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My pricing structure: I plan to use the crucial pricing point, and to sell my goods at a penetrating
price on a permanent basis. This is data which has already been gathered by another person and
published. Market segmentation Market segmentation is a method of dividing up the market, into
smaller subgroups. I have chosen this strategy because if I show a high price it gives off a uniqueness
of the product. These characteristics can be: Y Age Y gender Y Ethnicity Y Where you live This is
useful as the person characteristics find out what a certain group thinks, a bout any topic. For
example, I could have chosen to do a stratified sample, where I could choose a certain number of
girls from each year group, thus representing different age groups. I think this is a good idea as they
are maintaining a price that is not higher than other teenage magazines; therefore I think the current
price is quite appropriate. When they started to sell only Gnanam cards when they have a demand in
local and international market they thought to provide various kinds of customers from different
countries. Nevertheless, Errol must make sure he drives his van in the most professional fashion at
all time; i.e. no bad driving; it would create an undesirable image with potential customers. The
benefit of doing this coursework is the fact that I had to carry out many different methods of
research, which actually helped improve my researching skills. The minimum wage is ?3.60 a hour,
which is the lowest I can pay. The ASA believed this rendered the adverts as misleading as the
college she attended for attaining her PhD “was not accredited by any educational authority when
she took the course.” This is a prime example of the ASA’s function, and the article has been
attached in the appendices section at the end of this coursework. Errol may also be able to provide a
roadside help service, which he can make evident by displaying the service in text on the side of his
van. I believe it would be good to carry out the promotional offer for the first remarketed edition of
Cosmogirl, as the magazine is out every three weeks. For example, most leading supermarkets have
reward cards which customers collect points on and are rewarded with cash or coupons. If the
government says no then it would be against the law for the company to build there. This method
has a lot of risk involved as there is no guarantee that a person will want my product. They provide
euro city for Europe and America, call Africa for different countries in Africa, and India direct for
India. AQA GCSE Business Controlled Assessment 2017 Social Enterprise. A leaflet holds an ample
amount of information about the company, such as current special offers, the goods and services that
Errol provides, and the location of his business. On the other hand, people may need a
supplementary choice or an opportunity to express an individual opinion. Colour advertisements are
possible with magazines, which add a classy look to the advert. Thus, for some businesses,
conducting a survey by questionnaire may not be practical. I can see from this that the business
owner has chosen this place very carefully and it was a very good idea because the place has a lot of
potential. The advantage of doing a shop survey is that it is very time. In the future the majority of
the new jobs will be expected in education and health trends. Listening to consumers in this way
helps the company to maximize its investment in product research and development, and increase its
share in the market. The first is the predict cash flow is that some of figures are rough estimates To of
got better estimates I could have asked more then one business of a similar type. Product benefits
These are the benefits that your customer wants when buying your product. Also as they would have
to buy in bulk they would not have space for as wide a range of goods.
This would not only reflect light well but would also match the blue exterior of the store. Mr Turner
was keen to aid Errol undertake this venture, and offered all the information he could give, and was
also willing to sell all his tools and equipment from his garage at a reasonable price. This page
provides teachers and students with information regarding controlled assessments for: GCSE
Business Studies Units 3 and 14; GCSE Applied. You must also take into account the number of
people watching, as this will effect the cost. It is vital to remember that the information given is what
Cosmogirl is currently doing in their marketing plan. The insurance's that I can choose to take out,
and that I will are: Permanent health, as I am a sole trader Theft, as there is a high chance of theft
Public liability, as I will customers in my shop Fire and other risks, as I will expensive stock on the
site Loss of profits, as I my shop closes then I will need to find a income. The reason that I took out
those insurance's and not others is that those are the ones that apply the most to my business. What
is marketing Marketing is not advertising, it is actually finding out who wants to buy your product.
