IMPROVING ACCOUNTING EDUCATION FOR STUDENTS IN FINANCIAL ACCOUNTING IN

IMMACULATE CONCEPTION COLLEGE OF BALAYAN, BATANGAS

Brief Background
Accounting Education is necessary for preparing the students to become successful in
finance, and other business-related fields. However, there are some growing concerns that
accounting education are not meeting the needs of the profession. Many accounting students
find most major subjects as to be challenging and some may even drop out of the program as a
result.
There are numbers of the factors that have contribute to the difficulty of the program
accountancy in Immaculate Conception College of Balayan, Batangas, it is based on the
complex of nature of the accounting education principles, the large volume of materials that may
need to be learned and memorized by the accountancy students and their lack of awareness of
the opportunities for hands-on learning.
According to Rajeevan (2020), accounting students should be exposed to accounting
specific experimental learning practices and industry specific training that should be at an early
stage of the accountancy students academic education. The universities and professional
institutes can work together to develop a new curriculum to create an elite league of future
accounting professionals. It is also important to incorporate an experiential learning technique
compared to a classroom teaching methods, as it says that learning encourages a students
critical thinking that may leads to problem formulation, research, analysis and students
decision-making, this will in turn produce an outcome-driven new accounting graduates
In order to address these challenges, accounting education needs to adapt and evolve.
This program needs to focus on their students' practical skills and critical thinking abilities that
includes a mix of theoretical and practical courses. Accountancy students have the most
opportunities to gain hands-on experience through their internships and simulation. And in order
to ensure that students are well prepared for the demands of the workplace, the college is
committed to continuous improvement of its Financial Accounting program

Rationale
This research aims to contribute to the improvement of the accounting education by
identifying and evaluating the effective teaching and learning practices in financial accounting.
This research will also explore the challenges and opportunities for improving accounting
education in the specific context of the Immaculate Conception College of Balayan, Batangas.
The findings of this research will also help identify the best practices in financial accounting
education and provide recommendations for how to improve the accounting education at
Immaculate Conception College of Balayan, Batangas.
Research Objectives/Statement of the Problem
This study generally aims to determine the effective learning and teaching strategies that
would be
helpful for the accounting students to better understand the accounting education. It also seeks
to know the impact of accounting education in financial accounting in Immaculate Conception
College of Balayan. Specifically, the research will also address the following questions:

1. What are the students' experiences of learning financial accounting at Immaculate

Conception College of Balayan, Batangas?
2. What are the challenges and opportunities that students face in learning financial accounting
at Immaculate Conception College of Balayan, Batangas?
3. What are the students' perspectives on the effectiveness of the accounting education
program at Immaculate Conception College of Balayan, Batangas?
4. How do students' learning styles and preferences impact their success in financial
accounting?

Research Design
This study is qualitative because it focuses more on “what” and “how” of the research
subject.
Specifically, the survey questions are about financial literacy, personal financial
management and
demographic characteristics. Also, this study is descriptive in nature as it aims to assess the
level of financial literacy and its impact on the personal financial management among young
professionals in Balayan, Batangas.
Bhat (2019) defined descriptive research as a research method that describes
characteristics of the population or phenomenon that is being studied.

Significance of the study

The study proposed in the title “Improving Accounting Education for Students in
Financial Accounting in Immaculate Conception College of Balayan, Batangas”, it can help
identify and address the specific challenges that accounting students face at Immaculate
Conception College of Balayan. This study can lead towards to the development of a new
innovative teaching methods and learning resources and can also improve the overall quality of
the accounting education at Immaculate Conception College.
It may help students to achieve their academic career goals and lead to a better
outcomes for the accounting students, including higher graduation rates, better performance on
the Certified Public Accountant Licensure Examination, and a greater success on their careers.
It may also help the researchers have the opportunity to delve deeper into a more complex
accounting concepts and can gain more comprehensive underground of their courses subject
matters. this may enhanced their understanding will not only benefit their academic performance
but can also prepare them for future careers in accounting and finance