Professional Documents
Culture Documents
UNIT -1
COOPERATIVE MANAGEMENT
Introduction of Management
Every human being has several needs and desires. But no individual can satisfy all his wants.
Therefore, people work together to meet their mutual needs which they cannot fulfil individually.
Moreover, man is a social being as he likes to live together with other people. It is by working and
living together in organised groups and institutions that people satisfy their economic and social
needs. As a result there are several types of groups, eg., family, school, government, army, a
business firm, a cricket team and the like. Such formal groups can achieve their goals effectively
only when the efforts of the people working in these groups are properly coordinated and controlled.
The task of getting results through others by coordinating their efforts is known as management. Just
as the mind coordinates and regulates all the activities of a person, management coordinates and
regulates the activities of various members of an organisation.
Management is getting things done with effectiveness and efficiency. It is designing and
maintaining an environment in which individuals working together accomplish selected aims
efficiently.
Management is the first of the modern institutions to shape the society. It pays a vital role in
modern world. It regulates man’s productive energies. It organizes factors of production. Peter
Drucker observes that without the leadership of management, a country’s resources of
production remain resources and never becomes production. Management converts a mob into
an organization, and human efforts into performance. ‘Management’ is the catalyst which
makes possible rapid economic and social development in freedom and with human dignity.
MEANING OF MANAGEMENT
As the term ‘management’ is used in several contexts, it has different meanings to different
people. Management has three different meanings:
1. As a Noun
When used as a noun, management refers to all those who have both responsibility and
authority to manage an organization and who are responsible for the work of others at all levels.
W.J. Reddin states that “a manager is a person occupying a position in a formal organization
who is responsible for the work of at least one other and who has formal authority over that
person. Persons, whose work he is responsible for, are his subordinates.”
2. As a Process
Management is also tasks, activities and functions. As a process, management refers to what
management does, i.e., the function performed by management ‘Managing’ is considered as a
process which may include a variety of functions, principles, techniques, skills and other
measures of accomplishing the work and activities of organization. Management as a process
implies a series of actions or elements. These are planning, organization, staffing, directing, co-
ordination etc.
3. As a Discipline
Sometimes, the word ‘management’ is used to connote the body of knowledge and practice. In
this sense, it becomes a separate subject, a field of learning, and an organized, formal discipline.
It is young discipline.
DEFINITION OF MANAGEMENT
Management is the coordination of all resources through the process of planning, organising,
directing and controlling in order to attain stated objectives. —Henry L. Sisk.
Management is the art of knowing what you want to do and then seeing that it is done in the
best and cheapest way.
—F.W.
Taylor
To manage is to forecast and to plan, to organise to command, to coordinate and to control.
—Henry Fayol
Management is guiding human and physical resources into dynamic organisational units which
attain their objectives to the satisfaction of those served and with a high degree of morale and
sense of attainment on the part of those rendering service.
—American Management
Association
Management is a multipurpose organ that manage a business and manages Managers and
manages Workers and work.
—Peter Drucker
NATURE OF MANAGEMENT
To understand the basic nature of management, it must be analyzed in terms of art and science,
in relation to administration, and as a profession, in terms of managerial skills and style of
managers.
Management as a Science
Science means a systematic body of knowledge pertaining to a specific field of study. It
contains general principles and facts which explains a phenomenon. These principles establish
cause-and-effect relationship between two or more factors. These principles and theories
help to explain past events and may be used to predict the outcome of actions. Scientific
methods of observations, and experiments are used to develop principles of science. The
principles of science have universal application and validity.
Thus, the essential features of science are as follows:
(i) Basic facts or general principles capable of universal application
(ii) Developed through scientific enquiry or experiments
(iii) Establish cause and effect relationships between various factors.
(iv) Their Validity can be verified and they serve as reliable guide for predicting
future events. Let us now examine as to what extent management satisfies the above
conditions:
(i) Systematic body of knowledge: Management has a systematic bodyof knowledge
consisting of general principles and techniques. These help to explain events and serve as
guidelines for managers in different types of organisations.
(ii) Universal principles: Scientific principles represent basic factsabout a particular field
enquiry. These are objective and represent best thinking on the subject. These principles
may be applied in all situations and at all times. Exceptions, if any, can be logically
explained. For example, the Law of Gravitation states that if you throw an object in the
air it will fall on the ground due to the gravitational force of the earth. This law can be
applied in all countries and at all points of time. It is as applicable to a football as it is to
an apple falling from tree. Management contains sound fundamental principles which can
be universally applied. For instance, the principle of unity of command states that at a
time one employee should be answerable to only one boss. This principle can be applied
in all types of organisation-business or non business. However, principles of
management are not exactly like those of physics or chemistry. They are flexible and need
to be modified in different situations.
Scientific enquiry and experiments: Scientific principles are derivedthrough scientific
investigation and reasoning. It means that there is an objective or unbiased assessment of
the problem situation and the action chosen to solve it can be explained logically.
Scientific principles do not reflect the opinion of an individual or of a religious guru.
Rather these can be scientifically proved at any time. They are critically tested. For
example, the principle that the earth revolves around the sun has been scientifically
proved. Management principles are also based on scientific enquiry and investigation.
These have been developed through experiments and practical experience of a large
number of managers. For example, it has been observed that wherever one employee has
two or more bosses simultaneously, confusion and indiscipline are likely to arise, with
regard to following the instructions.
(iii) Cause and effect relationship: Principles of science lay downa cause and effect
relationship between related factors. For example, when water is heated up to 100ºC, it
starts boiling and turns into vapor. Similarly, the principles of management establish
cause and effect relationship between different variables. For instance lack of balance
between authority and responsibility will cause management to become ineffective.
(iv) Tests of validity and predictability: Validity of scientific principlescan be tested at any
time and any number of times. Every time the test will give the same result. Moreover,
the future events can be predicted with reasonable accuracy by using scientific principles.
