Case Solution

Strategic Insights Co-Op Case Study

Overview of Consumer Data

Key Insights Age Groups

51% of the participant’s are

Females
7
AGE GROUPS

82% of the participant’s preferred

language is English

Regions
Super Segmentation

1000 4
PARTICIPANTS REGIONS

Overview | Qualitative Analysis | ESG Example 1 | ESG Example 2 1

Qualitative Analysis - Consumer Data

Financial Attitudes Personal Values Cultural Awareness Health and Wellness

Financial Responsibiliy - Values - Trust - Selectivity Curiosity - Identity Health Priority - Digital Well-
Contentment - Self-care being

Surprisingly, 72% of Gen Z
agreed to have financial
conscientiousness, which
was 4% more than
Millennials II.
Majority of the positive
responses came from
Quebec and Atlantic.
Both genders had
somewhat similar
agreeableness towards
financial attitudes.
Both language speakers
agreed (~48%) towards not
trusting big brands.
There was a slight
difference in digital product
preference (French
speakers were 12% more
selective).
58% of Gen Z agreed to
doing business with brands
that align with their values
(other group’s on average
response was 34%)
English speakers (68%)
were majorly interested in
learning about new
cultures; on the other hand,
only 38% of French
speakers were interested.
Both groups had the same
agreeableness (63%) in
terms of importance placed
on understanding one's own
culture.
Boomers 1,2 and post-war
age groups gave more priority
to their mental and physical
health (> 80%).
Similarly, French speakers
gave more priority to their
well-being (84%) than English
speakers (72%).
This response was aligned with
the desire to decrease phone
usage, where 67% of French
speakers agreed compared to
36% of English speakers.

Overview | Qualitative Analysis | ESG Example 1 | ESG Example 2 2

ESG Example 1: SYSCO

Sysco Launches One Planet. One Table., Featuring the

U.S. Foodservice Industry’s Largest Assortment of
Certified and Sustainably Focused Products

Key Insights:
1. Sysco exceeded its goal of increasing spend with
certified diverse suppliers by 25%.
2. They established responsible sourcing guidelines for
five key commodities by naming cocoa as the fifth
commodity in addition to beef, soy, paper and coffee.
3. Launched a first-of-its-kind Electric Vehicle (EV) Hub
in Riverside, CA, and deployed more than 20 electric
Link: FY2023 SUSTAINABILITY REPORT vehicles globally, plus 5 electric refrigerated trailers.
4. They ensured that all Sysco Brand protein suppliers
adhere to requirements laid out in our Animal Welfare
Policy for Suppliers.

Overview | Qualitative Analysis | ESG Example 1 | ESG Example 2 3

ESG Example 2: COSTCO

Costco Is Cutting Its CO2 Footprint By Greening Its

Energy Supply and Using Energy Efficiency

Key Insights:
1. Costco aims to reduce its CO2 emissions internally
and in its supply chain by focusing on energy
efficiency, energy supply, refrigeration, alternative
fuel, and electrification.
2. They plan to purchase 80% green electricity by 2030,
using renewable portfolio standards, power purchase
agreements, and renewable energy certificates.
3. They also target to reduce its refrigeration emissions
by 30% by 2030 and convert all of its depot yard Link: Article
trucks from diesel to alternative fuel models by 2035.
4. They survey its top 500 US suppliers to understand
their CO2 levels and help them purchase more green
energy and set clean energy goals.

Overview | Qualitative Analysis | ESG Example 1 | ESG Example 2 4

Thank You
Appendix

Buckets Statements Attributes

Financial Responsibility
I’m very careful with how I spend my money Contentment - Financial
Financial Attitudes I feel fulfilled when I uncover ways to stretch my dollar further Satisfaction
It’s very important to treat myself on a regular basis Self-care - Personal
Indulgence

I only do business with brands that align with my personal values Values
Personal Values I don’t trust what large corporations and brands have to say Trust
I’m very selective about the digital products and platforms I use Selectivity

Curiosity - Cultural
I like to learn about new cultures Learning
Cultural Awareness
It’s important to understand and embrace my own culture Identity - Cultural
Connection

Wellness - Health Priority

My physical and mental health is a top priority in my life
Health and Wellness Moderation - Digital Well-
I feel the need to decrease the amount of time I spend on my phone
being