World Diamond Council

abbreviation
WDC President Feriel Zerouki Has a
Powerful Vision for the Industry
idea/mental image

With Steve Jobs at the helm of Apple, the

officially controlling company’s profits skyrocketed.
At the helm of a new era: The De Beers
executive
exec plans to make the World Diamond
increase
(WDC)
Council more accessible and heighten
awareness of responsible-sourcing issues.
to walk in a leisurely way without a specific destination
Roaming the halls of diamond conferences
and industry meetings, Feriel Zerouki
stands out from the crowd. Aside from
be more noticeable
How can I make my CV stand out?

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 being one of only a few women in the room,
the new president of the World Diamond
Council (WDC) has made a habit of
pushing the industry’s boundaries.
To push one’s boundaries - To try to get someone to change their
boundaries.
“When I first met the different trade
associations, I may have ruffled a few
feathers,” she remarks in an interview with
What’s new?
Rapaport Magazine. Same ol’ (same ol’)
To ruffle someone’s feathers - To upset/annoy someone
At the time, she explains, they were
same ol’ topics
discussing the same old topics, predictably
relating to De Beers supply and the banking
sector. “I’d point out to say, surely
progressed to something new
we’ve
use something
moved on,” recalls Zerouki. Drawing on her
work at De Beers — where she is now
senior vice president of corporate affairs —
she saw other major issues the trade
needed to address, namely responsible
sourcing, sustainability, and human rights.
We discussed many things at the meeting, namely X, Y, and Z.

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She the head of the diamond trade body.
at the helm of
As the first woman to head an international
diamond trade body, Zerouki “feels
welcome, accepted and respected” in her
adjective
role. Having begun her two-year term in
May, she expects her experience will help
evolve the diversity dynamic within trade
associations. How people interact with each other
Having DONE something, …
Having worked at Apple, I can say it’s a great company.
“Others won’t facetothe same challenges I
address/to solve
did, because we’ve tackled them already,”
she asserts. “I’m looking forward to getting
more diversity into these trade
organizations — more women and other
cultures — and I’m thinking about how to do
that.”

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