SEVEN BRAND PERSPECTIVES

Name: Madhumitha R

Reg.No: 727822TPMB057

Class: II MBA – A

Subject: Strategic Brand Management

 COCO-COLA

Seven Brand Perspectives

Visual & Verbal Brand Image

Value Perspective
Perscpective Perspective
• Visual - Coca-Cola • Coca-Cola products • Coca-Cola is often
has a classic red and are relatively associated with
white logo with a affordable, making happiness,
distinct, curvy bottle them accessible to a togetherness, and
shape, which wide audience. nostalgia.
signifies a timeless
and refreshing
beverage.
• Verbal - Slogan
"Open Happiness"
(idea of joy and
happiness)

Added Value Perceptual Personality Positioning

Perspective Appeal Perspective Perspective
Perspective
• Coca-Cola • Timeless and
• Coca-Cola's • It appeals to Classic: Coca-
added value projects a
those seeking a friendly and Cola has
comes from its refreshing, maintained a
marketing and celebratory
sweet beverage personality classic image
sponsorship of over the years,
events like the positioning
Olympics and itself as a brand
World Cup. with timeless
appeal
 NIKE

Seven Brand Perspectives

Visual & Verbal Brand Image

Value Perspective
Perscpective Perspective

• Nike's swoosh logo • Nike offers • Nike is perceived as

is simple yet premium sports and an empowering,
powerful, athletic wear, often performance-driven
symbolizing associated with brand.
movement and quality.
victory
• "Just Do It"
encourages action
and a can-do
attitude.

Added Value Perceptual Personality Positioning

Perspective Appeal Perspective Perspective
Perspective • Nike is
• Nike's added • Nike projects positioned as a
• It appeals to a bold,
value comes athletes, sports premium
from determined, athletic and
enthusiasts, and and
innovative those seeking lifestyle brand
sports competitive that represents
active personality.
technology and lifestyles. innovation,
celebrity performance,
endorsements. and a "just do
it" attitude.
 TESLA

Seven Brand Perspectives

Visual & Verbal Brand Image

Value Perspective
Perscpective Perspective

• Tesla's sleek electric • Tesla products are • Tesla is seen as a

car designs and the high-priced but pioneer in electric
"T" logo represent emphasize long- vehicles and clean
cutting-edge term savings on energy solutions.
technology. fuel.
• Accelerating the
World's Transition
to Sustainable
Energy" conveys
their mission for
sustainability.

Added Value Perceptual Personality Positioning

Perspective Appeal Perspective Perspective
Perspective
• Tesla's added • It appeals to • Tesla projects a • Tesla positions
value comes environmentally futuristic and itself as a
from conscious environmentally cutting-edge,
autonomous consumers and responsible innovative, and
driving features tech enthusiasts. personality. sustainable
and eco-friendly electric vehicle
innovations. (EV) company
that's leading
the transition to
a sustainable
energy future.