BDP Assignment Skill 5

1. Create a basic Shopify store: create a basic Shopify store from scratch. You can choose
any theme and customize it as per their requirements. Also, add a few products and set up
payment and shipping options.

2. Customize a Shopify theme: A Shopify theme is to create a unique look and feel for the
store. should modify the theme files, add new sections, and tweak the styling to match their
branding. Add a minimum of 20 products & 5 pages to each store.

3. Complete SEO for each page

4. Make sure the content and images in the store are unique.
Note: Minimum 3 stores should be submitted, marketing campaign just make screenshots.
1. The Product People

Product List:
Home Page:

SEO editing:
2. Crazy Cars

Home page:
Pages:

SEO Editing:
3. Plantonics

Product List:

Pages:
Home Page

SEO editing:
 Amazon product Launch Assignment
.Here are the guidelines for the assignment:
1. Product Selection: You may choose any product category, but it should be a product that
is not currently sold on Amazon. You will need to research the market demand, competition,
and profitability of the product before making a selection.

2. Market Research: You will need to conduct thorough market research to understand the
customer needs, preferences, and purchasing behavior. You may use tools like Amazon's
Best Seller Rank, product reviews, and customer feedback to gauge the competition and see
what customers want.

3. Amazon Account Setup: You will need to set up a professional Amazon seller account and
create a product listing for your chosen product. Your product listing should be optimized for
Amazon's search algorithm.

4. Pricing Strategy: You will need to determine the appropriate price for your product based
on your costs and the competition. You should create a pricing matrix based on different
scenarios.

5. Promotion Strategy: You will need to create a promotion strategy to drive traffic and sales.
This might include running Amazon ads, leveraging social media and email marketing, and
offering promotions or discounts to generate interest. You should create a promotion plan
with specific goals and tactics.

6. Monitoring and Adjustment: You will need to monitor your sales and customer feedback
and adjust your strategy as needed. You should provide regular reports on your sales,
customer feedback, and adjustments made to your strategy.

Your submission for the assignment should include:

1. A report on your product selection, market research, and pricing strategy.
2. A product listing for your chosen product.
3. A promotion plan with specific goals and tactics.
Report :
During summer season, there will be high demand for earthen pots. People who live abroad,
is not getting to know the product or sometimes they are not getting these products nearby.
Not only abroad, but also in our cities, the people who sell earthen pots substantially
decreased. Hence, I choose earthen pots are the product.

I will first check for the manufacturers nearby and filter for the one that best suits my
planning, pricing, and the quality I expect. Apart from pots, earthen cooking vessels can also
be kept as a plan B. Since we are getting directly from manufacturers the spending will be
less and the profit will be more. If both pots and vessels go out well we can establish them
together. During the Summer season, the trend for pots and utensils will be more and if we
sell at that time we can gain more profit. The target audience will be people who cook, and
who like natural products, and handmade products.

Mitticool and Ecocraft are the two companies that takes up the manufacturing of earthen
pots and sell online. The competitors are less and sustainability depends on how good our
products are.

● Product Title: Mitti Kadai

● Product Description: Worried about a balanced diet? Do you know you can generate
a balanced diet food by cooking at a right utensil? Mitti Kadai is one among them.
Made from desi mitti, this mitti kadai brings all the necessary nutrients into your diet.
● Price: At manufacturing price - 199 (small), 299(medium), 399(large)
● Availability: In stock
● Specifications: Made with desi mitti, water. No color coating, seasoned.
● Customer Reviews and Ratings: A survey showed that 98% of the people who used
mitti kadai loves it and buys from us again.
● Shipping Information: Cash On Delivery is available
● Seller Information: The Mitti People
● To position our brand in the market, first of all, it should gain the trust of people or
target customers. Make customers believe that The Mitti People offers the best
earthen pots.
● To achieve the trust, we have to spend more on quality. People struggle with
seasoning a pot where they eventually break it by applying too much of heat. When
we provide seasoned pots, they do need to do anything but to cook and eat.
● In the competitive world, so many people may have the same imagination and even
have made it into a product. But selling it online with marketing strategies will make
us unique.
● To stand out from the crowd, we have to make some strategies.
● Make your brand name a generic name
● For example, people don’t refer to noodles rather they refer to them as Maggie.
Likewise, people should refer to mitti kadai whenever they say about earthen pots,
● People whenever they come across any similar product, they should name it as your
product.
● Branding strategy starts with finding where we stand in the market. We already know
that there are only two competitors and are not so famous.
● We now know that we are ranked as No.3 in this game.
 ● The next step would be to understand the strength of gamers who compete with you.
● Here the gamers are the two companies that market earthen pot products.
● Next, we need to find the unique features of our product. Our unique feature is that
we are selling seasoned pots and they are not artificially colored like others do.
● This is very important to move on to the next level.
● Our pots positions on these unique features.
● After positioning yourself, start pitching your product keeping in mind the unique
features. To pitch and sell it, we need the assistance of e-commerce websites such
as Amazon.
● The unique features will take our products to great reach.
● Ensure customers like these unique features so that they form a brand.
● Sampling helps us to minimize the loss.
● Loss here refers to the discrepancies that can occur when a product is launched in
the market. We can conduct more surveys and get feedbacks from our customers.
● From those feedbacks,we need to solve the conflicts that consumer faces.

Things to be kept in mind:

1. Product performance
2. Customer likingness
3. Preferences of customers
4. Products that are no longer needed in the market
5. Impact of social media in our sales
6. Ratings for our products and services
7. Profit Margin
8. Geological insights
9. Trends and seasonality
10. Effectiveness of campaigns
11. Compare with other sellers
12. Get to know the milestones of our online business
13. The conversion rate of new customers
14. Customer Loyalty
15. Return rates
16. Effectiveness of social media campaigns
17. The time period for acquiring new customers
18. Get to know the customer experience
19. Segregate positive and negative feedback
20. Traffic source analysis
Facebook Post content for Mitti Kadai:
Take Your Culinary Journey to another level with Mitti Kadai!
Introducing our authentic Mitti Kadai, the secret ingredient to add that extra dose of flavor
and tradition to your cooking.
Flavor: Experience the magic of cooking in an earthen pot. It enhances the natural
flavors of your dishes, making every meal a delight for your taste buds.
Healthy Cooking: Made from eco-friendly clay, our Mitti Kadai not only delivers
delicious meals but also retains essential nutrients, promoting healthier eating.
Versatility: From hearty curries to fragrant biryanis, this Kadai does it all. It's not just
cookware; it's an essential part of your kitchen.
Join the Mitti Kadai revolution and savor the essence of traditional cooking.
#MittiKadai #FlavorfulCooking #EcoFriendly #KitchenEssentials

Instagram Post content for Mitti kadai:

Cook with Tradition - Mitti Kadai
Uncover the timeless charm of our Mitti Kadai, the ultimate kitchen essential.
● Flavor Infusion: Elevate your dishes to gourmet levels with the unique
flavor-enhancing properties of our Mitti Kadai. Each bite is a taste of tradition.
● Nature's Goodness: Crafted from eco-friendly clay, it retains the essence of natural
ingredients, ensuring your meals are as healthy as they are delicious.
● Versatile Beauty: A stunning addition to your kitchen, the Mitti Kadai is perfect for
cooking a wide range of dishes. Plus, it adds that touch of rustic elegance to your
home.
Bring home the magic of Mitti Kadai today and embrace the art of authentic cooking.
#MittiKadaiLove #FlavorfulMeals #EcoFriendlyLiving #CookingTradition