The Business Model Canvas
Designed for: Lego
Key Partnerships
Customers as co creators
Logistic and shipping partners
Technology partners like Nintendo,
Mario, WWF, Apple, Google and Microsoft
Educational Institutions like MIT
Logistic and shipping partners
Childhood Artificial Intelligence
platforms like popbots
Cost Structure
Research and Development expenses
Establishment and maintenance of retail shops
Raw material expenses
Manufacturing expenses
Employee salaries
Logistic and distribution expenses
Software licensing expenses
Taxes
Theme licensing expenses (Ex: Star Wars)
Legal Expenses
Advertisement and Promotion expenses
Development and maintenance of networks, websites for consumers to join and provide their ideas
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer
Designed by: Chaithanya Date: Version: 1
20-02-2023
Key Activities Value Propositions Customer Relationships Customer Segments
The first stage is to identify market trends and
For Children :Is centered around Contacted by the designers with the market
developments including contact by the designers
fostering creativity, imagination
directly with the market. directly either stationed in the toy stores or Children
and fun
interviewing the children.
The second stage is the design and development
of the product based upon the results of the first For Adult Hobbyist: For adult Adults Hobbyist
stage hobbyists lies in providing a creative Quality of the products, Community,
outlet and a sense of nostalgia. Parents & Gift Buyers
The third stage the designs are then prototyped
using in-house stereo lithography machine
Co- creation, social media, Online Stores
For Parents & Gift Buyers: Providing a
trusted and timeless toy that offers both Collectors
Brick decoration and packaging, licensing and entertainment and educational value. Offline Channels, nLego Builder App
partnerships, validation, Manufacturing,
Promotion, Sales, Customer Service, R&D,
Schools/Educators
Theme park development, retail store management, For Collectors: Lego sets are more than a Subscriptions
business consultancy toy. Some people spend their lives Business Teams
collecting rare Lego Minifigures and
expensive Lego kits Personalized marketing campaigns
Partnering or R&D for design and For Schools/Educators: Wide range of Families visiting-
development of AI based Interactive toys. Lego education products and resources Lego theme parks
For Business Teams : Lego serious play is form of Retailer and Distributors
business consultancy fostering creative thinking
Key Resources in which team members build metaphors of their
organizational identities and experiences using
Channels
Brand, Lego bricks Lego Retail Stores AI Training Institutes/colleges
Plastic and the manufacturing facilities Video games, Board Games Lego Lands/Amusement Parks
Creative and innovative culture Films and Television
Schools, Website
Books and Magazines, Instruction Manuals
Lego expertise design and engineering My Lego Network , a social networking site
employees Children Clothing,
Lego Life App, App Store, Google play,
Intellectual properties, 3D modelling software Mass customization
Lego official websites, Distribution network Amazon, Retailers
Interactive toy experiences,
AI training for students
R&D for development of AI integrated toys,
Subscriptions and
Technology and Software Interactive browsing experiences
Revenue Streams
Sale of its toys and games sets,
Licensing of its brands and intellectual properties,
Lego-branded video games
Television programming
Content monetization, Business consultancy
Lego movie, Lego Theme parks, e-commerce platforms Subscriptions
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