Buffalo Nickel Crossfit

SEO Audit & Recommendations

05/11/2023

PROJECT OVERVIEW

The website is currently struggling with low search engine visibility, consistently ranking on the 5th or 6th page of
Google search results. This low ranking severely hampers its online presence and limits potential customer reach.
Implementing effective SEO strategies is crucial for improving visibility, increasing organic traffic, and enhancing
the overall online performance of the website. By optimizing on-page and off-page factors, addressing technical
issues, and conducting keyword research, we have the opportunity to climb the search engine rankings, attract
more relevant traffic, and ultimately boost the website's success.

AUDIENCE OVERVIEW

Male fitness enthusiast, 28, college-educated, middle to upper-middle class, with a strong interest in fitness,
crossfit, nutrition, and personal development. Resides in Oklahoma City, USA. Discovers information through
Google, word of mouth, and social media. Seeks holistic fitness, values safety, and aims for a balanced life. Actively
participates in various workouts and engages with fitness content online, including social media influencers.

COMPETITION

Our main competitors, ArmstrongPullups and 50Pullups, face issues with poor UI/UX design and site architecture.
Video content is a common feature among them. Addressing these weaknesses provides an opportunity to stand
out in the market and attract users seeking a better online fitness experience.

TECHNICAL REVIEW

The website boasts a well-configured robots.txt file and a sitemap.xml for effective search engine crawling.
However, there's room for improvement as it experiences issues with frequent 404 errors and broken internal
links. Addressing these technical issues is crucial for enhancing user experience and SEO performance.

404 ERRORS {HIGH PRIORITY}

CONTENT RECOMMENDATIONS
HOME PAGE (MEDIUM PRIORITY)
www.buffalonickelcrossfit.com/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Crossfit training 3600 X
What is crossfit training? 1900 X

Meta Data Recommendations:

Title Tag: Crossfit Training – Buffalo Nickel Crossfit

Meta Description: Discover the essence of CrossFit training with Buffalo Nickel CrossFit. Explore what CrossFit is all
about and transform your fitness journey.

Heading Tags

H1: Welcome to Buffalo Nickel Crossfit

H2: Unlock the power of Crossfit Training

Content Analysis

The content should focus on the specified keywords, be of medium length, include images and call to action.

ABOUT PAGE (MEDIUM PRIORITY)

www.buffalonickelcrossfit.com/about/

Target Keywords:
 Keyword Volume Current Rank (If Applicable)
Buffalo nickel crossfit X X

Meta Data Recommendations:

Title Tag: About Buffalo Nickel CrossFit - Our Passion for Fitness and Community

Meta Description: Learn about the heart and soul of Buffalo Nickel CrossFit. Discover our mission, values, and
commitment to empowering your fitness journey.

Heading Tags

H1: "About Buffalo Nickel CrossFit"

H2: "Our Story and Mission"

H2: "Meet Our Team"

H2: "Why Choose Buffalo Nickel CrossFit?"

Content Analysis

The content should focus on the specified keywords, be of medium length, include images and call to action.

PERSONAL TRAINING PAGE (HIGH PRIORITY)

www buffalonickelcrossfit.com/programs/personal-training/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Personal training 8100 X
Personal training near me 320 X

Meta Data Recommendations:

Title Tag: Personal Training Services - Buffalo Nickel CrossFit

Meta Description: Discover tailored personal training near you with Buffalo Nickel CrossFit. Achieve your fitness
goals with our expert trainers.

Heading Tags

H1: "Personal Training at Buffalo Nickel CrossFit"

H2: "Achieve Your Fitness Goals with Personal Training"
H2: "Why Choose Our Personal Training Services?"
H2: "Find the Best Personal Training Near Me"

Content Analysis

The content should focus on the specified keywords, be of medium length, include images and call to action.
GROUP TRAINING PAGE (HIGH PRIORITY)
www.buffalonickelcrossfit.com/programs/group-training/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Small group training 250 X
Small group training near me 500 X

Meta Data Recommendations:

Title Tag: Small Group Training at Buffalo Nickel CrossFit - Find Your Fit Today!