For example, the Law of Gravitation can be tested by throwing various things in the air
and every time the object will fall on the ground. Principles of management can also be
tested for their validity. For example, the principle of unity of command can be tested by
comparing two persons, one having a single boss and other having two bosses. The
performance of the first person will be higher than that of the second.
Thus, management is undoubtedly a science. It contains a systematic body of knowledge in
the form of general principles which enjoy universal applicability. However, management
is not as exact a science—Physics, Chemistry, Biology and other Physical sciences. This is
because management deals with people and it is very difficult to predict accurately the
behavior of living human beings. Management principles are universal but they cannot be
expected to give exactly the same results in every situation. That is why management is
known as a soft science. Management is a social science. It is still growing, with the
growing needs of human organisations.
Management as an Art
Art implies the application of knowledge and skills to bring about the desired results. The
essential elements of arts are:
(i) Practical knowledge
(ii) Personal skill
(iii) Result oriented approach
(iv) Creativity
(v) Improvement through continuous practice
For example, a person cannot be a good surgeon unless he has scientific knowledge of human
anatomy and the practical skill of applying that knowledge in conducting an operation.
Similarly, a successful manager must know the principles of management and also acquire the skill of
applying those principles for solving managerial problems in different situations. Knowledge of
principles and theory is essential, but practical application is required to make this knowledge fruitful.
One cannot become an effective manager simply by learning management principles by heart. Science
(theory) and art (practice) are both essential for the success of management.
CHARACTERISTICS OF MANAGEMENT
1. Management is goal-oriented
Management is not an end in itself. It is a means to achieve certain goals. Management has
no justification to exist without goals. Management goals are called group goals or
organisational goals. The basic goal of management is to ensure efficiency and economy in
the utilisation of human, physical and financial resources. The success of management is
measured by the extent to which the established goals one achieved. Thus, management is
purposeful.
2. Management is an Activity
Management is a process of organized activity. It is concerned with the efficient use of
resources of production. This process is made up of some interrelated elements-planning,
organizing, leading and controlling. Terry says, “Management is not people, it is an activity.”
Those who perform this activity are designated as ‘Managers’.
3. Management is Multidimensional
A single activity of business includes three main acts.
i. Management of work- planning, organizing, controlling
ii. Management of people- staffing, directing
iii. Management of operations- production, sales, purchase
5. Management is Intangible
Management is an unseen or invisible force. It cannot be seen but its presence can be felt
everywhere in the form of results. However, the managers who perform the functions of
management are very much tangible and visible.
6. Management is multidisciplinary
Management has to deal with human behaviour under dynamic conditions. Therefore, it
depends upon wide knowledge derived from several disciplines like engineering, sociology,
psychology, economics, anthropology, etc. The vast body of knowledge in management
draws heavily upon other fields of study.
7. It is Dynamic
Management is not a static activity. It adapts itself to the new changes in society. It also
introduces innovation in its style and techniques. It accepts environmental changes.
8. Hierarchical Nature
Management has several positions, ranks, authority and hierarchies flowing from top to
bottom across all levels in the organization. It has top, middle and bottom levels with
superiors and subordinates. Management contains a chain of authority and command with
attached responsibility. This is known as the managerial hierarchical system of authority.
9. Group Activity
It is concerned with the efforts of a group. It works in ‘cooperative group’. Managers are
vital to joint activity. Management is essential wherever people work together for a common
cause. Management plans, organizes, go-ordinates, directs and controls the group efforts, not
the individual efforts.
.
13. Pervasive at all Levels
Managerial activity pervades all levels of the organization. It is required at top, middle and
supervisory levels for getting things done through others. Every manager, whether he works at
top or low level, performs the same managerial tasks to do his role
OBJECTIVES OF MANAGEMENT
FUNCTIONS OF MANAGEMENT
Management functions are the activities that a manager must perform as a result of the
position held in the organization. The best way to analyses the management process is in terms
of what a manager does. Generally the basic functions of management are: planning,
organizing, staffing, directing and controlling. As managing is a dynamic and challenging
activity, it includes three kinds of functions and tasks which are common to all managerial
jobs. The list of management functions can be presented as follows:
I. Basic Functions
1. Planning
2. Organizing
3. Staffing
4. Directing
5. Controlling
II. Dynamic Functions
1. Co-ordinating
2. Decision Making
3. Representation
4. Innovation
5. Administration
III. Challenging Functions
1. Managing Work
2. Managing People
3. Managing Operations
4. Managing Change
5. Managing Time
6. Strategy Formulation and Action
7. Making Work Productive and the Worker Achieving
8. Managing Social Impacts and Social Responsibilities
Basic Functions
1. Planning
Planning is one of the most important functions because it sets the pattern for the other
activities to follow. Planning function for the new era is more broadly described as delivering
strategic value. It is a primary and crucial function which determines how to achieve an
objective-deciding what is to be done and when to do it. It is looking ahead and preparing for
the future.
2. Organizing
Organizing is the process by which the structure and allocation of jobs are determined. To
organize a business is to provide it with everything useful to its functioning.
3. Staffing
Staffing is the process of planning, recruiting, developing, compensating and maintaining
human resources in an organization. In staffing, a manager recruits and selects suitable
personnel for manning the jobs.
4. Directing
The fourth basic function of management is directing. This is also termed leading or actuating.
While planning tells us what to do and organizing tells us how to do directing tells us why the
employees should want to do it. Directing is concerned with guiding and leading people. It
consists of supervising and motivating the subordinates towards the achievement of set goals.
(i) Communication
(ii) Command
(iii) Motivation
(iv) Leadership
(v) Supervision
(vi) Controlling
5. Controlling
Controlling is evaluating the performance and applying corrective measures so that the
performance takes place according to plans. It is reviewing the performance of the employees
in the light of the targets and goals.