See other similar resources ?2.00 (no rating) 0 reviews BUY NOW Save for later Not quite what you
were looking for. To do this you take out a contract that protects you against a certain risk. I think
writing a letter is the best method for this research as it is a way of contacting the company directly,
although I realise that technology is used more widely, therefore I also intend to e-mail the editor of
the magazine, in case my letter is not acknowledged. Tesco is a supermarket where any person can
buy shares. There are many examples of promotional pricing including approaches such as BOGOF
(Buy One Get One Free). This is very important as this effects most aspects of my business. If your
business suffers damage, or is closed then you receive a cash pay out. This page provides teachers
and students with information regarding controlled assessments for: GCSE Business Studies Units 3
and 14; GCSE Applied. The characteristics of the brand comes from the products physical features
of the product. The advantage of doing a shop survey is that it is very time. Using a range of
graphical techniques I will present my data as well as making a final justification on whether or not
the business will be successful based on the information I have collected. Also that people are willing
to pay extra for some these extra services. Errol would be able to easily distribute business cards
wherever he goes. For both Errol’s and the consumer’s benefit, the questions should be arranged in
common sense order, which would later help Errol record and organise the data quickly and
conveniently. The idea of the coupon is to get the person to buy the product more then once. This
means selling a wood glue to a person who wants to glue plastic The selling if products that do not
do what they are clamed to be able top do 987 Consumer protect act- This stops people from using
misleading pricing claims, e.g. saying a product is at a reduced price when it is at the same. For him
to decide these things he would want to take into the consideration the needs of his target audience
to maximise sales. At the start of each programme a small advertisement would appear showing that
Cosmogirl supports the programme and is sponsoring it. Design a small scale marketing plan and
formal report for a small business. I will use open questions in my questionnaire so that consumers
will be encouraged to suggest improvements or discuss some things in more detail. If the questions
are designed and targeted accordingly, Errol should gain key information to cast a general idea on
how to conduct his promotional campaign, maximise customer satisfaction and other factors needed
to start up his business such as location, selling price ranges, main competitors, etc. Designing a
questionnaire would require simple, clear questions which should not contain any build which could
be misunderstood.
A example of a promotion is buy on get one free for a certain time. The idea of these is to incise the
customer into buying there product. The main functions of the Marketing and Sales department are.
Business studies Coursework - Study of a small established local business piece of work is one of
many that can be found in our GCSE Case Studies section. Selling all the clubs and other golf
accessories would generate profit if enough were bought. I choose to sell items that I think they will
most likely want to buy such as confectionery and snacks and also selling products that nearby stores
don’t sell and having services that nearby competing stores don’t have such as oyster top-up and
ATM machine access.”. I found this out from my internet research which informed me that the place
for each country may not be the same. An additional benefit is that it is good short term tactical tool.
As Errol only needs to attract customers in the area of Harrow, he is able to control the area of
distribution with leaflets. It gave me a chance to study, in depth, the effect that the marketing mix has
on the success of a product, in my case Cosmogirl magazine. So this is why I have produced a
caramel and nut chocolate bar which is packaged in foil. AQA GCSE Business Controlled
Assessment 2017 Social Enterprise. The magazine is endorsed by many celebrities who do interviews
for the magazine. Interest must be paid on a loan, this is paid back to the person who lent the money.
Also, Cosmogirl can advertise even more through Tammy stores, which may persuade more
customers to buy the magazine. Business studies Coursework - Study of a small established local
business piece of work is one of many that can be found in our GCSE Case Studies section. Covers
all topics: Organization, Marketing, Finance, People in Business and Operations management.
However, based on my results from the tally table, I can say that it showed that people were
interested in location. Because of this, we have higher bills to pay than other nearby businesses so we
need to finance it through over pricing. With an old people's home in the village and the vast amount
of commuters passing by en route to the train station, this idea could generate a very healthy amount
of revenue. 3. School supply shop- Within a 5 mile radius of East Horsley is 17 schools both private
and state. For instance, an image which can be recognised as a car mechanic’s garage from a leaflet
stack without close inspection would be that of; a car with a hood open and a spanner symbol next
to it. Towards the end of March I will conduct another questionnaire in store to see what changes
could be made to get more sales. Edexcel GCSE Business Controlled Assessment Teacher Support
Book 16 Appendix A: Example research log GCSE Business Version 2012 It is clear that the
controlled assessment is a departure from traditional coursework. Also, almost everybody
interviewed felt that golf balls were overpriced. Tesco provide retail services them sell household
items, food items, kid’s items, and food items. In secondary sector they turn raw materials into
finished products. Other research I also used the Internet to research into the benefits that are offered
by the major retail outlets and found that: Most shops charge for: Y Extended warranty Y Home
delivery and instillation Most shops for free offer: Y Never undersold guarantee Y Good after sales
service Y Convenience Y Customer credit Also I spoke to a owner of a similar shop who said that I
should offer as many benefit for free as possible, as I will most likely sell more thus covering the
cost. This type of distribution needs to be efficient and cheap to run. Sometimes the a products are
brought by both groups, but the advertising is just aimed at one. I should have indicated exactly
what information I wanted, as then I would have been more likely to receive more useful data for my
coursework. A wholesaler will normally give the shop keeper credit, so this free up cash, that can be
used for other things.
