This is an Academic Project

The task was to ceate a unique peice of Visual Communication Advertising Campaign.

Selected Product : Rangeela Moulding Dough

Parent Company: Pidilite
Target Audience : Children aged 4 and above. As the child is reltaed to the product the buyer of the product are parents.

Creative Brief: Rangeela Moulding Dough is a Non- drying clay/ playing dough suitable for children aged 4 and above.
My objective of this project is to create awareness about unhealthy habits of parents / adults and how it can affect a child’s values
and perspectives without knowing it is wrong. I have focused on child psychology, memorizing power, behavior in early childhood
and their observational learning skills. I have tried to show how quick learners children are and how swiftly they learn and try to
imitate certain behaviors they see from their parents and surroundings. I thought playable, non- drying clay can be taken as a medium
to express my message.Kids mostly play with toys but playing dough was something different from usual toys. Moreover ,Rangeela moulding dough
does not have any advertisements till date and has not been explored to a large extent.
Rangeela, being a known brand has explored it’s other products very well, however it did not give required publicity to it’s moulding dough.
The medium of communication is a moulding dough hence the Tagline “You are responsible for moulding their values”.
Talking about child psychology of observation and immitation makes the headline “They make what they see”.

Typo used:

Popins
Simply Rounded
Crayon Works Demo Regular
Poster

Different mediums of Smoking Habits.

Hoarding

Poker addiction
Train Station Panel Advertisement

Alcohol addiction
Kiosk Advertisement

Pills addiction
Half Page Newspaper Advertisement

Smoking Cigars
Full Page Magazine Advertisement
Pokar addiction
Thankyou!