DYNAMIC FUNCTIONS
1. Co-ordinating: To co-ordinate is to harmonize all the activities, decisions and efforts
of an organization so as to achieve the unity of action. It is blending the efforts of all
employees for and efficient running of an organization.
2. Decision Making: decision making is the process by which a course of action is
consciously chosen from available alternatives. Decision making is inherent in every
managerial function.
3. Representation: the manager’s job also includes representing his organization in
dealings with outside group-government officials, unions, civic groups, financial
institutions, customers, suppliers, and the general
4. Innovation: innovation means developing new ideas, new products, new quality or
devising new methods of work. In other words, the real manger is always an innovator.
Innovation is the specific function of entrepreneurial managers, the means by which
they exploit change as an opportunity.
5. Administration: this is a new task of manager which is described by peter F. drucker
he says, “The manger has to administer. He has to manage and improve what
already exists and is already known. He has to redirect resources from areas of low or
diminishing results to areas of high or increasing results. He has to slough off
yesterday and to render obsolete what already exists. He has to create tomorrow.
CHALLENGING FUNCTIONS
IMPORTANCE OF MANAGEMENT
Management is a must for every enterprise. The existence of management ensures proper
functioning and running of an enterprise. Management can plan the activities to achieve the
objectives and utilize the available resources at minimum cost. Every business needs a
direction. This direction is given by the management. The resources of production are
converted into production. The resources will remain as resources in the absence of
management. The conversion process is performed through the coordination of management.
The significance or importance of management is briefly explained below:
6. Effective utilization of business: There are seven M’s in the business. These are said
to be man, money, materials, machines, methods, markets and management of
information & time. Management is the topmost of all other ‘Ms’. Management has
control over other remaining ‘Ms’.
7. Effective functioning of business: Ability, experience, mutual understanding, co-
ordination, motivation and supervision are some of the factors responsible for the
effective functioning of business. Management makes sure that the abilities of workers
are properly used and co-operation is obtained with the help of mutual understanding.
Besides, management can know the expectation of workers and the expectation is
fulfilled through motivation techniques.
8. Sound organization structure: Management lays down the foundation for sound
organization structure. Sound organization structure clearly defines the authority and
responsibility relationship-who is responsible to whom, who will command whom
and who is responsible for what. Care is taken in appointing qualified persons to the
right job by the management.
Co-operatives are more productive and often have more success than other businesses. This is because
they form by bringing together people, especially those who belong to the same profession. Also, most
co-operatives address social concerns and become more inclusive – they encourage women’s
participation, support LGBTQIA+ communities – and are overall progressive.
Co-operatives are self-governing institutions formed by people with common social, cultural, and
economic interests, often intending to address a specific issue.
It brings together people, functions like a normal legal entity, and even conducts business.
Most co-ops follow the seven Rochdale principles in their due course. The principles are laid down by the
Rochdale Society of Equitable Pioneers, England.
Co-ops are extremely democratic organizations. The members exercise their voting rights to elect their
leaders and make important decisions.
WHAT IS COOPERATIVE?
A voluntary association where a minimum of 10 people come together to work and achieve a common
goal.
Cooperative management is an effective and purposeful relationship between management in the meaning
of cooperation between individual, relatively independent organisations or individual with the aim to
increase their competitiveness.
In other words, cooperative management, also co-management, tries to achieve more effective and
equitable systems of resource management. Representatives of user groups, the scientific community,
and government agencies should share knowledge, power, and responsibility in cooperative
management,
DIFFERENCE BETWEEN COOPERATIVES AND CORPORATIONS
1. A corporation exists as a legal entity where it can sue or get sued while a cooperative does not.
2. A corporation has limited liability while a cooperative does not.
3. A corporation must deliver returns on investments while this is not a must for a cooperative.
4. A corporation is run by centralized management under a board while a cooperative is run by the
members.
5. Shares of a corporation are transferable while those of a cooperative is not.
COOPERATIVE SOCIETY
A cooperative is “an autonomous association of persons united voluntarily to meet their common
economic, social, and cultural needs and aspirations through a jointly-owned and democratically
controlled enterprise”.
2. To utilize resources,
6. To improve the personality and calibre of people to raise their efficiency and productivity,
One of the cardinal principles of co-operative is that the membership of a cooperative society should
be voluntary and open. Hoylake defines “a cooperative society as a voluntary concept, with equitable
participation and control among all concerned in any enterprise.”So it may conveniently be said that
the voluntary membership means that the
members of a co-operative society must join it voluntarily without being coerced.
Voluntary membership not only strengthens individual responsibilities but it differentiates
cooperation from the state scheme of social reforms.
Excess of income over expenditure for a financial year is called surplus of that year. If a co-
operative society decides to distribute such surplus, the distribution must be on the basis of members’
dealing with the society and not on that of the number of shares held as in the case of capitalist
organization. Calvert held, “The resulting profit is not regarded as an overcharge which belongs to those
from whom it has been derived and to whom it should be returned.”Capital is essential for every
establishment and it should always be welcomed.
But capital should act as a servant rather than becoming a master. Co-operative
recognizes that capital is entitled to a fair interest, but it refuses to admit any
other right attaching to its possession or claimed by its owner and more especially
the claim to a controlling voice in the enterprise. The ICA commission noted, “Share capital shall receive
a strictly limited rate of interest if any. There is no co-operative principle which obliges interest to be
paid. The principle is that if interest is paid on share capital, the rate should be limited and fixed on the
ground that the supplier of capital is not equitably entitled to share in savings, surplus or profit.”
6. Cooperative education:
The ICA rules provide that “all co-operative societies shall make provisions for the education of
their members, officers and employees and the general public, in the principles and techniques of
co-operation both economic and democratic.”
