UNIVERSITY OF KUALA LUMPUR

AUTOMOTIVE MANAGEMENT

BUSINESS PLAN

ZULFADHLI BIN ZULIAZAN

MUHAMMAD SAUFI AIMAN BIN MOHD SHUKOR

NAME ID NUMBER
ZULFADHLI BIN ZULIAZAN 50108322014
MOHAMAD SAUFI AIMAN BIN MOHD SHUKOR 50108322042

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Contents
Chapter 1: Administration Plan ......................................................................................... 3
1.1 Introduction ................................................................................................................. 3
1.3 Company Background .............................................................................................. 3
1.5 Vision ............................................................................................................................. 4
1.6 Mission .......................................................................................................................... 5
1.8 Location ........................................................................................................................ 5
1.12 Schedule of Remuneration .................................................................................... 8
1.13 List of Furniture and Fixtures ............................................................................... 9
1.14 Administration Budget .......................................................................................... 10
Chapter 2: Marketing Plan ................................................................................................ 11
2.1 Product Description ................................................................................................. 11
2.2 Marketing Prospect .................................................................................................. 12
1. Mobile app integration ............................................................................................. 12
2.3 Benefits of product .................................................................................................. 12
2.5 Target Market ............................................................................................................. 13
2.6 Main Competitors ..................................................................................................... 14
2.7 Market share .............................................................................................................. 15
2.8 Sales Forecast........................................................................................................... 16
2.9 Marketing Strategies................................................................................................ 16
2.9.1 Prices Strategy .................................................................................................. 16
Chapter 3: Operation Plan ................................................................................................ 19
3.1 Operation Process ................................................................................................... 19
3.3 Capacity Planning .................................................................................................... 20
3.4 Material of equipment .............................................................................................. 21
3.5 Operation space/Layout plan ................................................................................ 22
3.6 Operation Budget ..................................................................................................... 22
Chapter 4: Financial Plan .................................................................................................. 23
4.1 Project Implementation Cost ................................................................................. 23
4.1.1 Financial Performance ..................................................................................... 24

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 Chapter 1: Administration Plan

1.1 Introduction
The primary source for initially starting the car's engine is the battery. This company's
given name is BATTERYFORLIFE#. For customers who are experiencing battery
issues with their cars, this company offers emergency assistance, battery units, and
battery charging services. Bangi Seksyen 7 Kajang Prima Utama Hentian Reko,
Bandar Baru Bangi, Selangor is where you may find this company. Muhammad Saufi
Aiman bin Mohd Shukor and Zulfadhli bin Zuliazan are the company's two owners.

1.2 Purpose

Our company provides a dedicated space for maintaining and servicing car batteries.
This includes charging, testing, and replacing batteries as needed. Other than that,
we also provide a diagnostic service to test the health and condition of car batteries,
helping drivers identify potential issues before they become major problems. Not only
that, for those with warranties on their batteries, our company may offer warranty-
related services such as replacements or repairs.

1.3 Company Background

• Zulfadhli Bin Zuliazan, manager to this company, BATTERYFORLIFE#
• He have a Malaysia Certifacte of Excellence level 3 in Automotive after-sales
service.
• He also has a Diploma of Engineering Technology in Automotive
maintenance.
• After the graduation he seeks of variety of experiences about managing the
workshop.
• He want to start with the small and most demand service in automotive after-
sales service

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1.4 Partner Background

PARTNER 1

Name: Mohamad Saufi Aiman Bin Mohd Shukor

Age: 20

Working experience: 6 months industrial training at Toyota service center

Education: Diploma of Automotive management & technology

Skill and expertise: Specialist in troubleshooting & diagnosing issues that related to
battery charging

Roles and responsibilities: Technician leader. Motivation and coaching empower

team members, foster a positive work environment, and provide constructive feedback.
Other than that, guiding less experienced technicians and fostering continuous
learning within the team.

PARTNER 2

NAME: Muhammad Zul Azhaan Bin Mohd Harun

Age: 25

Working experience: Fresh technician

Education: Diploma of Engineering Technology in Electrical and Electronics

Skill and expertise: Understanding fundamental electrical concepts like voltage,

current, and resistance is essential for troubleshooting and diagnostics.

Roles and responsibilities: Helper technician. Collaborating effectively with other

technicians, electricians, and clients is important in many roles.

1.5 Vision
To become the first thing that customers think about.

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1.6 Mission
"To offer the best auto repair experience while maintaining a pricing that is
commensurate with quality."

