2nd Potion

ASO
Audit + Optimizations
For

Hicham MASSAMBA WA
Overview

App name
Current app name: 6 characters long
Ideal app name: 20 characters long. Try to add the most
relevant, high volume keywords to your title to optimize your
app’s visibility
App subtitle
Current app subtitle: 6 characters long
Ideal app name: 30 characters long. The subtitle should
highlight your app’s main features and purpose. But also
try to include strong keywords to increase your app’s
visibility. Use the available space wisely and don’t repeat
keywords you have used in the app title or keyword field.
Long description
Current long description: 833 characters long
Keywords in the long description are currently not a ranking
factor in the App Store. Instead use the description to explain
your app’s main features and convince users to download your
app. Do not hesitate to empathize on the main value
proposition, in that case the great content that you have, the
numbers of videos uploaded, Silecs Kid etc...
Keywords fields
Overview

Screenshots Current screenshots

Current app screenshots number: 4
Ideal app screenshots number: At least 6. The idea of the
screenshots is to visually communicate your app’s user
experience and value proposition. We can use your
competitor’s screenshots to optimize your own app page. And
the best format to add on your page would be to create a video
highlighting the user path within the app. You can also add
captions for more explanations.
Overview

Ideal screenshots examples

Overview

Ideal screenshots examples

Overview

Ideal screenshots examples

Overview

App name Full description

Current app name: 6 characters long Current long description: 971 characters long
Ideal app name: 20 -30 characters long. Try to add the most Instead of the App Store, the Play Store algorithm takes app
relevant, high volume keywords to your title to optimize your descriptions into account. You should use relevant and
app’s visibility. “Silecs, vod à la demande” important keywords in your description to increase your
discoverability. You can use at least 2,000 characters (out of
4,000) to optimize the keywords density and improve your
Short description discoverability.
Current app subtitle: 66 characters long
Ideal app name: 80 characters long. The short description
should explain your app’s main features. You should include
your strongest keywords as they will be taken into account by
the Google Play Store algorithm.
Overview

Screenshots Current screenshots

Current app screenshots number: 5
Ideal app screenshots number: At least 6. It is recommended to
use all 8 available slots. The idea of the screenshots is to
visually communicate your app’s user experience and value
proposition. We can use your competitor’s screenshots to
optimize your own app page. And the best format to add on
your page would be to create a video highlighting the user path
within the app. You can also add captions for more
explanations.
Overview

Ideal screenshots examples

Workshop
Step 1: Choose an app

Step 2: Choose the version (ios or Android)

Step 3: Analyse the market (high level) → the competitors

Step 4: Audit
- Write down the keywords that come into your minds when you think about the app (5 keywords)
- Type these keywords (one by one) on the store and put the ranking position of the app. If you don’t see the app
displayed , mention this in your work.
- Analyse each asset on the app page (Title, subtitle, description, etc.) → explain what you see

Step 5: Recommendations
- For each asset that you analyzed, provide a solution to fix the issue → If the title is too short, propose a new title
(From “Silecs” to “Silecs, entertain yourself and get knowledge”)
- You need to do this for each asset (for the screenshots, provide the screenshots of a competitor)

The presentation will be in PPT format and you can organize it the way you want. You have to upload it into your
Gdrive folder.