It varies from Below the line, which believes in unconventional strategies, such as direct mail,
leaflets, posters, sales promotion, etc. I intend on asking specifically teenage girls, as I believe asking
other age or gender segments would be pointless. The name of the magazine is Cosmogirl, and I have
chosen this particular product as it clearly applies to two market segments. This would not only make
the store less crowded and cramped but it would make the store easier to navigate and would help to
discourage the shoplifting that they are experiencing problems with as the owner said in the
interview. This is because in a job centre the advert will be seen by a number of people who want the
job. This is because the shop isn’t going to produce a huge amount of rubbish. While if selling to the
domestic,market they may just sell over the phone. With an old people's home in the village and the
vast amount of commuters passing by en route to the train station, this idea could generate a very
healthy amount of revenue. 3. School supply shop- Within a 5 mile radius of East Horsley is 17
schools both private and state. This is usually impractical if you don't live near the manufacture, but
that is why they ship them out. Direct sales are basically when a salesperson goes door-to-door
trying to persuade somebody to buy the product. For a advertising campaign to be successful it
must: Y Reach the right audience Y Be attractive and appealing Y Make the money that the audience
cost back in sales. It is crucial that a positive and favourable image is attained by the company so that
sales increase. Edexcel GCSE Business Controlled Assessment Teacher Support Book 16 Appendix
A: Example research log GCSE Business Version 2012 It is clear that the controlled assessment is a
departure from traditional coursework. The shop may, however, take a few customers from the other
golf shop at the local course. The trade description act, which means you can must describe as
truthfully to the best of you knowledge. There will also be an ordering service a delivery service and
a 'Try Before You Buy' service. He could pay a good amount when his business is beginning to boom
to get a good space in the local newspaper or magazine to advertise his business appropriately, again
taking the same precautions (visually appealing, relevant information, etc.). This means they cannot
contain detailed information; only persuasive pictures or slogans. After sales service This is very
important were very expensive products like televisions, kitchen appliances or computers are
involved. The first is the predict cash flow is that some of figures are rough estimates To of got
better estimates I could have asked more then one business of a similar type. A good point is the
papers can have details of the product, and the adverts are relatively cheap to produce. Evaluation
The method of pricing that I have chosen does have some disadvantages. This helps Tescos and
MacDonald’s to meet its aims and objectives because it makes the employee happy and motivated,
and this will give the customers a pleasant shopping experience, which means that Tescos and
MacDonald’s will have a good customer service. Helping this would be the advertisement on local
papers and radio stations. There are many good points though; such as it enables the use of sound,
which can be used to great effect. At the start of each programme a small advertisement would
appear showing that Cosmogirl supports the programme and is sponsoring it. The business needs to
conduct market research using a variety of techniques to be able to obtain this data and produce the
products and services according to the customer’s wants. This helps them to meet their objectives
because they will be selecting the right person for the job and the new employee will be motivated
keeping customers happy (customer service) and this meets the aim because the customer service will
be unbeatable and the customers will have a pleasant shopping experience. Products, brands, and
packaging If your product does not have the benefits that a customer wants the there is no point in
spending money on adverts. There are many advantages and disadvantages, which will help me,
decide which medium to use.
