Oral & Visual Presentations

PR. GHALMAT MOUNIA

mouna.ghalmat@usmba.ac.ma
ORAL AND VISUAL PRESENTATIONS

I hear and I forget,

I see and I remember,
I do and I understand
What is Visual Aids purpose?
Visual aids purpose:

Powerpoint has become the staple of business presentations:

 Emphasising and clarifying main points;

 Illustrating points that are difficult to explain through words alone,

 Increasing audience interest; and Adding variety

Visual aids purpose:

• Making the presenter appear more professional, better prepared, and

more persuasive;

• Serving to jog the memory of a speaker, thus improving self-

confidence, poise, and delivery.

• Contributing to better understanding, memorability and learning

while seeking information.
How do we Retain Information?

Albert Mehrabian 3V rule explains that the perception of the message

received is made up of:
• 55% VISUAL (what we see)
• 38% VOCAL (what we hear)
• 7% VERBAL (what we understand of the words)
How do we retain information?

According to John Medina’s Brain Rules:

Our retention rates leap from 10% to a whopping 65% when

pictures are used over text

A picture speaks more words than 5 lengthy bullet points.

How to Improve Presentation Retention Rate

Keep it Simple

Keep it Clear

Keep it Consistant

Keep it Interesting
Formatting your
Presentation
Formatting your Presentation

 Stop filling your slides with fluff;

 Include only the bare bones of your speech;

 Use just enough words to remind you of what to say;

 Use as few slides as possible.

VISUAL IMPACT

 Instead of using bullet points, use images that resonate

with the audience.

 Visuals shouldn’t distract the audience, but rather, reel

them in and help them become engaged in the discussion.

 Make sure your PowerPoint Presentation contains

memorable features that will leave a lasting impression on
your audience.
VISUAL IMPACT

 An image is worth a thousand words;

however, it may make or break your
presentation.
 According to various findings, an
image bears a greater recall-value
than a horde of facts presented in
text.
 The images can profoundly affect
viewers engagement self-esteem and
retention
VISUAL IMPACT

 Choose sleek, modern, polished, and visually consistent visuals;

 Evade using outdated clipart from the web;
 Maintain consistent tone and aesthetic quality of image;
 Refrain from using visually busy images that destroy the complete
readability & impact of your presentation;
 If you want to add text to the image, place it in such a way that the
viewers can easily notice and read it;
 If you have lots of text to represent use half the space of the slide for text
and half for the image;
 Shun using images in a small qpace for the sake of highlighting the text.
 Color’s impact:

Colors have an impact on the way we

see and interpret visual information.

They can influence emotion, set the

mood, build structure and emphasize
certain elements.

Choosing the right colors can make

your presentation stand out and control
how it’s received.
Color’s impact:

 85 % of shoppers cite color as a primary reason for buying a particular product,

according to Kissmetrics.

 Researchers at the University of British Columbia found that:

- RED improves performance on detail-oriented tasks
- BLUE enhances creativity.

 A study from the University of Minnesota found that the use of color in
presentation and reporting materials enhances audience decision making.
How to choose the ideal color scheme?

Primary Colors Secondary Colors

Tertiary Colors
 How to choose the ideal color scheme?

Tetradic colors
How to choose the ideal color scheme?
How the audience views colours

 Another rule for balancing the proportions of colors in presentation

and design is called the 60-30-10 rule.

 Use a consistent palette throughout your entire presentation. This

builds a color association with your audience and helps them to
remember your presentation or brand.

 Use consistent color-coding on headers and data. This can make it

easier for you to organize your presentation.
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
Revising and enhancing slides for greater impact
 Conclusion: Colors

 Using the color wheel can help when choosing your presentation's colors: insert
picture of color wheel
• Colors opposite each other in the wheel are complementary and they create contrast.
• Complementary colors makes your text more readable and it allows you to draw the
audience's attention towards desired elements.
• Colors next to each other are analogous and they are harmonious. Using analogous
colors makes your presentation more unified.
• Avoid using too many colors in your presentation as this can look cluttered and
unprofessional keep your color themes continuous.
Conclusion: VISUAL AIDS

Visual aids are chosen depending on their purpose:

 Summarize information.
 Reduce the amount of spoken words.
 Clarify and show examples.
 Create more of an impact by making the audience feel a certain emotion.
 Emphasize what you're saying.
 Make a point memorable.
 Enhance your credibility.
 Engage the audience and maintain their interest.
 Make something easier for the audience to understand.
Conclusion: Charts and Diagrams

 Select data most relevant to the points you're making and ensure that your charts are
necessary.
 Horizontal bar charts should be used for comparing quantities.
 Vertical bar charts are for displaying changes in quantities over a length of time. There
should be a maximum of eight bars.
 Pie charts highlight percentages. They should include a maximum of six segments.
 Line charts show trends.
 Tables are useful for side-by-side comparisons of quantitative date but charts are
generally better as they are quicker to understand and they clearly emphasise
significance.
Conclusion: Transitions and Animations

 Only use animations for a purpose, such as, to reveal the stages of a
process.
 Your animations should subtle and professional, for example, "Wipe"
is effective for introducing bullet points but "Move" and "Fly" are too
slow.
 Don't animate every element in your slide.
 Avoid using animations between every slide and don't use more than
three different types of animations for this.
Conclusion: Video or Audio

Using videos and audio clips are a great wait to engage the audience and increase their
interest:
 Ensure that any videos or audio clips used are relevant to the presentation's content.
 Only play as much of the clip as necessary.
 Never show a really long clip.
 Video and audio can be difficult to fit into the structure of a presentation so ensure
that you tell that audience why you're playing them a clip and tell them what to look
for or listen out for.
Conclusion: Use Your Slides Sparingly

 Aim to keep the number of slides you use relatively low. There is no hard-and-fast rule,
but the advice here is to put yourself in your audience’s place and try to avoid
‘information overload’.
 To effectively achieve a good balance, consider your key points and how best to illustrate
them. Ideally, slides should be self-explanatory. If you need to use a laser pointer, it’s
likely you failed to properly consider how to do this.
 Conclusion

“Using a combination of visual representation strategies will best position

you to deliver an effective presentation, and cater for the visual learners in
your audience. They will not only be engaged throughout, but will absorb
your message much more effectively. That’s the secret to effective
presenting: efficient communication”.

Belinda Huckle
https://www.secondnature.com.au/blog/7-ways-visualise-data-for-presentations/