7. Concern for community:
Cooperatives work for the sustainable development of their communities through policies
approved by their members.
Co-operatives are usually governed by the seven Rochdale principles put forth by the Rochdale Society of
Equitable Pioneers, England, in 1844.
1. Voluntary and open organizations – Volunteers form co-ops with membership open to all considered
eligible. It functions beyond gender, racial, and social stereotypes.
2. Democratic member control – Co-ops are extremely democratic organizations that elect members to
govern. Therefore, they make most decisions by considering the opinion of all the members.
3. Member economic participation – Since co-ops are autonomous organizations, they are funded
internally by the members. Therefore, members contribute to financing the co-op activities. Any profit
made by the co-op is first set aside for its operations and then divided between the members.
4. Autonomy and independence – The very word ‘autonomy’ defines co-ops. They are self-governed and
not answerable to other associations except the law.
5. Education, Training, and Information – Co-ops offer education and training to their members to
enhance their overall capability and skills. They also disseminate information within and with their
partner organizations.
6. Co-operation among co-operatives – Co-ops work in partnership with other co-ops locally, nationally,
and internationally with similar or complementary interests. This can present a win-win situation for all
the co-ops involved.
7. Concern for the community – Co-ops usually address important social and economic issues
like unemployment, racial or gender discrimination, environmental and sustainability concerns, etc.
Organisation Structure
TYPES OF COOPERATIVES:
1.Consumer Cooperative: These businesses are owned and governed by consumers of the particular area
for their mutual benefit. Their view is to provide daily necessary commodities at an optimum price.
Rather than earning a pecuniary profit, their aim is towards providing service to the consumers.
2. Credit Cooperative: Credit unions are generally member-owned financial cooperatives. Their
principle is of people helping people. They provide credit and financial services to the members at
competitive prices. Each and every depositor has the right to become a member. Members attend the
annual meeting and are given rights to elect a board of directors.
3. Farming Cooperative: An agricultural cooperative, also known as a farmers’ co-op, is
a cooperative where farmers pool their resources in certain areas of activity. …
Supply cooperatives supply their members with inputs for agricultural production, including seeds,
fertilizers, fuel, and machinery services.
4. Marketing Cooperative: With the aim of helping small producers in selling their products, these
societies are established. The producers who wish to obtain reasonable prices for their output are the
members of this society.
For securing a favourable market for the products they eliminate the middlemen and improve the
competitive position of its members. It collects the output of individual members. Various marketing
functions like transportation, packaging, warehousing, etc are performed by the cooperative societies to
sell the product at the best possible price.
6.Housing Cooperative: To help people with limited income to construct houses at reasonable costs,
these societies are established. Their aim is to solve the housing problems of the members. A member of
this society aims to procure the residential house at a lower cost.
They construct the houses and give the option to members to pay in instalments to purchase the house.
They construct flats or provide plots to members on which the members themselves can construct the
houses as per their choice.
6.Producer Cooperative: To protect the interest of small producers, these societies are set up. The co-
operative society members may be farmers, landowners, owners of the fishing operations. To increase the
marketing possibilities and production efficiency, producers decide to work together or as separate
entities.
They perform several activities like processing, marketing & distributing their own products. This helps
in lower costs and strains in each area with a mutual benefit to each producer.
7.Healthcare Cooperative: Common Ground Healthcare Cooperative provides health insurance to more
than 25,000 individuals and family members. Like many insurance companies, Common Ground
Healthcare Cooperative’s product offerings include PPO plans.
8. Worker co-operatives – These associations form by people who often belong to the same profession.
They train, educate, and prepare the members to get employment. Occasionally, they also address some
issues faced by the people working in the same field.
9. Purchasing co-operatives – Those co-ops form by businesses that partner for common buying
interests and requirements. For example, firms that sell flour can demand a wheat price reduction.
10. Producer co-operatives – Producers of similar goods and services, form associations known as
producer co-ops. Agricultural co-operatives are an excellent example of this category. For instance,
sellers of wheat can together demand that its price be increased.
11. Financial co-operatives – In this type, associations of people provide financial services like banking
and insurance. Credit unions are a good example. There are a large number of co-operative banks
worldwide, providing critical financial assistance to those who need it.
These are the most common types of co-ops. Some other less common types include multi-stakeholder
co-ops, which consist of the different stakeholders of an organization, like employees, shareholders,
partners, etc. Another type is the federal co-op, in which many co-ops form a secondary association.
CO-OPERATIVE MANAGEMENT
Co-operative Movement in India has grown up into a huge network of primary, central,
state and national as federal organisations covering the various facets of the economy viz, Banking,
Agriculture, Supply, Distribution, Processing, Marketing, Housing, Transportation and Small Scale
Industry. It means that it covered the entire sectors of the economy such as Primary, Secondary, and
tertiary. But a notable feature is that most of the cooperatives in India are not efficiently working
thereby they incur losses and have not achieved their goals. Lack of member awareness, vigilance and
solidarity and the lack of professional management are some of the causes leading to dormancy or
inefficiency of their performance. Cooperatives alone conform to the requirements of the new social
order based on the values of socialism and democracy which is envisaged in the constitution of India.
DEFINITIONS:
According to one of the school of thoughts deriving its strengths from Schulze-Delitzsch,
Hass, Raifeisen and Horrace Plunkett, ‘A cooperative institution is a voluntary association of
independent economic units, organized, capitalized and run by, and for its members, providing and/or
marketing goods and services on cost-to-cost basis to their members. The chief aim underlying the
organisation of such institutions is the advancement of economic interests of
members and protection and maintenance of the economic independence of small producers by
making up the economic deficiency through pooling of resources and thus bringing to them the
economies of large-scale production.’
