ANNEXURE

A STUDY ON CUSTOMER SATISFACTION TOWARDS SRI THINDAL

CAFE WITH SPECIAL REFERENCE TO ERODE DISTRICT

A.PERSONEL INFORMATION OF THE CUSTOMER

1. Name of the customer: ……………………….
2. Gender: a. Male b. Female
3. Marital status: a. Married b. Unmarried
4. Address: ……………………………………...
5. Age: a. Below 20 Years b. 20 – 30 Years
c. 30 – 40 Years d. Above 40 Years
6. Education level:
a. SSLC b. Higher Secondary
c. Under Graduate d. Post Graduate
7. Type of occupation:
a. Private Employee b. Government Employee
c. Own Business d. Others
8. Monthly income:
a. Below 10,000 b. Rs.10,000 – Rs,15,000
c. Rs.15,000 – Rs.20,000 d. Above Rs.20,000

B. IDENTIFY THE LEVEL OF CUSTOMER SATISFACTION

1. How do you know about Sri Thindal Café?
a. Friends b. Family
c. Advertisement d. Others
2. Low long have you been customer of this bakery?
a. Less than1 year b. More than a year
3. Do you like to get products from Sri Thindal Cafe in future?
a. Yes b. No
4. How often do you use Sri Thindal Café Products?
a. Once a week b. Once a month
 c. Once in 6 months c. Once in a year
5. Since you enter the Café, do you like to buy just one item or others too?
a. Only one time b. More than one time
6. What products do you frequently use from Sri Thindal Café?
a. Coffee b. Bread
c. Cake d. Others
7. What are the factors that could attract you to enter Sri Thindal Café?
a. Good service b. Quality products
c. Taste of the products d. Family’s Choice
8. For the location side, is it important for Sri Thindal café in urban area?
a. Yes b, No
9. Are you satisfied with the prices of Café products of Sri Thindal Cafe?
a. Highly satisfied b. Satisfied c. Dissatisfied
10. Are you satisfied with the services of Sri Thindal Café?
a. Highly satisfied b. Satisfied c. Dissatisfied
11. Are you satisfied with behavior of the employees at Sri Thindal Café?
a. Highly satisfied b. Satisfied c. Dissatisfied
12. What are your perceptions about the quality of Café products of Sri Thindal Café?
a. High quality b. Normal quality
c. Low quality
13. What do you expect from Sri Thindal Café regarding its products?
a. To be more qualitative in the future
b. Provide better and affordable products to the customers
c. To provide fresh and hygienic products
d. All of the above
14. What suggestions would you like to give for the better product quality of Sri Thindal
Café?
a. More attention should be paid towards sanitation
b. Home delivery system should be utilized
c. More fresh products should be provided to the customers
d. Branches should be established all over Erode