Meta Description: Join our small group training sessions near you at Buffalo Nickel CrossFit. Get the motivation
and results you've been searching for.

Heading Tags

H1: "Small Group Training at Buffalo Nickel CrossFit"

H2: "Get Fit Together with Small Group Training"
H2: "Why Choose Our Small Group Training?"
H2: "Small Group Training Near Me - Join Us!"

Content Analysis

The content should focus on the specified keywords, be of medium length, include images and call to action.

NUTRITION PROGRAMS PAGE (HIGH PRIORITY)

www.buffalonickelcrossfit.com/programs/nutrition/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Fitness and nutrition programs 90 X
Sports nutrition programs 50 X

Meta Data Recommendations:

Title Tag: Fitness and Sports Nutrition Programs at Buffalo Nickel CrossFit

Meta Description: Unlock peak performance with our fitness and sports nutrition programs. Elevate your training
with Buffalo Nickel CrossFit.

Heading Tags

H1: "Fitness and Sports Nutrition Programs"

H2: "Enhance Your Training with Nutrition"
H2: "Tailored Nutrition for Peak Performance"
H2: "Why Choose Buffalo Nickel CrossFit for Nutrition Programs?"

Content Analysis
The content should focus on the specified keywords, be of medium length, include images and call to action.

BLOG HOME PAGE (LOW PRIORITY)

www.buffalonickelcrossfit.com/blog/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Crossfit blog 720 X

Meta Data Recommendations:

Title Tag: Buffalo Nickel CrossFit Blog - Unleash Your CrossFit Journey

Meta Description: Explore our informative and inspiring CrossFit blog. Stay updated with the latest tips, workouts,
and news from Buffalo Nickel CrossFit.

Heading Tags

H1: "Buffalo Nickel CrossFit Blog"

H2: "Stay Informed and Inspired with Our CrossFit Blog"
H2: "Discover the Latest CrossFit Tips and Workouts"

Content Analysis

The content should focus on the specified keywords, be of medium length, include images and call to action.
The blog should be place in a “blog” subdirectory as pointed out in the first document (Milestone 1) to have better
site architecture.

BLOG PAGE (MEDIUM PRIORITY)

www.buffalonickelcrossfit.com/pull-ups-every-day/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Pullups everyday 90 X

Meta Data Recommendations:

Title Tag: The Benefits and Risks of Doing Pull-Ups Every Day

Meta Description: Explore the world of daily pull-ups and learn the pros and cons. Discover if the 'pull-ups every
day' approach is right for your fitness journey.

Heading Tags
H1: What would happen if you did pullups everyday?

Content Analysis

The content should focus on the specified keywords, be much longer than it is now, include images and maybe a
video, with better structured sub-headings and a focus on improving the UI and UX.

BLOG PAGE (MEDIUM PRIORITY)

www.buffalonickelcrossfit.com/gain-muscle-mass-get-shredded/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Gain lean muscle mass 90 X

Meta Data Recommendations:

Title Tag: How to Gain Lean Muscle Mass and Get Shredded: The Ultimate Guide

Meta Description: Discover the secrets to gaining lean muscle mass while achieving a shredded physique. Get the
best of both worlds with our expert advice.

Heading Tags

H1: "Gaining Lean Muscle Mass and Getting Shredded"

H2: "The Science of Lean Muscle Gains"
H2: "Nutrition and Workouts for Shredded Physique"
H2: "Expert Tips for Your Lean Muscle Journey"

Content Analysis

The content should focus on the specified keywords, be much longer than it is now, include images and maybe a
video, with better structured sub-headings and a focus on improving the UI and UX.

BLOG PAGE (MEDIUM PRIORITY)

www.buffalonickelcrossfit.com/is-butt-wink-bad/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Butt wink 1600 X
What is a butt wink? X X

Meta Data Recommendations:

Title Tag: Understanding the Butt Wink: What Is It and Is It Bad?

Meta Description: Uncover the mystery of the 'butt wink' in your workouts. Learn what it is, how it affects your
form, and whether it's a cause for concern.

