MARK 4005

A P P L I E D B U S I N E S S C O M M U N I C AT I O N

WELCOME TO WEEK 2
AGENDA

• Quick recap of groups and contract signed last week

• New students added to teams:
• Recap of last week’s second reading (chapter 10)
• Visit by business librarian Corinne Abba to discuss research and academic
honesty
• Summary of documentation best practices, APA style
• Group Infographic Assignment introduced
• In-class Activity 1 (2%)
INTERPERSONAL COMMUNICATION
BEST PRACTICES
• Professionalism (10.1)
• Conversations/constructive feedback (10.2)
• Phone/voicemail (10.3)
• Teamwork (10.4)
• Meetings (10.5)
VISIT BY BUSINESS LIBRARIAN

• Doing high-quality research at the GBC library

– Finding articles: Business Source Complete, Statista
– Finding images
• Academic honesty expectations/best practices
DOCUMENTATION BASICS (APA
STYLE)
• What is documentation and why is it important?
• What is APA style?
– In-text citations
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_
style_guide/in_text_citations_the_basics.html
– Reference list citations
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_
style_guide/reference_list_articles_in_periodicals.html
GROUP INFOGRAPHIC ASSIGNMENT
(10%)
• A chance to work with infographic-building software, demonstrate your
knowledge gained in our “intercultural communication” discussion (next
week), and demonstrate your research/documentation skills
– Each team will choose a geographical region and create an infographic for
internal company use (imagine employees are travelling abroad for an important
meeting in this country)
– Your infographic will provide cultural and other information on this country to
help the sales team
• Detailed assignment will be available next week
• Let’s add any remaining students who were absent in Week 1 to our
existing teams
IN-CLASS ACTIVITY 1 (2%)

• On Brightspace, Week 2 module – available in the last hour of class

NEXT WEEK

• We’ll discuss the importance of audience analysis, intercultural skills, active

listening and non-verbal communication to business communication
• Prepare by reading as per course outline: 1.2-1.5 and 2.3-2.5
• We’ll look at the Infographic Assignment handout together and you can
start working on the assignment