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Lecture 11
Movie poster
Movie posters
3 most important things to consider:
Style of the movie
convey the general mood of film to its graphic design
For example, if you work on an action or horror movie poster, you
should create an intense or dark atmosphere – if it’s a comedy, it
would be better to choose a funny and light style
striking, memorable and focused on a single, clear message
Movie posters
Text
The text/title should be big, catching the attention
Usually there is also the name of the director, names of
main actors or characters, the release date and a billing
block
Images
Scenes/photos from the movie
Symbolic substitutes
Illustration instead of photos
Movie posters
Colors:
Avoid too many colours
Movie posters
Iconography – showing without telling
Types of posters - inserts
Types of poster – one person in the
centre
Types of movie posters – cast photo
Types of poster – simple but catchy
Types of poster - retro
Common mistakes
Too many elements
And in the same time –
not enough to catch your
attention
What is the movie
about?
Common mistakes
Hard to read the title
The title should be catchy,
first thing you see and
remember
Common mistakes
Looking like simple
stock images
Common mistakes
Going too far with the
crop tool
Common mistakes
Trying to show it is a
connected to the X-men
original movie
The face is too small to
fill the silhouette
Common mistakes
Overly photoshoped
Stars hardly look like the
look in real life
Common mistakes
Separate images used –
not a full cast shot
Light sources do not
match
Common mistakes – sum up
Design curves
Movie poster
Task this week
Design a movie poster
You can use images I provide, find your own
Follow the main principles
Write a short description with your submission what they
movie is about and how you try to convey it with the
poster