Cold Calling Script for Heraldic Solutions: Convincing Renters to Switch to Airbnb

Script# 1

Introduction:

"Hello, [Prospect's Name], this is [Your Name] from Heraldic Solutions. I hope this call finds you
well. I wanted to speak with you briefly about a fantastic opportunity that could significantly
boost your rental income."

Establishing Interest:

"We've been working with homeowners like yourself in the real estate industry, helping them
explore new avenues to maximize their property's earning potential. Have you ever considered
renting your property on platforms like Airbnb?"

Highlighting Benefits:

"Switching to Airbnb can offer you incredible benefits, such as doubling your current rental
income. Our clients have experienced a substantial increase in revenue by tapping into the
short-term rental market. Imagine what that extra income could mean for you and your
financial goals."

Addressing Common Concerns:

1. Security and Trust: "I understand that security and trust are paramount. Airbnb has robust
security measures in place, including verified guest profiles, secure payment systems, and a
reliable review system. Additionally, we at Heraldic Solutions can guide you through setting up
safeguards to ensure a worry-free hosting experience."

2. Maintenance and Cleanliness: "We often hear concerns about property maintenance and
cleanliness. Rest assured, Airbnb guests are held to high standards, and you have control over
the frequency and timing of rentals. We can also provide resources and tips to make the
turnover process seamless, ensuring your property is well-maintained."

3. Legal and Regulatory Compliance: "Compliance is crucial, and we understand the

importance of adhering to local regulations. Our team is well-versed in the legal aspects of
short-term rentals, and we'll work with you to ensure that you comply with all relevant laws
and regulations."
Closing the Conversation: "Making the switch to Airbnb could be a game-changer for your
rental property. We would love to discuss this opportunity further and address any specific
questions or concerns you might have. Would you be open to scheduling a brief consultation at
your convenience?"

Follow-up:

"If now isn't the best time, we can also send you more information via email. What's the best
email address for you, [Prospect's Name]?"

Script# 2

Introduction:

Agent: Hi, [Prospect's Name]! This is [Your Name] from Heraldic Solutions. How are you today?

Prospect: I'm good, thank you. Who is this?

Agent: Great to hear! I'm reaching out today because we've been working with homeowners in
the area and helping them significantly increase their rental income. Have a moment to talk
about a fantastic opportunity related to your property?

Establishing Interest:

Agent: We've discovered that many homeowners in your area are doubling their rental income
by making a simple switch to Airbnb. Have you considered exploring this option with your
property?

Addressing Potential Objection:

Prospect: I'm not sure. What's the benefit of using Airbnb over traditional renting?

Agent: That's a great question. Airbnb allows you to tap into the short-term rental market,
where demand is often higher than traditional long-term rentals. This typically leads to a
substantial increase in rental income. On average, homeowners in your area have seen a
doubling of their revenue. It's a fantastic way to maximize your property's potential.
Highlighting Key Advantages:

Agent: Here are some key advantages:

1. Increased Income: As mentioned, our clients often see a significant boost in their rental
income.

2. Flexibility: You have the flexibility to choose when to rent out your property and for
how long.

3. Low Risk: Airbnb offers host guarantees and insurance, minimizing the risks associated
with short-term rentals.

Building Trust:

Agent: We've successfully assisted many homeowners in your neighborhood with this
transition. Our team is well-versed in the local market and can guide you through the entire
process.

Addressing Further Concerns:

Prospect: What about the potential issues with guests or property damage?

Agent: That's a valid concern, and it's something we take seriously. Airbnb has host protections
and guarantees to cover property damage, and you have control over who stays in your home.
Additionally, our team provides support to address any issues that may arise during the rental
period.

Closing:

Agent: I'd love to discuss this further and provide you with more detailed insights tailored to
your property. Can we schedule a brief meeting at your convenience to explore how Airbnb
could benefit you?

Script# 3
Introduction:
  Greeting: "Hi [Landlord Name], my name is [Your Name] from Heraldic Solutions. We
help property owners maximize their rental income through short-term rental platforms
like Airbnb."

 Hook: "I'm reaching out because I noticed you have a beautiful property listed for rent
in [Area]. Would you be open to a quick chat about potentially doubling your monthly
income through Airbnb?"

Value Proposition:

 Highlight the potential for increased revenue: "Based on similar properties in your
area, you could earn up to [X%] more per month by listing your place on Airbnb
compared to traditional long-term rentals."

 Showcase the benefits of Airbnb:

o Flexibility: "You have complete control over your pricing and

availability, allowing you to rent when it's convenient for you."

o Wider reach: "Reach a global audience of potential guests, increasing your

booking chances."

o Reduced tenant hassles: "Enjoy a more hands-off approach with shorter stays
and professional Airbnb management services available."

Addressing Objections:

 Objection: "I'm worried about wear and tear."

 Response: "Airbnb offers Host Guarantee protection against damages up to $1

million, and you can implement house rules to ensure responsible guest behavior."

 Objection: "I don't want strangers in my house."

 Response: "You can carefully screen potential guests through reviews and
references, and choose booking settings that suit your comfort level."

 Objection: "Managing an Airbnb listing seems like too much work."

 Response: "Heraldic Solutions offers comprehensive Airbnb management

services, taking care of everything from listing creation to guest communication and
cleaning."

Call to Action:
  Offer a free consultation: "I'd be happy to schedule a free consultation to discuss your
specific property and answer any questions you might have about Airbnb hosting."

 Provide social proof: "We've helped hundreds of property owners in your area achieve
success with Airbnb. Let me share some of their testimonials with you."

 Next steps: "Thank you for your time, [Landlord Name]. Is there a good time for me to
follow up next week to see if you're interested in learning more?"

Additional Tips:

 Be friendly, professional, and enthusiastic.

 Tailor your script to each landlord's specific property and situation.

 Be prepared to answer questions about legalities, regulations, and safety concerns.

 Offer a free trial or incentive to encourage landlords to try Airbnb.

 Follow up with interested leads promptly and continue to nurture the relationship.