Heading Tags

H1: "Deciphering the Butt Wink Phenomenon"

H2: "What Is a 'Butt Wink' in Fitness?"
H2: "Assessing the Impact on Your Form"
H2: "Is the Butt Wink Harmful to Your Training?"

Content Analysis

The content should focus on the specified keywords, be much longer than it is now, include images and maybe a
video, with better structured sub-headings and a focus on improving the UI and UX.

BLOG PAGE (MEDIUM PRIORITY)

www.buffalonickelcrossfit.com/hardest-part-of-getting-fit/

Target Keywords:

Keyword Volume Current Rank (If Applicable)

Hardest part fitness X X

Meta Data Recommendations:

Title Tag: The Toughest Challenges on the Road to Fitness Success

Meta Description: Explore the hurdles and triumphs of the fitness journey. Discover the hardest part about getting
fit and how to overcome it.

Heading Tags

H1: "Unveiling the Toughest Aspects of Fitness"

H2: "Identifying the Hardest Part of Your Fitness Journey"
H2: "Strategies to Conquer Fitness Challenges"
H2: "Turning Obstacles into Stepping Stones for a Healthier You"

Content Analysis

The content should focus on the specified keywords, be much longer than it is now, include images and maybe a
video, with better structured sub-headings.
NEW CONTENT RECOMMENDATIONS
These are 5 new blog post recommendations for SEO.

SMALL GROUP TRAINING BENEFITS {HIGH PRIORITY}

https://buffalonickelcrossfit.com/blog/small-group-training-benefits

Target Keywords:

Keyword Volume
Small group training benefits 60

OVERVIEW OF THE CONT ENT YOU ARE RECOMMENDING

This is a blog post about the benefits of small group training, this is a quick win keyword that already ranks well for
competitors.

INTERNAL LINK RECOMMENDATIONS

As this is a blog post, there should be internal links to related posts and other website navigation.

META DATA

Title Tag: Small Group Training: Key Benefits Explained

Meta Description: Explore the advantages of small group training for enhanced motivation, results, and
community support.

HEADING TAGS

H1: "Small Group Training Benefits: A Path to Fitness Success"

 H2: "1. Enhanced Motivation"

 H2: "2. Personalized Attention"
 H2: "3. Accountability and Camaraderie"
 H2: "4. Cost-Effective Training"
 H2: "5. Expert Guidance"

H1: "The Community Aspect of Small Group Training"

 H2: "Building Strong Connections"

 H2: "Healthy Competition and Encouragement"

H1: "Small Group vs. Solo Workouts: The Advantages"

 H2: "Comparing Small Group and One-on-One Training"

 H2: "The Added Value of a Supportive Group"
RESOURCES

Images.

CALL TO ACTION

Related and suggested posts, internal linking towards the group training transactional page with a call to action.

NUTRITION TIPS FOR FUNCTIONAL ATHLETES {HIGH PRIORITY}

https://buffalonickelcrossfit.com/blog/nutrition-tips-functional-atheletes

Target Keywords:

Keyword Volume
Best functional nutrition programs 60

OVERVIEW OF THE CONT ENT YOU ARE RECOMMENDING

This is a blog post about nutrition programs for functional athletes, this is a keyword that is not exploited by the
competition and yet has a decent amount of search volume with no difficulty.

INTERNAL LINK RECOMMENDATIONS

Internal links to related blog posts and other pages within the website.

META DATA

Title Tag: Fueling Excellence: Nutrition Tips for Functional Athletes

Meta Description: Discover the top nutrition tips for functional athletes and explore the best functional nutrition
programs to elevate your performance.

HEADING TAGS

H1: "Nutrition Tips for Functional Athletes: Unleash Your Potential"

 H2: "Balancing Macronutrients for Optimal Performance"

 H2: "The Role of Micro and Phytonutrients"
 H2: "Pre-Workout and Post-Workout Nutrition Strategies"

H1: "Functional Nutrition Programs: Choosing the Best Fit"

 H2: "1. Program A: Customized Meal Plans"

 H2: "2. Program B: Nutrient Timing for Success"
 H2: "3. Program C: Supplements for Functional Athletes"
H1: "Success Stories: Real Athletes, Real Results"

 H2: "Athlete 1: Transforming Performance through Nutrition"

 H2: "Athlete 2: Gaining the Edge with Functional Nutrition"

H1: "Functional Nutrition for Competition and Recovery"

 H2: "Fueling for Performance: Preparing for the Big Event"

 H2: "Recovery Nutrition: Bouncing Back Stronger"

RESOURCES

Images/Video.