The second school of thought drawing inspiration from growing socialis of the 19th century
and from men like Robert Owen, Saint Simon, Charles Fourier, Louis Blanc, Carles Guide, Ferdinand
Lassalle etc., believes that ‘cooperative institution should not be merely contented with improving the
economic position of the members witin the existing framework but also aims at eliminating the
competitive, capitalistic system and replacing it by one, which is based on mutual cooperation.’
The third and last school believes that cooperative movement can be an important instrument
in furthering the socialist progress. This is based on Marxist-Leninist theories that, cooperatives can
help the transformation from capitalism and finally to communism. Accordingly, a cooperative
society has been defined as an “economic and social organisation of the working people, serving not
only interest of the members, but also social progress,” which promotes safeguards and realizes the
interests and aspirations of the working people”.
In the words of H. Calvert, cooperation is, “a form of organisation wherein persons voluntarily
associate together as human beings on a basis of equality for the promotion of economic interest of
themselves”
According to Herrick, it is “the act of poor persons voluntarily united for utilizing reciprocally
their own forces, resources or both, under their mutual management to their common profit or loss”.
In the words of Horrace Plunkett, it is nothing but “self-help made effective by
organisation.”
The International Labour Organisation has defined cooperative society as, “an association of
persons varying in number, who are grappling with the same economic difficulties and who,
voluntarily associate on a basis of equal rights and obligations, endeavor to solve those difficulties,
mainly by conducting at their own risk an undertaking to which they have transferred one or more of
such of their economic functions as correspond to their common needs and by utilizing this
undertaking in joint cooperation for their common material and moral benefits”.
UNIQUENESS OF COOPERATION
1. Co-operation is based on the principal of self-help through mutual help, abolition of profits
and service above self.
2. In cooperation, individual freedom occupies a very important position.
3. The principles of ‘voluntary association’ and ‘democratic management’ are the guidelines
for the cooperative movement.
4. Cooperation eliminates the employers and provides independence to the workers.
5. A cooperative society is a union of weak and needy individuals who have equal rights and
has one vote irrespective of the number of shares held by him.
Cooperative governance is the act of steering cooperatively owned enterprises toward economic, social,
and cultural success. It consists of answering key questions, defining roles and responsibilities, and
establishing processes for setting expectations and ensuring accountability.
A model is a way of framing so that the parts and processes make sense. Our Four Pillars model is a not
about changing systems but is a new way of making sense of cooperative governance. We think it
addresses current gaps in strengthening owner relationships and democratic practices that are not clearly
part of other business or governance models. The Four Pillars of Cooperative Governance are:
Cooperative Governance
Values of Cooperation
Self-help means that persons should help themselves by coming together and should not depend on others
beyond the co-operative. Co-operators believe that the development of a person can best take place in
association with others.
Self-responsibility means that the members themselves assume responsibility for their co-operatives --
for its formation, continuation and future success.
Democracy means that each member has an equal opportunity to decide how the co-operative should be
run and to frame policies to achieve its objectives. This is the principle of one-member with one-vote.
Equality means that everyone in a co-operative has an equal opportunity with respect to the right to
participate, the right to information, the right to be heard and the right to be involved in decision-making.
Equity means a member is rewarded for her/his participation in the co-operative. The more s/he uses the
services of the co-operative, the higher the return s/he will get.
Solidarity means that a co-operative is not merely an association of members. Members should be
treated as fairly as possible. The each member of the co-operative is responsible for the collective interest
of all its members. This value also means that co-operators and co-operatives stand together for the
development of the co-operative movement.
The values of honesty, openness, social responsibility and caring for others are fundamental ethical
values. These are values, which members of any community should practice. They have been practiced
for ages and thus find a central place in the co-operative movement.
Principles of Cooperation
Voluntary and open membership:
Co-operatives are voluntary organisations
Open to all persons who are:
1. Able to use their services
2. Willing to accept the responsibilities of membership
3. Without gender, social, racial, political or religious discrimination.
Local.
National.
Regional &
International structures.
Concern for community: Co-operatives work for the sustainable development of their community
through policies approved by their members.
MANAGEMENT
Management brings together all Six Ms i.e. Men and Women, Money, Machines, Materials, Methods and
Markets. They use these resources for achieving the objectives of the organisation such as high sales,
maximum profits, business expansion, etc.
Harold Koontz gave this definition of management in his book "The Management Theory Jungle".
According to Henri Fayol,
"To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control."
Henri Fayol gave this definition of management in his book "Industrial and General Administration".
This definition of management was given by Peter Drucker in his book "The Principles of Management".
According to Mary Parker Follet,
"Management is the art of getting things done through people."
Meaning of Management
According to Theo Heimann, management has three different meanings, viz.,
1. Management as a Noun : refers to a Group of Managers.
2. Management as a Process : refers to the Functions of Management i.e. Planning, Organising,
Directing, Controlling, etc.
3. Management as a Discipline : refers to the Subject of Management.
Management is an individual or a group of individuals that accept responsibilities to run an organisation.
They Plan, Organise, Direct and Control all the essential activities of the organisation. Management does
not do the work themselves. They motivate others to do the work and co-ordinate (i.e. bring together) all
the work for achieving the objectives of the organisation.
Features of Management
The nature, main characteristics or features of management:
1. Continuous and never ending process.
2. Getting things done through people.
3. Result oriented science and art.
4. Multidisciplinary in nature.
5. A group and not an individual activity.
6. Follows established principles or rules.
7. Aided but not replaced by computers.
8. Situational in nature.
9. Need not be an ownership.
10. Both an art and science.
11. Management is all pervasive.
12. Management is intangible.
13. Uses a professional approach in work.
14. Dynamic in nature.
Now let's briefly discuss each feature of management.
