BUSINESS ENGLISH VOCABULARY BRUSH UP!

MARKETING 1

1. Cell phone market ______________ is at 100% in many European countries.

a) penetration b) penalty c) penance

2. I'm doing an ______________ of consumer trends in cellular markets such as Japan.

a) analysis b) analyze c) analytics

3. Every marketer should have an idea of how to build strong ______________.

a) names b) ideas c) brands

4. We plan to ______________ this product in the Spring of 2009.

a) lunch b) launch c) lynch

5. The process of gathering, recording and analyzing of data about customers, competitors and the market
is called market ______________.
a) review b) replay c) research

6. Recent market ______________ show that there is a considerable increase in the use of our technology
in the banking sector.
a) trends b) ideas c) trials

7. Last year we brought together a team to ______________ for a completely new type of car.
a) develop a concept b) make a concept c) start a concept

8. I don't think we'll have a problem ______________ this product. It will almost sell itself.
a) market b) to marketing c) marketing

9. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?
a) rapport b) report c) note

10. The ______________ ( = statistics/figures) in this report cover three year trends in the manufacturing
sector.
a) matrix b) metrics c) mathematics
 MARKETING 2

1. More and more companies are ______________ ( = accepting/doing) email marketing, although it's still
considered a less sophisticated way to market a product or service.
a) embracing b) embarrassing c) making

2. We have to work on our brand name ______________. 55% of consumers have never even heard of us!
a) aware b) awareness c) clarity

3. Our marketing software will help you track ______________ results correctly.
a) campaign b) champagne c) camp

4. We want our image in the ______________ to be strong, positive, and compelling.

a) marketing b) marketplace c) market

5. Brand-______________ occurs more often when there are big differences between brands.
a) changing b) swapping c) switching

6. It is important to create ads that will ______________. ( = be different)

a) stand up b) stand forward c) stand out

7. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent
within 3-4 years.
a) market share b) market sharing c) market value

8. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture
than for office supplies
a) level b) frequency c) ability

9. A ______________ found that price was the most important consideration when buying a cell phone.
a) customer report b) consumer science c) consumer research study

10. In the next six months, we have to ______________ to increase our brand's equity ( = worth).
a) take steps b) make steps c) do things

MARKETING 3
1. A ______________ market, is a market which an organization/company sets its views on.
a) target b)targeting c) bullseye

2. When describing a product's benefits, one often uses the words "tangible" ( = real), and
"______________" ( = inherent).
a) intangible b) intrinsic c) introductory

3. Brands that have high perceived value are often included in a ______________'s consideration set. ( =
buyer's consideration set)
a) purchase b) seller c) purchaser

4. To "trade off" A for B, means to gain A ______________. For example, people often trade off price
against product features.
a) at the expense of B b) as well as B c) for free

5. Bill's company was able to charge a ______________ ( = high price) in the market place because of their
positive brand equity. ( = the value built up in a brand)
a) premier b) promotion c) premium

6. A product with no brand name is referred to as being ______________.

a) branded b) unbranded c) unidentified

7. Our marketing manager believes that a ______________ would highlight the new redesign.
a) name change b) change name c) naming change

8. If a product is discontinued it is ______________.

a) available b) no longer availablec) free

9. The four P's of marketing (also known as the "marketing mix") refers to product, price, promotion and
______________ (= where the product can be bought)
a) place-setting b) place/placement c) placation

10. A business "model" is, in a way, a business ______________.

a) streamline b) strength c) strategy

ADVERTISING 1

Match each definition with the letter of one of the following:

a - commercial (n.) b – billboard c - complimentary d – campaign
e - readership f - slogan g - press release h – features
i – publicity j - brand awareness

1. memorable motto or phrase -> F

2. a large, square sign used to post advertisements --> B
3. a statement (about a product) released to the news media --> G
4. an advertisement on TV, the radio, etc. --> A
5. the attempt to manage how a public sees a product --> I
6. the number of people that read a particular newspaper, magazine, etc. --> E
7. a plan of action (to promote a product) --> D
8. a measure of how popular a brand is (how many people know it, etc.) --> J
9. special characteristics, qualities --> H
10. free --> C

ADVERTISING 2

Match each definition with the letter of one of the following:

a - target audience b - pioneer (n.) c - eye-catching d - jingle (n.)

e - brand image f - poster (n.) g - misprint (n.) h - brand management
i - generic brand j - copy (n.)

1. a plainly labeled, unadvertised product -> I

2. a person who does something, or thinks of something before anyone else --> B
3. the people that a book, movie, or radio/TV program wants to reach --> A
4. a large piece of paper, usually hung on walls to promote a product, event, etc. --> F
5. an error/mistake in printing --> G
6. text to be used in an advertisement --> J
7. how someone sees, perceives a particular brand --> E
8. the art of creating and maintaining a brand --> H
9. something that grabs one's attention --> C
10. a catchy tune/song used to sell a product --> D

SALES 1
1. Have you seen last month's sales ______________?
a) figures b) figurines c) figs
2. Sales are ______________ by 50% compared to this time last year.
a) up b) higher c) high
3. We'll be looking to hire a sales ______________ soon.
a) rap b) rope c) rep
4. In much of the business world, the calendar year is divided into four ______________.
a) quarts b) quarters c) cubes
5. To write up a contract = To ______________ a contract
a) drought b) draw c) draft
6. The amount on the ______________ ( = an official bill) is higher than what we agreed on.
a) invoice b) draft c) paper
7. Our company offers a wide ______________ ( = variety) of software.
a) assortment b) sort c) assessment
8. I work for a company that does ______________ advertising.
a) outside b) external c) outdoor
9. We plan to launch a new sales ______________ to attract new customers.
a) company b) campaign c) comment
10. Our customer ______________ is made up of mostly middle-aged white men.
a) basis b) base c) collection

