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The translation of strategy into action primarily takes place in a firm's

A. mission statement.

B. executive summary.

C. business model.

D. code of conduct.
c
During the process of formulating an effective business model, a firm's managers
should first

A. transform their strategy of how to compete into a blueprint of actions and initiatives.

B. implement their strategy at corporate, strategic business unit, and functional levels.

C. implement their blueprint of actions and initiatives through structures, processes,


culture, and procedures.

D. evaluate the firm's strategy already in effect and take corrective actions if necessary.
a
_____ is a business model in which the manufacturer sets a fixed price on a product,
but the retailer is to free set its own price.

A. Agency

B. Freemium

C. Bundling

D. Wholesale
d
Best Cut Inc. sells cutlery by having salespeople set up appointments with potential
customers and give them a sales pitch for the product. When a salesperson sells
cutlery, he or she gets a predetermined percentage commission. This type of business
model is called

A. an agency.

B. bundling.

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C. wholesale.

D. a freemium.
a

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