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    The document discusses slogans used by various companies including Nike, L'Oreal, Disneyland, KFC, Kodak, McDonald's, Rice Krispies, and Hungry Jacks. It asks the reader to match the companies with their slogans, lists common traits of the slogans, and factors that make an effective slogan. The reader is then asked to determine the most and least effective slogans provided and suggest alternative slogans for some companies using persuasive language techniques.

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    The document discusses slogans used by various companies including Nike, L'Oreal, Disneyland, KFC, Kodak, McDonald's, Rice Krispies, and Hungry Jacks. It asks the reader to match the companies with their slogans, lists common traits of the slogans, and factors that make an effective slogan. The reader is then asked to determine the most and least effective slogans provided and suggest alternative slogans for some companies using persuasive language techniques.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views3 pages

    Learning Material

    Uploaded by

    ibexampaper2017
    The document discusses slogans used by various companies including Nike, L'Oreal, Disneyland, KFC, Kodak, McDonald's, Rice Krispies, and Hungry Jacks. It asks the reader to match the companies with their slogans, lists common traits of the slogans, and factors that make an effective slogan. The reader is then asked to determine the most and least effective slogans provided and suggest alternative slogans for some companies using persuasive language techniques.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 3

    Advertising - Slogans

    1. What is a slogan and why do companies use them?

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    Match the following company with the correct slogan:

    Company Slogan
    Nike The happiest place on Earth
    L’Oreal Snap, crackle, pop
    Disneyland Have it your way
    KFC I’m lovin’ it
    Kodak photography Don’t be evil
    McDonald’s Share moments, share life
    Rice Krispies Just do it
    Hungry Jacks Because you’re worth it
    Google Finger lickin’ good

    2. What do the slogans above have in common? List 3 things:

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    3. What makes an effective slogan?

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    4. Which of the slogans is the most effective and why?

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    5. Which of the slogans is the least effective and why?

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    6. Come up with alternative slogans for 4 of the companies – be creative and use
    literary techniques to persuade the audience

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    Advertising – Vocabulary Brainstorm

    Key words and phrases to


    persuade someone to
    buy/use a product

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