1.7 Objective

We have set some objectives that we need to achieve after we are opening the
company such as:

• Provide a convenient and reliable service: offer fast and efficient battery
charging services to stranded motorists or those concerned about their
battery health.
• Reduce reliance on disposable batteries: encourage battery recycling and
extend the lifespan of existing batteries.
• Become a trusted advisor: offer additional services like battery checks and
advice to build trust and educate customers about car maintenance.

1.8 Location

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Our company location is based in Bangi Selangor and the location is near to the main
road. The location of our company is at Bangi Seksyen 7 Kajang Prima Utama Hentian
Reko, Bandar Baru Bangi, Selangor. Our workshop also has a several facilities like
bus stops, family living and lifestyle.

Bus stop location on the map nearby our company:

Family living location on the map nearby our company:

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 Lifestyle location on the map nearby our company:

1.9 Organization Chart

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1.10 List of Administration Personnel

1.11 Schedule of Tasks and Responsibilities

1.12 Schedule of Remuneration

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1.13 List of Furniture and Fixtures

There is some common furniture and fixture that needed to be in a car battery service
center :

• Service desk/counters: These are used for customer service representatives

to assist customers, handle paperwork, and manage appointments.
• Waiting area benches: Chairs and benches for customers to sit while waiting
for their service to be completed.
• Work benches: These are used for technicians to work on batteries, perform
diagnostic, and conduct maintenance tasks.
• Shelving units: Used for storing batteries, battery chargers, testing equipment,
and other tools and supplies.
• Diagnostic equipment: This may include battery testers, chargers, and other
specialized equipment for assessing battery health and performance.
• Safety Equipment: Fire extinguishers, first aid kits, and other safety equipment
should be readily accessible in case of emergencies.
• Trash Bins/Recycling Bins: For proper disposal of waste materials.
• Floor Mats: These helps protect the floor from spills and provide a more
comfortable working environment for technicians.
• Security Cameras: To monitor the premises and deter theft or vandalism.
• Air Compressor: If offering additional services like tire inflation, an air
compressor might be present.
• Charging Stations: If the service center offers electric vehicle charging
services, charging stations may be installed in the facility.

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1.14 Administration Budget

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 Chapter 2: Marketing Plan

2.1 Product Description

Keep your ride alive!

BATTERYFORLIFE#: Your one-stop shop for all your car battery needs!

Fast & reliable charging: Get back on the road quickly with our expert technicians and
advanced chargers.

Preventative care: Extend your battery life and avoid costly replacements with regular
testing and cleaning.

Competitive prices: We offer affordable services to keep your car running smoothly
without breaking the bank.

Convenience at your fingertips: Conveniently located and offering flexible appointment

options.

Peace of mind: Trust our experienced team to ensure your battery is in top condition
and you're ready for any adventure.

Call us today!

[+60135930790 (SAUFI)

+601116378208 (ZULFADHLI)]

#carbatteries #batterycharging #carmaintenance #peaceofmind

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2.2 Marketing Prospect

1. Mobile app integration

Develop a mobile app that allows customers to schedule appointments, track service
progress, and receive notifications for battery maintenance reminders or special
offers.

2. Promotional Offers
Introduce special promotions such as first-time customer discounts, loyalty rewards,
or seasonal deals. Other than that, offer package deals for multiple services like
battery diagnostics, charging, and maintenance checks.

2.3 Benefits of product

Our company offers potential benefits that can challenge any other places like:

• Recurring demand: Car batteries have a limited lifespan and need to be

replaced or charged regularly, creating a recurring customer base.
• Essential service: A dead battery can leave drivers stranded, making our
service essential and potentially in high demand.
• Convenience: Customers can avoid the hassle of finding and jumpstarting a
dead battery, especially in inconvenient locations or during emergencies.
• Environmentally friendly: Recycling old batteries and offering recharging
services can help customers reduce their environmental impact.

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 2.4 Picture: Actual Drawing

2.5 Target Market

Target market can be segmented in many ways depending on specific services or
location.

➢ Age: Younger drivers (millennials and Gen Z) tend to be more open to new
technologies and services, while older drivers might prioritize familiarity and
established brands.
➢ Income: Targeting middle-income to high-income individuals is common, as car
battery issues can be expensive to address.
➢ Location: Urban areas with higher car ownership and limited parking options
might drive demand for mobile services. Rural areas might cater to DIY
enthusiasts or offer seasonal services.

Other than that, we also prioritize vehicle type:

➢ Hybrid and electric vehicles: Growing demand presents an opportunity, but

tailor services to different battery types and charging needs.

