Check Point 2

Class: SE17A05

Group Group Name

Leader (& Major) Michael Pham (BA)
Member (& Major) Nick Nguyen (SE)
Marry Pham (BA)
Marry Pham (BA)
Marry Pham (BA)

MARKETING RESEARCH (Qualitative Research)

Qualitative Research - Interview with 1-2 expert(s)
- Interview with 1-2 customer(s)
Expert - Information (Name, Title, Company, vv…)
- Interview Time & Date
- Interview questions
- Video recorder/ Voice recorder (link)
- Script (link)
- Summary
- Findings
- Conclusion
Customer - Information (Name, Title, Company, vv…)
- Interview Time & Date
- Interview questions
- Video recorder/ Voice recorder (link)
- Script (link)
- Summary
- Findings
- Conclusion

MARKETING RESEARCH (Quantitative Research)

Quantitative Research The product-market fit (PMF) survey with (at least) 100 people
Research Objective Statements that the research project will attempt to achieve. They
provide the guidelines for establishing a research agenda of activities
necessary to implement the research process.
Population The identifiable total set of elements of interest being investigated
by a researcher.
Sample A randomly selected group of people or objects from the overall
membership pool of a target population.
Sample size The determined total number of sampling units needed to be
representative of the defined target population.
Sampling The process of selecting a relatively small number of elements from
a larger defined group of elements so that the information gathered
from the smaller group allows one to make judgments about that
larger group of elements
Questionnaire A set of questions and scales designed to generate data to address
research objectives.
Google Form (link)
Data Analysis & Data analysis is the practice of working with data to glean useful
Findings information, which can then be used to make informed decisions.

Conclusions &
Recommendations

VALUE PROPOSITION
Customer Job(s) JOB-TO-BE-DONE: What are the jobs your customer is trying to
get done in work or life? These could be both functional and social.
What basic needs do your customers have (emotional and/or
personal)?
Pains PAINS: What is annoying or troubling your customer? What is
preventing him or her from getting the job done? What basic What is
hindering your customer’s activities?
Gains GAINS: What would make your customer happy? What outcomes
does he or she expect and what would exceed their expectations?
Think of the social benefits, functional, and financial gains.
Pain Relievers PAIN RELIEVERS: How can you help your customer relieve his
pains? Be explicit about how they can help.
Gain Creators GAIN CREATORS What can you offer your customers to help them
fulfill the gains? Be concrete (in quantity and quality)!
Products & Services PRODUCTS AND SERVICES What are the products and services
you can offer your customer so he can get his job done? How is it
not a silver bullet?