SCQ

Concept Code - 1 A Name _________________________

1. How appealing was the ad that you saw on a scale of 1-10. 10 being most appealing and 1
being least.

2. How easy was the ad to understand on scale of 1 -10. 10 being the easiest to understand and
1 being least.

3. What was the main message in the ad?

4. How convincing was the ad wrt trial? 10 being most convincing 1 being least.

5. How emotionally relevant was the ad for you? And why

1-10 rating

Reason:
 SCQ
Concept Code 1B Name _________________________

6. How appealing was the ad that you saw on a scale of 1-10. 10 being most appealing and 1
being least.

7. How easy was the ad to understand on scale of 1 -10. 10 being the easiest to understand and
1 being least.

8. What was the main message in the ad?

9. How convincing was the ad wrt trial? 10 being most convincing 1 being least.

10. How emotionally relevant was the ad for you? And why

1-10 rating
Reason:

SCQ
Concept Code 2 Name _________________________

11. How appealing was the ad that you saw on a scale of 1-10. 10 being most appealing and 1
being least.

12. How easy was the ad to understand on scale of 1 -10. 10 being the easiest to understand and
1 being least.

13. What was the main message in the ad?

14. How convincing was the ad wrt trial? 10 being most convincing 1 being least.

15. How emotionally relevant was the ad for you? And why

1-10 rating
Reason:

SCQ
Concept Code : 3 Name _________________________

16. How appealing was the ad that you saw on a scale of 1-10. 10 being most appealing and 1
being least.

17. How easy was the ad to understand on scale of 1 -10. 10 being the easiest to understand and
1 being least.

18. What was the main message in the ad?

19. How convincing was the ad wrt trial? 10 being most convincing 1 being least.

20. How emotionally relevant was the ad for you? And why
1-10 rating

Reason: