2nd-4th February

Aeonea
The Consulting Case Challenge

A. Battery King's Recycling Venture

Battery King, a leading Indian battery manufacturer, specializing in lithium-ion and lithium-polymer
batteries, has experienced significant growth, boasting an annual turnover of 2,000 crore rupees with a
robust profit margin of 20%. In anticipation of a surge in battery sales, the company aims to proactively
address environmental concerns by launching a battery recycling subsidiary.

B. Client Objectives
1. Sustainable Entry into Battery Recycling:
Develop a sustainable and profitable entry strategy into the battery recycling market, considering
environmental responsibilities.

2. Optimal Utilization of Investment:

Maximize the effectiveness of the initial investment of 10 crore rupees, with flexibility for adjustments
based on market conditions.

3. Integration with Existing Operations:

Integrate the recycling subsidiary seamlessly with Battery King's existing operations to leverage
synergies and enhance overall efficiency.

4. Regulatory Compliance:
Ensure compliance with national and international environmental regulations related to battery
recycling.

5. Market Positioning and Brand Image:

Strategize for market positioning that enhances Battery King's brand image as an environmentally
responsible company.

C. Key Problems
1. Market Analysis:
Analyze the current state and future projections of the battery recycling market in India, including
potential growth, competition landscape, and regulatory dynamics.

2. Technology Selection:
Determine the most efficient and environmentally friendly battery recycling technologies available in
the market, considering both cost-effectiveness and ecological impact.

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3. Revenue Streams:
Develop a diversified revenue model for the recycling subsidiary, exploring opportunities beyond
traditional recycling, such as material resale or repurposing.

4. Logistics and Infrastructure:

Design an optimal logistics and infrastructure plan for the collection, transportation, and processing of
used batteries, ensuring efficiency and compliance.

5. Risk Mitigation:
Identify potential risks associated with the battery recycling venture and develop mitigation strategies,
covering areas such as market volatility, technological uncertainties, and regulatory changes.

6. Financial Projections:
Create detailed financial projections for the recycling subsidiary, considering factors like initial
investment, operational costs, revenue streams, and expected return on investment.

7. Public Relations and Marketing Strategy:

Develop a comprehensive public relations and marketing strategy to communicate Battery King's
commitment to sustainability and responsible business practices.

D. Expectations
Participants are expected to provide a comprehensive strategic plan that addresses the key problem
statements. This should include a market analysis, technology selection rationale, revenue model,
logistics plan, risk mitigation strategies, financial projections, and a public relations and marketing
strategy. The solution should be well-structured, data-driven, and align with Battery King's overall
business objectives in consideration.

E. Rounds & Deliverables

1. Abstract Submission
Participants are required to provide a 2 slide presentation (excluding the cover page, contact details,
and appendix) by 24th January 2024 (Midnight).

2. Presentation Round
Qualified participants who are selected for the final on-campus round are required to provide a 8 slide
presentation (excluding the cover page, contact details, and appendix) by 2nd February 2024.

F. Contact
Aayush: +91 94563 30078 (General queries regarding E-Summit, hospitality etc.)
Param: +91 90228 84508 (Queries related to problem statement)