Análisis competitivo y estrategia

Competitiveness and its

relation to business

CTE COORDINACIÓN DE TECNOLOGÍA EDUCATIVA

Introduction

• A nation’s competitiveness depends on the capacity of

its industry to innovate and upgrade.

• Companies gain an advantage against the world’s best

competitors because of pressure and challenge.

• They benefit from having strong domestic rivals,

aggressive home-based suppliers, and demanding
local customers.
A nation’s competitiveness

• In a world of increasingly global

competition, nations have become more,
not less, important.

• As the basis of competition has shifted

more and more to the creation and
assimilation of knowledge, the role of the
nation has grown.

• Competitive advantage is created and

sustained through a highly localized process.
A nation’s competitivenes

• Differences in national values, culture, economic structures, institutions, and histories all
contribute to competitive success. There are striking differences in the patterns of
competitiveness in every country; no nation can or will be competitive in every or even
most industries.

• Ultimately, nations succeed in particular industries because their home environment is

the most forward-looking, dynamic, and challenging. There are many economic indicators
that affect businesses.
Economic indicators

These areas may not be of the utmost importance for every business, but
consider this list of common economic indicators:

• Overall economic growth or by industry.

• Interest rates.
• Government spending.
• Changes in employment policies and minimum wage.
• Housing costs.
• Exchange rates, which impact the demand from
overseas customers.
• Availability of capital.
• Consumer confidence
Economic indicators

• Even outside trends tend to impact economic

indicators. Some of these areas are out of our
control and are likely to be huge factors over
the next ten years.

• Check and see if you can identify any

opportunities or threats for your business in
the list below.
Economic indicators

• Increasing price of oil:

o The general consensus is that the era of cheap oil is probably over.

• Shrinking middle class:

o Rich people are getting richer; the number of people in the middle class is shrinking, and the
underclass is growing and getting poorer.
o The result: A larger gap between rich and poor.

• Increasing natural disasters:

o The possibility of more natural disasters is a growing concern. These occurrences not only
take a human toll but also upset local and national economies.

• Decreasing birth rate:

o Some of the world’s most powerful economies, Europe and Japan, are losing people faster
than they’re replacing them. The U.S. and Mexico are barely hanging on. This means fewer
consumers with the money to spend. The implications of this consumer shortage may play
out over the next 10 to 20 years.
Cultural and societal shifts

• Cultural and societal shifts are probably the hardest to spot because the result of these
forces affects a society’s general attitudes, preferences, tastes, and beliefs.

• Catching, or even better, predicting, a social trend can be a home run for your business.
Think about the low-carb craze, the reinvention of coffee as a lifestyle, digital music,
outsourcing, offshoring, and so on.
Cultural and societal shifts

Social indicators include issues such as:

• Labor availability and types.

• Lifestyle changes such as working from home or single households.
• Attitudes about work and leisure.
• Education.
• Health.
• Fashion and fads.
• Business model changes.
• Living conditions.
Here’s what to watch for capitalize on

Giving power to customers:

• Customers have the ability to dictate product quality, price, service, and delivery standards to
retailers and manufacturers.

Changing the face of a career:

• Tomorrow’s employee makes more career changes, works a shorter time in each position,
demands more independence, and requires greater retraining. More than 45 million people
currently work from home.

Becoming more and more beautiful:

• Mexico’s obsession with looking beautiful is growing. Products and services around dietary
supplements ($16 billion in 2019), and cosmetic procedures (one of every 25 people in 2019)
are bound to keep growing at a stratospheric pace.
Technology

Many people believe that the revolutionary impact technology has had on products,
processes, and communication systems, has just begun. New technologies and processes
continue to change the way organizations operate daily.
• The problem for most companies is evaluating which advances are truly opportunities and which
are distracting.

Failure to monitor and address advances may negatively impact your financial position in
the market.
• Areas to watch include government spending on technology, big new discoveries or products, speed
of technology transfer, and changes in business processes as a result of technology.
Opportunities or threats to business

Here are some trends over the next ten years that
may be opportunities or threats to your business:

• Embedding the Internet in every part of our lives:

Internet technologies make it easier to have
strategic partnerships; put the customer more in
control of the buying process; reduce the costs
of customer service; offer new ways to recruit,
train, and retain employees; and provide new
communication tools.
Opportunities or threats to business

Growth of robots: Robots and other

automation-based technologies handle the
most repetitive tasks.

• More open-source programs. Open-source

software — where the programming code
that runs the application is accessible to
anyone.
Bibliography

• Ansoff, I. (1965). Corporate Strategy. McGraw-Hill.

• Porter, M. (1980). Competitive Strategy: Techniques for Analyzing

Industries and Competitors. Free Press.