Consequently, professional primary research can be rather costly. Over one hundred pages to help
students understand business terminology, business scenarios and factors to include when
considering essay style answers. Edexcel GCSE Business Controlled Assessment Teacher Support
Book 16 Appendix A: Example research log GCSE Business Version 2012 It is clear that the
controlled assessment is a departure from traditional coursework. By carrying out market research,
other factors such as pricing and packaging can be decided, so that Cosmogirl appeals to a maximum
range of consumers. Price How will I price This must be right, as people will have to buy large
numbers for you to make a profit. An example of an open question for Errol might be. In addition,
newspapers are only read once (if at all, in the case of free newspapers), so the adverts may not be
noticed. See other similar resources ?2.00 (no rating) 0 reviews BUY NOW Save for later Not quite
what you were looking for. We are a family run business that was launched to provide quality second
hand. Obtaining customers means the business must embark on market research; which I am here to
aid Errol with. I believe these results have occurred because nowadays, people are in a lot more of a
rush and so by locating the garage in a convenient area, one where supplies and customers can access
with ease; the business would have a significant increase in customers. A successful business
normally has a good ability to have a clear vision of what they hope to achieve and how to plan for
the future. They provide their own transport to carry their goods. Good choice 15% Lack of choice
67% Poor parking 15% Other 3% Where do you buy your electrical goods from. The magazine can
also be bought over the internet using book services such as or going to the actual Cosmogirl site and
subscribing to it. This is because the advert will be heard by the whole of London, buy I am only at
the moment targeting at the Harrow area. The trade description act, which means you can must
describe as truthfully to the best of you knowledge. This is a good decision as it would be pointless
to show it in daytime television as children would be at school and so the target market would not be
addressed. The company will also have surveys to check how its employees feel about working at
Aemono. Y Higher price- If you know that your product is better then your rivals, and your
customers know that then you can charge a higher price My price: My price will be as low is
possible, so that I can attract the largest number of customers. If the questions are designed and
targeted accordingly, Errol should gain key information to cast a general idea on how to conduct his
promotional campaign, maximise customer satisfaction and other factors needed to start up his
business such as location, selling price ranges, main competitors, etc. If I pay a higher rate then my
staff my feel more valued. In the letter I want to concentrate on Promotion and Place, which are
very important. This only works mostly with services such as trains which make adults and children
pay different prices. I went on the AQA website but it turns out you can choose your own project
Business studies coursework is really easy, its a safe way to get. This means that the adverts are only
seen by the target market and this makes the money spent very cost effective since people would
refer back to the magazine to Errol’s ad. The reason that I am using a questionnaire is that it allows to
gather very detailed information. The reason why this is important is because in the questionnaires
some people commented that the store is somewhat dark. Loans A bank loan is a very common
source of eternal finance for a business. A disadvantage could be that it is quite time consuming.
This means that the market will broken up by age, and gender. Task 2: A suitable site for my business
I will locate my business at 4 station parade Ockham Road South East Horsley KT24 6QN My
business will be located in East Horsley. When they have established the product in the market they
will raise the price. Also there are technical problems likely to arise such as the servers being down
and site maintenance. Another drawback which could set a negative image is if Errol drives around
in a dirty van; keeping it clean would make him seem organised and professional to the eye, and
attracting potential customers is what he wants. Although, I believe that billboards and posters are
more effective for products which are generic and can be used by anyone. This means that if I see
that one product is selling very well then I can buy more form the wholesaler, and if a product is not
selling then I can stock less. This means that you will need to contact an Edexcel centre local to you
in order to sit your exam and pay any fees that are required for this. I went on the AQA website but
it turns out you can choose your own project Business studies coursework is really easy, its a safe
way to get. This is because the shop isn’t going to produce a huge amount of rubbish. Maybe next
time, I should try and make most of the questions multiple choice answers so that it is time efficient
for the consumer to fill out, however I also believe it is necessary to include some open questions so
that the consumer has an opportunity to give their own thoughts and opinions. By taking into
consideration the age of consumers (13-19 years old) it should be understandable that the magazine
cannot be too expensive. This is because it would be impractical to give out free samples,
competitions will take a lot of time to set up and run, and gifts are not of any use as you normally
only buy one of the product, normally. What planning restrictions apply to me- From research into
local planing restrictions have found that I must get permission for the following: Any ballads placed
