database and allows us to
perform tasks such as table creation, changes,
additions and updates. A diverse range of data
types, including integers, character variables, and
more, find their home in these tables. In our
application, the choice for our DBMS is MySQL, "brand," "category," "product," "small_add," and
a renowned relational database management "registration." Of these, the structure of three
system. The driving force behind this choice is tables is detailed within the diagram. For instance,
MySQL's commitment to open-source the "product" table is equipped with attributes such
development, with its source code freely available as product_id, product_rate, category_id,
under the General Public License (GNU). brand_id, and product_rate. Notably, the
MySQL emerges as the mainstay of our back-end product_id serves as the primary key, ensuring
operations, offering the tools and features each product's unique identity, while the
necessary for database management. With category_id operates as a foreign key, establishing
MySQL, we are well equipped to create, modify, a connection with the "category" table, which
and maintain the complex data structures that houses the attributes category_id and
underpin our application's functionality. The category_name. A similar interplay of primary and
versatility of this DBMS allows us to work with a foreign keys is evident in the "registration" table,
spectrum of data types, enabling seamless storage where customer details are stored, further
and retrieval of data critical to the operation of our exemplifying the intricate database relationships
platform. In addition, the fact that MySQL that underpin our application's core functionality.
complies with open source principles by offering In essence, the database design stands as a linchpin
its source code under the General Public License in our system, accommodating the multifaceted
reinforces our commitment to an open, data requirements of our application. Through its
collaborative development environment that intricate organization, we are equipped to
conforms to modern web application standards. seamlessly manage customer information, product
data, and the dynamic processes of our platform.
B. Backend Development SQL and PHP's database connectivity capabilities
make this interaction with the database fluid and
Undoubtedly, one of the most pivotal and intricate
efficient, ensuring that our application functions
aspects of our application's development lies in the
smoothly while delivering a satisfying user
meticulous design of the database. This database
experience.
serves as the repository for a myriad of crucial
information, encompassing the details provided by
customers during the registration process, the C. Database Design
comprehensive product catalog featuring
identification, descriptions, and images, and the
dynamic updating of featured products.
Consequently, the effective management and
interaction with the database constitutes a
fundamental component of our program's
functionality.
The database operates seamlessly with the
Structured Query Language (SQL) to facilitate the
execution of queries, thereby enabling efficient
data retrieval and manipulation. Capitalizing on
the capabilities of PHP, our application harnesses
its support for database connectivity and query
execution. As depicted in the accompanying
diagram, the database design encompasses six
distinct tables, each bearing significance within
our system. These tables are named: "advertise,"
The basic system requirements derived from this
use case model include the need for a registration
page where users can create their accounts and
gain access to the platform. In addition, a robust
search function is essential to enable users to
efficiently search for products. The presence of a
shopping cart function is essential to facilitate the
selection and organization of selected items.
Finally, a comprehensive invoicing system is
essential to ensure a seamless transaction process,
culminating in the automated generation of
electronic invoices.
In short, use cases and user stories provide a clear
and structured approach to understanding and
documenting system requirements. This particular
use case exemplifies the user journey through
registration, product search, shopping cart usage
and online ordering, highlighting the need for
specific system components such as:
• Registration pages,
• Search options
• Shopping cart functionality
• Reliable invoicing system.
D. Architectural Pattern
Algorithm:-
Step 1: Get started
Step 2: The user logs into the e-commerce website.
Step 3: Collect user data, including browsing
history, purchase history, and preferences.
Step 4: Implement a recommendation system to
analyze user data and design personalized
products.
Step 5: Display personalized product
recommendations on the user's home page.
Step 6: Allow users to provide explicit feedback on
recommended products (likes, dislikes,
preferences).
Step 7: Monitor user interactions with
recommended products and update preferences on
an ongoing basis.
Step 8: Use machine learning algorithms to
dynamically adjust recommendations based on
user behavior in real time.
Step 9: Implement a user segmentation strategy to
categorize users into groups with similar
preferences.