4. Multidisciplinary in nature
Management has to get the work done through people. It has to manage people. This is a very difficult job
because different people have different emotions, feelings, aspirations, etc. Similarly, the same person
may have different emotions at different times. So, management is a very complex job. Therefore,
management uses knowledge from many different subjects such as Economics, Information Technology,
Psychology, Sociology, etc. Therefore, it is multidisciplinary in nature.
8. Situational in nature
Management makes plans, policies, and decisions according to the situation. It changes its style according
to the situation. It uses different plans, policies, decisions, and styles for different situations.
The manager first studies the full present situation. Then he draws conclusions about the situation. Then
he makes plans, decisions, etc., which are best for the present situation. This is
called Situational Management.
9. Need not be an ownership
In small organizations, management and ownership are one and the same. However, in large
organizations, management is separate from ownership. The managers are highly qualified professionals
who are hired from outside. The owners are the shareholders of the company.
MANAGEMENT FUNCTIONS
The following figures show the management process and the elements involved:
2. Organising: Organising is next to planning. It means to bring the resources (men, materials, machines,
etc.) together and use them properly for achieving the objectives. Organisation is a process as well as it
is a structure. Organising means arranging ways and means for the execution of a business plan. It
provides suitable administrative structure and facilitates execution of proposed plan. Organising
involves different aspects such as departmentation, span of control delegation of authority,
establishment of superior-subordinate relationship and provision of mechanism for co-ordination of
various business activities.
3. Staffing: Staffing refers to manpower required for the execution of a business plan. Staffing, as
managerial function, involves recruitment, selection, appraisal, remuneration and development of
managerial personnel. The need of staffing arises in the initial period and also from time to time for
replacement and also along with the expansion and diversification of business activities. Every business
unit needs efficient, stable and cooperative staff for the management of business activities. Manpower
is the most important asset of a business unit. In many organisations, manpower planning and
development activities are entrusted to personnel manager or HRD manager. 'Right man for the right
job' is the basic principle in staffing.
4. Directing (Leading): Directing as a managerial function, deals with guiding and instructing people to
do the work in the right manner. Directing/leading is the responsibility of managers at all levels. They
have to work as leaders of their subordinates. Clear plans and sound organisation set the stage but it
requires a manager to direct and lead his men for achieving the objectives. Directing function is quite
comprehensive. It involves Directing as well as raising the morale of subordinates. It also involves
communicating, leading and motivating. Leadership is essential on the part of managers for achieving
organisational objectives.
5. Coordinating: Effective coordination and also integration of activities of different departments are
essential for orderly working of an Organisation. This suggests the importance of coordinating as
management function. A manager must coordinate the work for which he is accountable. Co-ordination
is rightly treated as the essence of management. It may be treated as an independent function or as a
part of organisms function. Coordination is essential at all levels of management. It gives one clear-cut
direction to the activities of individuals and departments. It also avoids misdirection and wastages and
brings unity of action in the Organisation. Co-ordination will not come automatically or on its own
Special efforts are necessary on the part of managers for achieving such coordination.
7. Motivating: Motivating is one managerial function in which a manager motivates his men to give their
best to the Organisation. It means to encourage people to take more interest and initiative in the work
assigned. Organisations prosper when the employees are motivated through special efforts including
provision of facilities and incentives. Motivation is actually inspiring and encouraging people to work
more and contribute more to achieve organisational objectives. It is a psychological process of great
significance.
8. Communicating: Communication (written or oral) is necessary for the exchange of facts, opinions,
ideas and information between individual’s and departments. In an organisation, communication is
useful for giving information, guidance and instructions. Managers should be good communicators.
They have to use major portion of their time on communication in order to direct, motivate and co-
ordinate activities of their subordinates. People think and act collectively through communication.
According to Louis Allen, "Communication involves a systematic and continuing process of telling,
listening and understanding".
Importance of Management
1. Optimum utilisation of resources: Management facilitates optimum utilisation of available human and
physical resources, which leads to progress and prosperity of a business enterprise. Even wastages of
all types are eliminated or minimized.
2. Competitive strength: Management develops competitive strength in an enterprise. This enables an
enterprise to develop and expand its assets and profits.
3. Cordial industrial relation: Management develops cordial industrial relations, ensures better life and
welfare to employees and raises their morale through suitable incentives.
4. Motivation of employees: It motivates employees to take more interest and initiatives in the work
assigned and contribute for raising productivity and profitability of the enterprise.
5. Introduction of new techniques: Management facilitates the introduction of new machines and new
methods in the conduct of business activities. It also brings useful technological developments and
innovations in the management of business activities.
6. Effective management: Society gets the benefits of efficient management in terms of industrial
development, justice to different social groups, consumer satisfaction and welfare and proper discharge
of social responsibilities.
7. Expansion of business: Expansion, growth and diversification of a business unit are possible through
efficient management.
8. Brings stability and prosperity: Efficient management brings success, stability and prosperity to a
business enterprise through cooperation among employees.
9. Develops team spirit: Management develops team spirit and raises overall efficiency of a business
enterprise.
10. Ensures effective use of managers: Management ensures effective use of managers so that the benefits
of their experience, skills and maturity are available to the enterprise.
11. Ensures smooth functioning: Management ensures smooth, orderly and continues functioning of an
enterprise over a long period. It also raises the efficiency, productivity and profitability of an enterprise.
12. Reduces turnover and absenteeism: Efficient management reduces labour turnover and absenteeism and
ensures continuity in the business activities and operations.
13. Creates sound organisation: A dynamic and progressive management guarantees development of sound
Organisation, which can face any situation - favorable or unfavorable with ease and confidence.
RESOURCES TO MANAGE
Like any other business, three major types of resources must be managed in a cooperative -
people, capital, and facilities.