CALL TO ACTION

Navigational call to action towards related/suggested blog posts -- Call to action to comment and interact with the
post.

PAGE RECOMMENDATION {HIGH PRIORITY}

https://buffalonickelcrossfit.com/blog/diet-sodas-good-fat-loss

Target Keywords:

Keyword Volume
Diet soda weight loss 390
Diet soda fat 40

OVERVIEW OF THE CONT ENT YOU ARE RECOMMENDING

This is a very good keyword completely not exploited by competitors, this blog post should be a quick win and a
very high priority.

INTERNAL LINK RECOMMENDATIONS

Other related/suggested blog posts.

META DATA

Title Tag: Diet Soda and Weight Loss: Fact or Fiction?

Meta Description: Uncover the truth about diet soda and its impact on weight loss. Explore the science behind
'diet soda weight loss' claims.

HEADING TAGS
H1: "Diet Soda and Weight Loss: What's the Connection?"

 H2: "Understanding Diet Soda Ingredients"

 H2: "Calorie-Free Beverages and Appetite Control"
 H2: "Addressing the 'Diet Soda Paradox'"

H1: "The Science Behind Diet Soda and Fat Loss"

 H2: "Research Findings: Does Diet Soda Aid Weight Loss?"

 H2: "The Impact of Artificial Sweeteners on Metabolism"

H1: "The Reality of Diet Soda in Your Weight Loss Journey"

 H2: "Potential Drawbacks of Diet Soda for Health"

 H2: "Balancing Diet Soda Consumption for Weight Goals"

H1: "Healthy Alternatives for Weight Management"

 H2: "Choosing Natural and Low-Calorie Beverages"

 H2: "Tips for Balanced Nutrition in Weight Loss"

RESOURCES

Images/Video.

CALL TO ACTION

Navigational call to action to explore other blog posts, maybe a link towards the nutrition programs page.

MOTIVATIONAL SONGS FOR CROSSFIT {LOW PRIORITY}

https://buffalonickelcrossfit.com/blog/motivation-songs-workout

Target Keywords:

Keyword Volume
Crossfit songs 110
Crossfit motivation songs 10

OVERVIEW OF THE CONT ENT YOU ARE RECOMMENDING

Another unexplored topic by the competition, lower in priority because of the search volume.

INTERNAL LINK RECOMMENDATIONS

Related/similar blog posts.

META DATA
Title Tag: Pump Up Your CrossFit Workouts with These Motivation Songs

Meta Description: Discover the ultimate CrossFit motivation songs to boost your energy and power through your
toughest WODs.

HEADING TAGS

H1: "Motivation Songs for CrossFit: Energize Your Workouts"

 H2: "The Power of Music in CrossFit Training"

 H2: "Creating the Ultimate CrossFit Playlist"
 H2: "Songs for Different Phases of Your Workout"

H1: "High-Energy Songs for CrossFit Inspiration"

 H2: "Song 1: [Title] – [Artist]"

 H2: "Song 2: [Title] – [Artist]"
 H2: "Song 3: [Title] – [Artist]"

H1: "Motivation Beyond the Beat"

 H2: "Mindset and Music: Building Mental Toughness"

 H2: "Using Music for Goal Setting and Achievement"

H1: "Reader's Choice: Your Top CrossFit Motivation Songs"

 H2: "Song 4: [Title] – [Artist]"

 H2: "Song 5: [Title] – [Artist]"

H1: "Take the Music with You: Portable Motivation"

 H2: "Creating Your Workout Playlist on the Go"

 H2: "Wireless Earbuds for Uninterrupted Training"

RESOURCES

Audio/Video.

