For more than a century, 129 years, the two corporations have fought a long-distance trademark war.

Busch claims to have started brewing in 1860 while also trademarking the name "Budweiser" in several
places outside the United States a few years later.

The lawsuit over the name and brand was split 50/50. The most critical trademark judgment concluded
that Budvar, located in the Czech Republic, has the right to the term throughout Europe owing to
geographical positioning to the translation of "Budweiser" to "of Budweis." Budvar is now legal to brew,
but they have no say over the brand. The conflict raged on in Latin America. Busch sued Budvar,
demanding that it "cease advertising its beer in Argentina under the name Budweiser Budvar, or under
any other name containing the terms 'Bud,' 'Budweiser,' 'Budejovicky,' 'Budvar,' or any other word
beginning with, or containing, the term 'Bud'" (Breuer, 2011). The judge chose familiarity since the name
and logo were too near in pronunciation and appearance.

I learned that it is critical to research the name and history of any trademark you desire for your firm. It
is understanding the differences of cultures before branching out to expand markets. What is the origin
of the word? Is the term used by any other firm or product? Has the name been used before? Is it one-
of-a-kind? These are the questions the leaders of these two organizations should have asked. To avoid
the type of disagreement that lasted much too long between these brewers, I learned to be meticulous,
accurate, and comprehensive in my study.

Reference

Breuer, G. (2011, September 16). Anheuser-Busch wins long running battle against Budweiser Budvar.
World Trademark Review. https://www.worldtrademarkreview.com/article/anheuser-busch-wins-long-
running-battle-against-budweiser-budvar