People
The most important resource in a cooperative is people. The success of all phases of the
business depends on competent personnel working together smoothly and efficiently. In a 1994 study
conducted by Janice Dresbach, Ohio State University, cooperative mangers said training was highly
important in the areas of improving customer relations, educating members about the cooperative way
of doing business, working effectively with a board of directors, identifying member needs. In an
earlier study, managers cited the ability to deal effectively with people was the qualification most
important to the success of the best manager they had ever known. Ability to size up a situation and
act accordingly was ranked next in importance. Qualifications considered least important were ability
to keep pressure on until the job is done and technical knowledge of supplies handled. Personnel
management thus is a critical phase of business management. It begins with the selection of
personnel, followed by training and evaluation. Much depends on personnel
supervisors who must plan the work, delegate responsibilities and authority, analyze jobs, and set
performance standards, as well as train workers, review performance, set up grievance procedures,
and provide leadership. And proper compensation, including fringe benefits and incentives, is
important in personnel management. Management should also motivate and reward employees. This
coaching function involves seeking suggestions from staff, creating an environment where employees
can be innovative, establishing goals, inspiring and recognizing good performance, and developing
teamwork and an esprit de corps among employees.
In a cooperative, management also must strongly emphasize member relations because
ownership, control, and patronage all are member functions. This involves adequate two-way
communication and information from management to members and from members to management.
Continuous efforts are also needed to obtain new members to maintain the organization and an
adequate volume of products or services. Maintaining or improving good member-patron relations
involves providing good, honest service and helpful information about the cooperative and the
products it handles. It means keeping members informed about policies, operating practices, and
financial requirements; and pointing out their responsibilities for making the cooperative successful.
Financial management involves: (1) considering funds available and source for additional
capital; (2) allocating funds among assets to be financed; and (3) ensuring that all aspects of Financing
are dealt with in a manner consistent with sound business practices and cooperative principles.
Facilities
Building and equipment can represent a large proportion of a cooperative’s assets. Therefore,
important management considerations include scheduled maintenance; rearrangement, remodeling,
and replacement to improve operating efficiency; daily operating cost records; preventive
maintenance programs for rolling stock such as delivery trucks; grounds maintenance and pest
control; adequate insurance; disposal of unproductive assets; and observance of safety, health, and
other environmental regulations.
DEMOCRACY
Democracy is a form of government in which all eligible citizens participate equally— either
directly or through elected representatives—in the proposal, development, and creation of laws. It
encompasses social, economic and cultural conditions that enable the free and equal practice of
political self-determination.
Direct Democracy:
Direct Democracy is that form of government in which people directly participate in the affairs
of the State. In this system, public opinion is expressed directly in Assemblies meetings. All the adult
citizens have the right to participate in the meetings of the Assembly where all the laws are passed,
taxes are assessed, and appointments to execute, the decisions taken in the Assemblyare made.
Since this system is possible only in those states where the population is small and it is
possible for all the citizens to participate directly in the affairs of the state, nowadays this system
exists only in a few cantons of Switzerland and some states in U.S.A.
Indirect Democracy:
Since the modern states are much larger in size and population, it is not possible for all the
citizens to participate directly in the affairs of the state; indirect democracy has been established in
almost all the modern states. Under this system, people elect their representatives for a period who run
the administration.
If they do not work according to the wishes of the people and for their welfare, they are
changed at the time of next elections. People do not directly take part in the affairs of the state.
They elect their representatives who conduct the affairs of the state.
Indirect democracy exists in India, England, U.S.A. and France etc.
Democracy in Cooperatives
Aside from the public sphere, similar democratic principles and mechanisms of voting and
representation have been used to govern other kinds of groups. Many non-governmental organisations
decide policy and leadership by voting. Most trade unions and cooperatives are governed by
democratic elections. Corporations are controlled by shareholders on the principle of one share, one
vote.
Cooperatives are democratic enterprises where both ownership and decision-making power are
democratically shared. As a result, they keep money and power in the hands of the community. Each
member has a share of the organization, which makes them co-owners of the cooperative. When
decisions need to be made that affect the group, each member has one vote to say how the cooperative
is run — a mix of direct democracy and representational structures
Decision Making
A co-operatives’ future will be determined by the goals the members of the cooperatives set
and how effectively they make decisions and solve problems as a group. Establishing common
personal, business and social goals right from the start, and sticking to them, can help this process
immensely. This not only keeps their decisions focused, but also helps to avoid misunderstandings
that can lead to conflict. Then the decision making process is one of identifying the specific goal or
problem to be addressed, gathering the best available information on the options and their outcomes
and risks and making the choice with the best chance of providing an effective solution. Easily said,
but challenging to do!
Within the worker cooperative society, specific decisions are in the hands of the general
assembly. The Cooperative society Acts provide the foundation for this authority by law, however the
cooperative society’s bylaws may also provide that specific policy decisions, such as wage rates,
may require approval by the members’ meeting. Importantly the bylaws of the cooperative society,
which regulate the life of the cooperative society, must be approved by the members and can only be
changed by a meeting of the members.
One of the key legal responsibilities of the members is to elect the board of directors of the
cooperative society. The bylaws will specify the number of directors, their qualification and length of
terms. Directors, by law, are responsible for the affairs of the co-operative. Their duty is always to
make decisions in the best interests of the cooperative society as a whole. The directors, once elected,
in turn elect officers like president, vice-president, secretary and treasurer. These officers of the
cooperative society will have specific duties outlined in the bylaws. In small cooperative societies,
members often serve in more than one capacity and often all members are also directors.
Good collective decisions require well-researched information and good communications
between the board of directors, manager and membership. Cooperative societies may operate
democratically, but you can’t stop in the middle of the workday to discuss every decision which must
be made. The directors are responsible to ensure that an effective operational structure is in place that
it is supported by the members. This may take many forms, depending upon the desires of the
members and on the type of enterprise that the cooperative society operates.
