MUSIC

BRANDING GUIDELINE
 WHO
ABOUT
WHAT
HUH
A composer is a person who creates
or writes music, which can be vocal
music (for a singer or choir),
instrumental music (e.g., for solo
piano, string quartet, wind quintet or
orchestra) or music which combines
both instruments and voices (e.g.,
opera or art song, which is a singer
accompanied by a pianist). The core
meaning of the term refers to
individuals who have contributed to
the tradition of Western classical

PHILLY music through creation of works

expressed in written musical
BEATS notation (e.g., sheet music scores).
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Many composers are also skilled
performers, either as singers,
instrumentalists, and/or conductors.
Examples of composers who are also
well known for their ability as
performers include J. S. Bach (an
organist), Mozart (violin and piano),
and Beethoven, Liszt and Chopin (all
skilled pianists). Involvement in
practical music-making provides a
composer with insight into the
diverse musical elements needed for
a good piece of music and it can give
them practical guidance with their
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compositions. BEATS
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The Philly Beats brand logo varies depending Below we have provided the text color and
on where it will be placed. To preserve brand logo color options. The brand owner is free to
identity, we have provided options for place the logos on various collaterals he
maximum brand flexibility. would wish to brand.
 USAGE
PHILLY PHILLY PHILLY PHILLY
BEATS BEATS BEATS BEATS

PHILLY PHILLY PHILLY PHILLY

BEATS BEATS BEATS BEATS

THESE ARE OKAY PLEASE DON'T

The Philly Beats brand logo can only be used The Philly Beats brand logo should not be
in the ways shown above in order to preserve used in the ways shown above. These
the correct feel and message that the brand completely throw off the branding, not to
owner wants to project to viewers. mention, they just don't look good.
BRAND
Color schemes are used to create style and
appeal. Colors that create an aesthetic feeling
when used together will commonly

COLOR
accompany each other in color schemes. A
basic color scheme will use two colors that
look appealing together. More advanced color

SCHEME
schemes involve several related colors in
"Analogous" combination, for example, text
with such colors as red, yellow, and orange.

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ffde6b

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COLORS
BRAND
TYPOGRAPHY
Typography is the work of typesetters (also
known as compositors), typographers, graphic
designers, art directors, manga artists, comic
book artists, graffiti artists, and, now, anyone
who arranges words, letters, numbers, and
symbols for publication, display, or distribution,
from clerical workers and newsletter writers to
anyone self-publishing materials. Until the
Digital Age, typography was a
specialized occupation.

HEADER 1
24 px | Montserrat Bold

HEADER 2
18 px | Montserrat Light

PHILLY Body Text

BEATS 12 px | Montserrat Light
 PHILLIP
PETERSON
PHILLY MUSICIAN

BEATS
(04) 298 1848 098 | phillipeterson@email.com | www.phillybeats.com

PHILLIP
PETERSON
MUSICIAN PHILLY
BEATS
(04) 298 1848 098 | phillipeterson@email.com | www.phillybeats.com

MATERIALS
When all elements are applied, brand
collaterals such as letterheads, business cards,
and many more, are formed.
 CONTACT
HIRE
ME!
BRAND CONTACT DETAILS
(04) 2984 59868 096
+65 9839 2094 9874
phillybeats@email.com

OFFICE ADDRESS
91 Terrace St, Montpelier, VT, 05602

PHILLY
BEATS
THANK
YOU
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