by me near my shop Shutters Extra building at the rear of shop Any structural work I do not need to
worry about the replacement of doors and windows as my business is in a non listed building. This is
carried out by contacting consumers directly i.e. face-to-face. The primary data is totally new
research which is sometimes very different, depending on the number of people asked and other
factors. Errol could use personal selling in the event of, for instance, musty seats in a car (door-to-
door), door replacements, etc. As a result, there is a general trend in businesses moving towards
internet advertising. It is essential that this factor is right as it could ultimately attract more
consumers to buy the magazine. If the person that I hire is qualified to carry out televisions repairs,
accountants, or any thing else of use then they will be paid more. Mr Turner was keen to aid Errol
undertake this venture, and offered all the information he could give, and was also willing to sell all
his tools and equipment from his garage at a reasonable price. They also have to make sure that
induction training is given to new employees. This is. However, I believe that postage would be quite
an efficient method to use by the company, especially for the subscribers. To do this I must research
into all aspects of a business, using books, people, and computer resources. A other major advantage
is that there is bank near by that has a cash point meaning it easy to withdraw cash. Yes 85 No 15
Which of these would pay extra for? (you can tick more then one) Home delivery 35 Home
instillation 25 Extended guarantee 75 Other 19 Results The results are shown in bar chart form, as
some of the questions the person could tick more then one answer. Some concerns have arisen over
the manipulative advertising market on television due to fast food adverts being shown at times
when children are most likely to watch them. The internet is the best method to carry out this
research as it provides a vast range of information from Cosmogirl and other competitors. Primary
research is specific to Errol’s garage service, and what he wants to find out. It will be easier for a
customer to take a piece of equipment to a local shop, then send it back to a large company. Tesco
does this because it wants to contribute to the capabilities of tomorrow’s workforce while they are
still at school.
During a products life cycle the profit and sales of the product are linked, so if sales fall so does
profit. As I have acknowledged this point throughout my coursework I believe I have now realised
that it is vitally important to get reliable results in order to make justifiable decisions, that I could
support using my results. If your business suffers damage, or is closed then you receive a cash pay
out. This is because the shop isn’t going to produce a huge amount of rubbish. A market segment is a
type of genre which divides the whole market. The financial business has expected to grow 2% from
between 1997 and 2007. GCSE Business Studies (Short Course) Award Code 4131 GCSE Applied
Business (Double Award) Award Code 4136. There are three types of price: Y Low price- To attract
lots of customers, you will have a price lower then your competition. Review 5 Select overall rating
(no rating) Your rating is required to reflect your happiness. Stakeholders range from small
shareholders with a few shares in a company, to communities in which a company has business
premises that may employ a few, or thousands of people. The site also must have easy access for
Lorries and the privilege of allowing Lorries to turn easily on the site. However, keeping the data to
refer to in tables makes it easier to compare some aspects of the questionnaire with others. In my
opinion, the company would be better off advertising the offer through radio and television because
I believe it would be the most effective solution. Horsley's growth rate in the last 5 years has been
15.1% meaning it is a dynamic local economy and housing market. A questionnaire can be carried
out in the street, by telephone, by post, by e-mail. This would remind people that my shop still exists
and it would gain new customers who didn't know about my shop and it would entice them to come
and see the discounts. This is why I am specifically writing to Ms Sharon Douglas, who is the
director of consumer sales and marketing, therefore this is her speciality and will be able to help even
more. In some cases though a product must be made first before a person realises that they need it. It
is my rendition of a rough idea as to how Errol’s questionnaire should be in terms of content and
appearance. This is because the advert will be heard by the whole of London, buy I am only at the
moment targeting at the Harrow area. With flyers, Errol is able to slip them inside monthly free
Harrow Council magazines and gain the interest of potential customers. Vectone Gnanam can get a
loan or do anything else to get money but eventually he will have to pay it back. However the
community will gain if the firm provides jobs for the local community. There goal is to attract people
to buy there products. See other similar resources ?10.00 (no rating) 0 reviews BUY NOW Save for
later Not quite what you were looking for. As Errol only needs to attract customers in the area of
Harrow, he is able to control the area of distribution with leaflets. This means that the market will
broken up by age, and gender. Tesco provides their own transport to carry their goods. This also tells
me that they have obviously made a very good decision by locating the store where it is, and it gives
me an insight into who their target audience may be. Another improvement could have been that I
could have accurately researched the prices of the different advertising media, which I have taken
into account.