Within most cooperative societies the following structures are usually in place and are the
forum for the following types of decisions.
ANNUAL GENERAL MEETING (AGM).
1. The board of directors reports to membership, reviewing the past business year and the
year’s financial statements.
2. The board seeks approval of its recommendations for surplus allocation.
3. The Business plan and budgets for the coming year are presented for discussion andapproval.
4. An auditor is appointed.
5. Membership elects a new board.
6. Other membership decisions specified in the bylaws are made.
OPERATIONAL MEETINGS
Consultation and decision-making about daily activities takes place between members and
management. These meetings, and who participates, will vary from co-operative to co-operative
depending upon the organizational structures that have been approved by the membership and/or the
board of directors.
COMMITTEES
Sometimes committees are appointed to research issues and make recommendations to help
the board, membership or management make decisions. These committees may be standing
committees such as a finance committee or may be ad hoc committees set up to simply address one
specific issue.
1. A general meeting may be convened only when a quorum is present. A quorum should be one
person more than 50% of all members of the cooperative. If there is no quorum the meeting
will be postponed to no earlier than one hour later, and no more than one month later. Any
number of members present in the latter case would then consist of a legal quorum
2. Members must be informed about the date, time and place, as well as the proposed agendaof
the general meeting well in advance up to two months prior to the date of the general meeting.
Where it is possible written notice must be sent to all members at their official addresses at
least one month prior to annual and extraordinary general meetings. When ordinary general
meetings are concerned the notice should be sent as early as possible. The notice should
include the date of the alternative general meeting to be called if a quorum is not reached.
Next, the decision maker collects or processes information that can help guide the decision. If such
information is already at hand, then it simply needs to be processed; that is, studied and understood by
the decision maker. If there is no relevant information available, or if there is insufficient information,
then such information must be collected so it can be processed. The purpose of this step is to decide
the relative merits of each idea. Managers must identify the advantages and disadvantages of each
alternative solution before making a final decision. Evaluating the alternatives can be done in
numerous ways. Here are a few possibilities:
1. Determine the pros and cons of each alternative.
2. Perform a cost-benefit analysis for each alternative.
3. Weight each factor important in the decision, ranking each alternative relative to its abilityto
meet each factor, and then multiply by a probability factor to provide a final value for each
alternative.
4. Regardless of the method used, a manager needs to evaluate each alternative in terms of its
Feasibility — can it be done? Effectiveness — How well does it resolve the problem
situation? Consequences — what will be its costs (financial and nonfinancial) to the
organization?
Step 4 Select the best alternative. After a manager has analyzed all the alternatives, she must decide
on the best one. The best alternative is the one that produces the most advantages and the fewest
serious disadvantages. Sometimes, the selection process can be fairly straightforward, such as the
alternative with the most pros and fewest cons. Other times, the optimal solution is a combination of
several alternatives.
Sometimes, though, the best alternative may not be obvious. That's when a manager must
decide which alternative is the most feasible and effective, coupled with which carries the lowest costs
to the organization. Probability estimates, where analysis of each alternative's chances of success takes
place, often come into play at this point in the decision-making process. In those cases, a manager
simply selects the alternative with the highest probability of success.
Step 5 Making/implementing the decision. After the information has been considered according to
its relevance and significance, a decision based on that information should be made and, thereafter,
implemented
Step 6 evaluating the decision. In recognition of the fact that not all of one's decisions are likely to
be defensible, the final step in the five-step decision making process is to determine whether the
decision was appropriate. Ordinarily, this will be done by ascertaining the decision's consequences.
Ongoing actions need to be monitored. An evaluation system should provide feedback on how well
the decision is being implemented, what the results are, and what adjustments are necessary to get the
results that were intended when the solution was chosen.
In order for a manager to evaluate his decision, he needs to gather information to determine its
effectiveness. Was the original problem resolved? If not, is he closer to the desired situation than he
was at the beginning of the decision-making process?
If a manager's plan hasn't resolved the problem, he needs to figure out what went wrong. A
manager may accomplish this by asking the following questions:
a) Was the wrong alternative selected? If so, one of the other alternatives generated in the
decision-making process may be a wiser choice.
b) Was the correct alternative selected, but implemented improperly? If so, a manager
should focus attention solely on the implementation step to ensure that the chosen alternative
is implemented successfully.
c) Was the original problem identified incorrectly? If so, the decision-making process needs
to begin again, starting with a revised identification step.
d) Has the implemented alternative been given enough time to be successful? If not, a
manager should give the process more time and re-evaluate at a later date.
MANAGEMENT STRUCTURE
GENERAL BODY
“General Body”, means all the members of the Society and in relation to a national
cooperative society or a federal cooperative means all the delegates of member cooperative societies
or delegates of multi state cooperative society and includes a body constituted under the provisions of
the Act.
18. Consider the statement showing details of loans or goods on credit if any given to any director
or to the spouse of the director or his/her son or daughter during the preceding year or
outstanding against any of them;
19. Any other matter laid before it by the Board of Directors.
Board of Directors:
1) Directors to be elected by the General Body (number as may be specified in the Byelaws;2)
Nominated Directors (number as may be specified in the Bye-laws, if applicable);
3) Chief Executive and Functional Directors shall be the ex-officio members of the Board.
4) Two eminent persons may be co-opted by the Board of Directors;
NOTE: Functional Directors are applicable in case of National Cooperative Societies only.
5) Two subject matter specialists may be invited by the Board in any of its meetings;
6) Nominees of the Central Government, if any, as per the provisions of the Act. Where the
Central Government or a State Government has subscribed to the share capital.
CHIEF EXECUTIVE
The Chief Executive shall be appointed by the Board and shall aid and assist the Board of
Directors in its functions. He shall be member of all the committees, sub-committees of the Board of
Directors as may be constituted.