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 ➢ Luxury cars: Owners are likely to prioritize convenience and premium service,
offering potential for higher price points.
➢ Traditional gasoline cars: This remains the largest segment but consider
targeting specific brands or models known for battery issues.

2.6 Main Competitors

COMPETITORS

1. YOKOHAMA SDN. BHD.

Strength : > Has been well known by the customers

> Has operate the business more than 4 years
> Have more experience

Weakness: > over price than other market

> Not customer-friendly

2. GS YUASA CORPORATION

Strength: > Well-known by most customers

> Product quality at top notch
> Hired qualified and skill full staff

Weakness: > Unattractive environment

> Small premisses

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3. ABM FUJIYA BERHAD

Strength: > New equipment and technology

> secured from intruders with strict control
> The staff have good manners and friendly

Weakness: > Not well-known

> the store is in a newly opened district

2.7 Market share

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2.8 Sales Forecast

2.9 Marketing Strategies

There are some marketing strategies that we have think to use like:

• Website: Develop a user-friendly website with clear information about services,

pricing, location, and contact details. Optimize for local search and mobile
devices.
• Social media: Maintain active profiles on relevant platforms like Facebook,
Instagram, and Tweeter. Share informative content, promotions, and customer
testimonials. Engage with followers through comments and messages.
• Online Ads: Utilize targeted ads on Google, Facebook, and local directories to
reach potential customers searching for "car battery charging near me" or
related keywords.

2.9.1 Prices Strategy

We have been doing some research about pricing strategy and there is some factor
that we need to consider:

1. Analize our local competitors pricing structure including standard charges, add-
on services, and promotional offers.
2. Research industry pricing trends and analyse the impact of battery types,
technology advancements, and market fluctuations.
3. Conduct surveys or interviews to understand customer expectations regarding
service quality, price range, and willingness to pay for specific features.

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 2.9.3 Promotion Strategy

2.10 List of Marketing Personnel

Manager:
> Oversees the entire operation of the service center, including staff,
finances, and customer service.
> Develops and implements marketing strategies to attract new
customers.

> Ensures that all safety regulations are followed.

Accountant:

> Handles all financial matters, including bookkeeping, payroll, and taxes.

> Prepares financial reports and budgets.

> Manages accounts receivable and payable.

Worker:

> Performs battery testing and charging services.

> Maintains the shop and equipment.

> Provides customer service.

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2.11 Marketing Budget

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 Chapter 3: Operation Plan

3.1 Operation Process

This operation will be taken by Manager to assign the worker to designated task. The
workers need to complete the task that be given to him with good service to the
customer. The task needs to be done either the customer come to our workshop or
need to come to their places. The task should be perfume with a good and following
the procedure to avoid any damage to the customer car or to the technician itself. The
cost for each task is following with the battery type that customer choosing either the
best quality, average and the lowest according to their budget. For the door-to-door
changing battery service is by the direction between the customer to the workshop.
Total for each kilometre is 0.50 cent and the service for changing the battery is include
in the battery price.

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3.2 Process of Flow Chart

3.3 Capacity Planning

Customer Demand
Century Marathoner Max Car Battery 35
Bosch SM mega power battery 45
Panasonic MF High Spec 15
Per month stockkeeper capacity
Workshop 170
Planned restock per month

Century Marathoner Max Car Battery 15

Bosch SM mega power battery 20
Panasonic MF High Spec 10

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3.4 Material of equipment

Battery type Price

Rm 245

Century Marathoner Max Car Battery

Rm 200

Bosch SM mega power battery

Rm 350

Panasonic MF High Spec

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3.5 Operation space/Layout plan

3.6 Operation Budget

Product Quantity Price per unit Total

Century Marathoner Max Car
Battery 40 Rm 180 Rm 7200

Bosch SM mega power battery

50 Rm 130 Rm 6500

Panasonic MF High Spec

30 Rm 275 Rm 8250

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 Chapter 4: Financial Plan

4.1 Project Implementation Cost

Project Implementation Cost Schedule

Fixed Assets / Capital Expenditures
Machineries
Tools Rm 400
Cable Jumper Rm 40
Battery Charger Rm 120
Furniture & Fittings
Work area Rm 11060
Waiting area Rm 3048

Other Fixed Assets

Workshop Renovation Rm
Signboards Rm 300

Working Capital
Operation Rm 21950
Marketing RM 14030
Administrative

Other Expenses
Operations
Rental Deposits RM 11500
Marketing
Social Media Advertisement
Grand Opening Rm 8000
Administrative
Business Registration RM 2300
Permit & License RM 1500
Insurances RM 3000

Sub-Total

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4.1.1 Financial Performance

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