KEY DIFFERENCES BETWEEN

DATA INTEGRITY &

DATA QUALITY
G R O U P 4
 ASPECT DATA INTEGRITY DATA QUALITY

Data quality refers to the fitness for

Refers to the wholeness of data,
DEFINITION → Ensure accuracy, consistency,
→
use of data
Ensure data meets its intended
and reliability of data
purpose

Accuracy, consistency, reliability, Accuracy, completeness,

KEY ATTRIBUTES
security consistency, relevance, timeliness

Intended use: Personalize product

E-commerce Website
recommendations
A customer database must ensure
EXAMPLE A sales report must include all
all email addresses are accurate
products sold within a specific
and updated.
timeframe.
ASPECT DATA INTEGRITY DATA QUALITY

Uses techniques like encryption, Utilizes data profiling, data cleansing,

Mechanisms checksums, access controls, and data data standardization, and data
validation to maintain data integrity. governance to improve data quality.

Primarily concerned with data accuracy Primarily concerned with the fitness for
Focus and protection against corruption or use and relevance of data in specific
unauthorized changes. contexts.

Spans the entire data lifecycle, from Primarily focuses on data usage and
Scopes creation and storage to transmission and appropriateness within specific
processing. business processes or analytical tasks.
ASPECT DATA INTEGRITY DATA QUALITY

Leads to inaccurate information,

Impact of Can lead to data loss, security breaches,
wrong decisions, and reduced
issues or lack of trust
operational efficiency

Financial transactions, medical records, Primarily concerned with the fitness for
Application legal data, etc., where data accuracy and use and relevance of data in specific
security are paramount contexts.
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