CALL TO ACTION

Navigational towards related blog posts -- Call to action to comment and interact with the post.

PROPER CROSSFIT WARMUP {MEDIUM PRIORITY}

https://buffalonickelcrossfit.com/blog/proper-warmup-crossfit

Target Keywords:

Keyword Volume
 Crossfit warmup 260

OVERVIEW OF THE CONT ENT YOU ARE RECOMMENDING

This is a very good topic, even if the search volume for the target keyword is not as low as the others, the difficulty
is still very low because the topic is unexploited by the competition.

INTERNAL LINK RECOMMENDATIONS

Internal links towards related/similar blog posts.

META DATA

Title Tag: Mastering the CrossFit Warm-up: Your Key to Success

Meta Description: Learn the essential steps to a successful CrossFit warm-up. Prepare your body for intense
workouts with our expert guide.

HEADING TAGS

H1: "The Importance of a CrossFit Warm-up"

 H2: "Why a Proper Warm-up is Crucial in CrossFit"

 H2: "Reducing the Risk of Injury"
 H2: "Optimizing Performance in Your WOD"

H1: "Components of an Effective CrossFit Warm-up"

 H2: "Cardiovascular Activation"

 H2: "Dynamic Stretching and Mobility"
 H2: "Movement-Specific Drills"

H1: "Tailoring Your Warm-up to Your CrossFit Workout"

 H2: "Warm-up Strategies for Strength Workouts"

 H2: "Warm-up Techniques for Metcons"
 H2: "Preparing for Gymnastics Movements"

H1: "Common Mistakes to Avoid in CrossFit Warm-ups"

 H2: "Skipping the Warm-up Altogether"

 H2: "Static Stretching Misconceptions"
 H2: "Overexerting Yourself During the Warm-up"

H1: "The Perfect CrossFit Warm-up Routine"

 H2: "Step 1: Cardiovascular Activation"

 H2: "Step 2: Dynamic Stretching and Mobility"
  H2: "Step 3: Movement-Specific Drills"

H1: "Incorporating Warm-up into Your CrossFit Routine"

 H2: "Pre-WOD Warm-up Tips"

 H2: "Post-WOD Cool-Down"

H1: "Reader's Tips: Successful CrossFit Warm-up Stories"

 H2: "Reader's Experience with Warm-up Strategies"

RESOURCES

Video/Images.

CALL TO ACTION

Navigational call to action – Call to action to comment and interact with the post.

SUCCESS METRICS

Metric 1: To increase organic traffic to the blog.

We have provided specific recommendations on improving the blog, such as adding new posts targeted at
keywords users are asking, incorporating calls to action within the posts to spark better user engagement, and
improving the UI.

Measurement: Incoming organic visits to blog posts measured through Google analytics.

Metric 2: To increase organic traffic to the blog.

We have provided specific recommendations on improving the blog, such as adding new posts targeted at
keywords users are asking, incorporating calls to action within the posts to spark better user engagement, and
improving the UI.

Measurement: Incoming organic visits to blog posts measured through Google analytics.

Metric 3: Increasing back-links (Total backlinks and number of referring domains).

Our second success metric revolves around tracking the quantity and diversity of backlinks pointing to our website.
Backlinks are essential for improving search engine rankings and establishing authority in our industry.

Measurement: We utilize tools like Ahrefs and Moz to track these backlink metrics.

Metric 4: Increasing Click-Through-Rate.

A high CTR indicates that our content is resonating well with our target audience and is more likely to result in
organic traffic. We're actively working on enhancing our meta titles and descriptions to make them more
compelling and relevant to the search queries users input.

Measurement: Monitoring CTR on Google Search Console.

Metric 5: Regularly measuring site performance.

We have provided recommendations towards improving the UI and UX of the website, as well as improving page
loading speed and mobile-friendliness (ref. 1st pdf document – SEO Audit). As such measuring site performance
should be a regular hygiene practice within the company as these metrics are absolutely essential to SEO.

This is the current site performance report on Google Lighthouse:

Measurement: Using tools such as SEMRush or Google Lighthouse.