WORKSHEET 10

FIRM’S STRATEGIC ISSUES/CHALLENGES

INTERNAL ENVIRONMENT
What strategic issue or problem merit front burner How do you best measure
attention? the strategic issue?

Please phrase your issues as questions: How can we… / Please select qualitative and
What should we do to….? quantitative decision criteria
(see examples on back page).
Strategic issue 1: flexibility
How lululemon can compete with rivalries in ongoing
market (offerings)

Which strategic analysis was this issue taken from?

Ws 1 and 2
(

Strategic issue 2: Customer satisfaction

How lululemon identify their best target customers

Which strategic analysis was this issue taken from?

Ws 1

Strategic issue 3: Customer satisfaction

How lululemon maintain brand image and their product goodwill
quality

Which strategic analysis was this issue taken from?

Strategic issue 4: Brand equity

How can lululemon capitalize the industry growth in north Market share
america

Which strategic analysis was this issue taken from?

Example measures

These are some of the decision criteria that will help you determine your best strategic
alternative.

Quantitative Decision Criteria Qualitative Decision Criteria

Revenue (can be specific to a product line) Competitive advantage
Profit (gross, operating or net) Employee morale
Growth Rate (of a specific value) Customer satisfaction
Market share (can be specific to a region) Safety
Inventory turnover Synergy
Cashflow Trust
Staff turnover Brand equity
Time to complete Cultural sensitivity
Number of new products, patents, customers, etc Goodwill
Risk (Cost) Visual appeal
Etc Ethics
Flexibility
Etc

Are there additional decision criteria that need to be considered to measure the big problem?