Step 10: Customize site content, layout, and
promotions based on user segments.
Step 11: Include personalized marketing messages
and promotions to increase user engagement.
Step 12: Give users options to fine-tune
customization settings.
Step 13: Regularly update personalization
algorithms to adapt to changing user trends.
Step 14: Ensure that privacy and security measures
are in place to protect user information.
Step 15: Monitor and analyze the effectiveness of
personalization strategies using metrics such as
conversion rates and user satisfaction.
Step 16: Collect user feedback on personalization
and make continuous improvements.
Step 17: End
This algorithm outlines the key steps in
implementing a personalized user experience on
an e-commerce website, from data collection to
dynamic customization based on user behavior.
Modifications and improvements can be made
based on the specific requirements and
technologies used in your project.
Following are approaches used in the proposed
system :
Our application follows the Model-View-
Controller (MVC) format as a standard practice
that supports organized and modular development.
For each component we have distinct files with
specific functions designed to implement different
functions. The "View" component is stored in a
separate folder and contains files with the .php
extension. These files contain HTML tags and
codes responsible for creating web pages that users
interact with. They include links to other files
found in the "Controller" folder that contain the
basic functions that communicate with the
database. The actual access codes to the database
are written in the .php files located in the "Model"
folder.
For example, in the "home.php" file you can find
code like:
<ahref="<?echobase_url().'user/product_detail/'.$
p['p_id'] ?>" class="btn btn-default add-to-
cart"><i class="fa fa -shopping-
cart"></i>Details</a>
This code snippet corresponds to the
"product_detail" function found in the "user.php"
file in the "Controller". The function is used to
retrieve product details. It starts interacting with
the database by loading the "pagetransition.php"
file from the "Model" to access the necessary data
and then passes this information to the .php files in
the "View" folder.
In the pseudocode representation, we have a
function called "COMPUTE PRICE" with the
following structure:
CALCULATE PRICE(int id, float amount)
String query = SELECT product id, product
name, product price FROM product table WHERE
product id = id
if (number of rows loaded > 0)
String array[] = queryResults
String array['productamount'] = amount
float total = String array['product quantity'] *
String array['product price']
return total
This pseudocode demonstrates a function designed
to calculate the price of products. It starts by
creating an SQL query to retrieve specific product
details from the database based on the provided
product ID. If the query returns one or more rows,
the function reads and processes the data and
multiplies the product quantity by the product
price to calculate the total price. Finally, the total
price is returned as the result of the calculation.
This function is an example of how the "Model"
component interacts with the database and
provides basic data for the application's functions.
IV. CONCLUSIONS
In conclusions, E-commerce has fundamentally
transformed our lifestyle by eliminating the need
to spend time and resources traveling to physical
markets. With the help of e-commerce application
development and web development solutions,
individuals can accelerate the growth of their
online business. E-commerce has proven to be one
of the most cost-effective methods of doing
business and plays a key role in reducing costs
associated with promoting products and services.
One of the exceptional features of e-commerce is
the absence of time restrictions in the sale of
products. The convenient ability to log on to the
Internet at any time, even late at night, and quickly
sell products with just a click of the mouse has
redefined the business landscape. The presence of
an interactive, user-friendly and purpose-driven
online store can significantly increase business
prospects.
V. FUTURE SCOPE
The future scope for the E-Commerce Website
Personalization project includes the use of
emerging technologies such as artificial
intelligence and machine learning for even more
sophisticated user personalization. Implementing
advanced algorithms can improve predictive
analytics and allow the system to accurately predict
user preferences. Another avenue is the integration
of immersive technologies such as augmented
reality (AR) for virtual product testing and
interactive shopping. Additionally, one could
consider exploring blockchain for secure and
transparent transaction processes. Improvements in
data analysis and user segmentation methodology
will continue to refine personalization strategies.
Continuing to adapt to technological advancements
will ensure that the e-commerce platform remains
at the forefront of providing a customized and
engaging shopping experience.
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