SALES 2

1. The numbers for the last quarter were very ______________ ( = positive).
 a) encouraging b) discouraging c)distracting
2. What do you do with market research?
a) You make it b) You conduct it c) You create it
3. I don't really see a lot of sales ______________ for this product.
a) potential b) patent c) potency
4. The percentage of sales the company has left over as profit after paying all expenses is called a profit
______________ .
a) merger b)margin c) level
5. What percentage of your ______________ ( = potential deals) end in closed deals?
a) people b) chances c) leads
6. If a profit margin is "not sustainable", it means that:
a) the company is doing well b) the company doesn't need more money
c) the company won't be able to exist a long time if the profit margin doesn't increase

7. The most successful salespeople in a company are referred to as its "top ________________".
a) performers b) persons c) personnel
8. Tom did so well last year, he was ________________to management.
a) demoted b) promoted c) put
9. We plan to launch a new sales ________________ to attract new customers.
a) company b)comment c) campaign
10. There are several reasons for this ________________. ( = inability to understand one another/ come
to an agreement)
a) disconnect b) discomfort c) display

TRADE SHOW 1

1. For many companies, trade show marketing can be a ____________________.

a) bad dream b) nightmare c) bad scene
2. One of the things you have to consider are the ____________________ for your space.
 a) rent fees b) payment fees c) rental fees
3. The trade show is tomorrow and the print shop hasn't finished printing our ____________ yet!
a) sales things b) sales materials c) selling materials
4. Our ____________________ production costs are low, since we're setting it up ourselves.
a) booth b) box c) boot
5. I ____________________ five trade shows last year.
a) attended b) wen t c) atoned
6. Stacks of business cards = ____________________ business cards
a) A couple of b) No c) Lots of
7. A trade show isn't worth your time and effort if it doesn't produce good____________.
a) leads b) loads c) experiences
8. One of the main reasons we're attending the trade show is to connect with ____________.
a) potential partners b)potential partnerships c)potent partners
9. Trade shows produce about 20 ____________________ of our annual leads.
a) percentage b) percent c)average
10. Setting up a professional looking booth and presentation will help up to raise our___________.
a) opinion b) look c) profile

TRADE SHOW 2

1. We're ____________________ a new version of our most popular product this Fall.
a) launching b) giving c) throwing out
2. We _____________________ about 200 new customers as a result of last year's trade show.
a) engendered b) generated c) endangered
3. A "qualified" lead is a potential customer that has _____________________.
a) expressed interest in your product/service
b) not expressed interest in your product/service
c) received some kind of certification
4. A person who attends a trade show is called _____________________.
a) an attendant b) an attendee c) attentive
5. Make sure you _____________________ ( = put into categories) and prioritize all the leads that you
generated at the show last week.
a) category b) make categories c) categorize
6. How are leads _____________________ in your company?
a) distribute b)spread c)distributed
7. Another word for trade show is _____________________.
a) convention b)trading show c) company show
8. The biggest industry trade show of the year _____________________ in Las Vegas from October 8-10.
a) takes part b) takes place c) takes time
9. Each booth space is about 10 feet _____________________.
a) width b) wider c) wide
10. All the top companies = All the _____________________
a) leading players b) leading plays c) good players
GENERAL BUSINESS ENGLISH

1. When someone "brings something to the table", it means that he/she _____________________.
a) has something to offer
b) has nothing to offer
c) buy everyone lunch

2. HP is one of Dell's main _____________________.

a) computers
 b) competitors
c) controllers

3. It's pretty hard to _____________________ against big, established companies.

a) compete
b) complete
c) competition

4. James _____________________ last year.

a) changed his jobs
b) changed jobs
c) made a change in jobs

5. It's not good to _____________________ yourself entirely to your career.

a) denigrate
b) detonate
c) dedicate

6. Bill, I need your _____________________ on this. What do you think of this design?
a) intake
b) install
c) input

7. I thought you _____________________ at the conference.

a) did a really good job
b) really did a job
c) did really a good job

8. P1: We've got a meeting in 10 minutes. Do I have to _____________________? P2: Yes, you do.
a) atone
b) attend
c) attain

9. I'd like you to do a little _____________________ on investment strategies.

a) present
b) presenting
c) presentation

10. He's away ______________________ at the moment, but he'll be back in an hour.
a) from his desk
b) from a desk
c) from the desk
GENERAL BUSINESS ENGLISH 2

1. Let's have lunch on Thursday. = Let's _____________________ on Thursday.

a) do lunch b) lunch c) eat lunch

2. Generally speaking, a good manager ____________________ a smooth production process.

a) ensures b) makes sure c) is sure
3. Good time management skills are ____________________ ( = very important) to maintaining a smooth
workflow.
a) critique b) criticized c) critical

4. I was ____________________ with my other tasks to finish the report.

a) very busy b) too busy c) excessively busy

5. I'd like to have that by ____________________ Friday.

a) end of the day b) ending c) end of day/ the end of

6. I'm happy to inform you that we've reached another ____________________ ( = significant completion
point) with the successful completion of user testing.
a) milestone b) mile c) marker

7. After you visualize and plan a project, you have to ____________________ it.
a) implement b) imply c) implode

8. In the modern business world, "assigning multiple resources to a single activity" means:
a) spending lots of money to do a task b) getting one person to do a task
c) getting two or more people to do a task

9. We need someone who knows how to use offline advertising to ____________________ ( = increase)
online sales.
a) gain b) drive c) get

10. These issues could ______________________ ( = endanger) the completion of this project.
a) jeopardy b) jeopardize c) danger