What is IRI in USA?

The International Republican Institute (IRI) is an American nonprofit organization

founded in 1983 and funded and supported by the United States federal
government. Most of its board is drawn from the Republican Party.
IRI is a leading provider of big data, predictive analytics and forward-looking
insights that help CPG, OTC healthcare, retailers and media companies to grow
their businesses.
IRI: HOME CARE DURING A PANDEMIC
Multi-outlet and convenience (MULOC) retailers are defined as food, drug, mass,
Walmart, club (excluding Costco), dollar, military, and convenience. Today the
most commonly used national, cross-outlet markets are called xAOC (Nielsen) and
MULO (IRI). The Nielsen term xAOC stands for eXtended All Outlet
Combined and the IRI term MULO stands for MULti Outlet (and is typically
pronounced “moo-loh”). You may also come across MULO C, which is IRI’s
Multi Outlet plus Convenience Stores.

RETAIL AND MARKETING TOOL