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    marcelapenacorrea
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    The business was started due to a lack of good Catholic books and a desire to promote faith and morals. They have sold over 3,000 books in Bogota and over 10,000 in Colombia total, and expect sales to double next year. The founder plans to use any investment to open a physical library where books can be purchased or accessed through a subscription. While lack of money was a challenge, the founder believes everything will work out as God intends. The target market is all those wanting to learn more about their faith, and marketing will be done through social media, Catholic influencers, flyers at churches and schools, and partnering with religious groups. Pricing of books is kept regular and affordable to ensure wide

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    The business was started due to a lack of good Catholic books and a desire to promote faith and morals. They have sold over 3,000 books in Bogota and over 10,000 in Colombia total, and expect sales to double next year. The founder plans to use any investment to open a physical library where books can be purchased or accessed through a subscription. While lack of money was a challenge, the founder believes everything will work out as God intends. The target market is all those wanting to learn more about their faith, and marketing will be done through social media, Catholic influencers, flyers at churches and schools, and partnering with religious groups. Pricing of books is kept regular and affordable to ensure wide

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views2 pages

    My Bussiness Interview

    Uploaded by

    marcelapenacorrea
    The business was started due to a lack of good Catholic books and a desire to promote faith and morals. They have sold over 3,000 books in Bogota and over 10,000 in Colombia total, and expect sales to double next year. The founder plans to use any investment to open a physical library where books can be purchased or accessed through a subscription. While lack of money was a challenge, the founder believes everything will work out as God intends. The target market is all those wanting to learn more about their faith, and marketing will be done through social media, Catholic influencers, flyers at churches and schools, and partnering with religious groups. Pricing of books is kept regular and affordable to ensure wide

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1. What inspired you to start your business?

    - My experience in libraries
    - Lack of good books
    - Abundance of bad books
    - Ignorance about faith
    2. How did you come up with the valuation for your company?
    - Inspired in the business Historias de fe.
    3. What sets your product/service apart from competitors?
    - Promote good morals.
    - Sales of catholic old catholic books.
    - Volunteers and work in community.
    - Charity.
    - Not just money.
    - We don’t want to recognize or be a world-famous brand.
    4. Can you share your sales figures and growth projections?
    We have sold 3,000 books in our first semester here in Bogotá (130,000,000) , and in
    Colombia more than 10,000. We expect to double this sales figures for the next semester in
    2024 with more people who wants to support and share this beautiful business.

    5. How do you plan to use the investment to scale your business?


    At the beginning of my business the idea was to start selling books from a virtual store then
    with the income we could reinvest in a physical store but more like a library in which you
    can buy or enjoy our books free with a subscription program.

    6. Have you faced any major challenges, and how did you overcome them?
    Yes, may be the lack of money, but everything is going to be as God want so there’s no
    problem.
    7. What is your target market, and how do you plan to reach them?
    Our target market is everyone who wants to know more about their faith, someone who
    desire to be near God and want to be saint. There’s no a limit respect to age. To reach
    people, I create a plan of marketing that consist of:
     Pray to God, Holy Mary, and San José.
     Social Networks.
     Catholic influencers who can support our project, to make us known.
     Publicity through flyers out of churches, schools, or universities.
     Be linked with chapel groups or catholic communities.

    8. How did you determine your pricing strategy?


    Prices of books ---- Regular price, not to expensive because the idea is that everyone have
    access to read our books. (Not more than $50.000)
    Shipping cost is free.
    Salaries ---- Everyone has their retribution according to the labor.

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